A data profile of the people who buy, follow and care about The Beaches of Fort Myers & Sanibel in United States — modelled from more than twelve digital signal sources. The Beaches of Fort Myers & Sanibel has an estimated audience of 573,805 people in United States.
The average The Beaches of Fort Myers & Sanibel fan in United States is 50.1 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Charli XCX, J. D. Power, Cyndi Lauper, with strongest over-indexing on Charli XCX (45.32× the country average).
Demographically, the The Beaches of Fort Myers & Sanibel audience skews more female with an average age of 50.1, and over-indexes on personality traits such as Patriotism, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 7 regions tracked by Rascasse.
The typical The Beaches of Fort Myers & Sanibel fan in United States is more female, around 50.1 years old, with strong Patriotism tendencies and a notable affinity for Charli XCX.
The key figures that characterise the The Beaches of Fort Myers & Sanibel profile in United States.
64.1% are female, 35.9% are male, average age 50.1.
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 50.1 |
| Estimated audience size | 573,805 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 6% | |
| 30-39 | 12% | |
| 40-49 | 24% | |
| 50+ | 52% |
Where the The Beaches of Fort Myers & Sanibel audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Iowa | ~6K | 1.25× | |
| 02 | Minnesota | ~9K | 1.07× | |
| 03 | Illinois | ~20K | 0.97× | |
| 04 | Florida | ~40K | 0.94× | |
| 05 | New York | ~30K | 0.94× | |
| 06 | Texas | ~50K | 0.93× | |
| 07 | California | ~60K | 0.92× |
The strongest cross-interests of the The Beaches of Fort Myers & Sanibel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | J. D. Power | Cars & Mobility | 88.02× | ||
| 02 | Salamander | Pets & Animals | 49.76× | ||
| 03 | Irina Shayk | Fashion & Accessoires | 48.07× | ||
| 04 | Charli XCX | Music & Radio | 45.32× | ||
| 05 | Cyndi Lauper | Music & Radio | 33.77× | ||
| 06 | TrueCar | Cars & Mobility | 19.60× | ||
| 07 | Channing Tatum | Movies & TV | 9.37× | ||
| 08 | Seaside resort | Travel & Leisure | 5.44× | ||
| 09 | Travel literature | Travel & Leisure | 5.21× | ||
| 10 | Google Flights | Travel & Leisure | 5.17× | ||
| 11 | Island | Travel & Leisure | 3.27× | ||
| 12 | Retirement community | Kids & Family | 3.07× | ||
| 13 | Staples (Canada) | Business & Career | 3.04× | ||
| 14 | Retirement | Business & Career | 2.88× | ||
| 15 | Hardware store | Home & Garden | 2.87× | ||
| 16 | Robert Redford | Movies & TV | 2.78× | ||
| 17 | Nostalgia | Home & Garden | 2.35× | ||
| 18 | Expedia | Travel & Leisure | 2.02× | ||
| 19 | Genetics | Kids & Family | 1.81× | ||
| 20 | Hobby Lobby | Home & Garden | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.44× | |
| Sustainability | BALANCE | 2.04× | |
| DIY Mentality | THRILL | 1.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.72× | |
| Extroversion | THRILL | 0.78× | |
| Convenience Orientation | PREMIUM | 0.88× |
The Beaches of Fort Myers & Sanibel has an estimated audience of 573,805 people in United States, concentrated in California and Texas.
64.1% of The Beaches of Fort Myers & Sanibel fans are female, 35.9% are male, with an average age of 50.1 years.
The Beaches of Fort Myers & Sanibel fans show strongest brand affinity for Charli XCX (45.32×), J. D. Power (88.02×), and Cyndi Lauper (33.77×) over the country average.
The Beaches of Fort Myers & Sanibel fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.
Beyond The Beaches of Fort Myers & Sanibel itself, the audience over-indexes on J. D. Power (88.02×), Cyndi Lauper (33.77×), Irina Shayk (48.07×), and TrueCar (19.6×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for The Beaches of Fort Myers & Sanibel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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