The Beaches of Fort Myers & Sanibel Audience in United States

The Beaches of Fort Myers & Sanibel logo

The Beaches of Fort Myers & Sanibel has an estimated audience of 573,805 people in United States. 64.1% are female, 35.9% are male, average age 50.1. Top regions: Florida, Texas, Iowa. Top brand affinities: Salamander, Charli XCX, Google Flights, Irina Shayk, Staples (Canada).

The average The Beaches of Fort Myers & Sanibel fan in United States is 50.1 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, Iowa. Top brand affinities include Salamander, Charli XCX, Google Flights, with strongest over-indexing on Salamander (235.15× the country average). Demographically, the The Beaches of Fort Myers & Sanibel audience skews more female with an average age of 50.1, and over-indexes on personality traits such as Sustainability, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 7 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of The Beaches of Fort Myers & Sanibel fans

Demographic split for The Beaches of Fort Myers & Sanibel audience in United States
MetricValue
Female64.1%
Male35.9%
Average age50.1
Estimated audience size573,805

Audience persona

The typical The Beaches of Fort Myers & Sanibel fan in United States is more female, around 50.1 years old, with strong Sustainability tendencies and a notable affinity for Salamander.

Top regions in United States

Top regions ranked by reach for The Beaches of Fort Myers & Sanibel in United States
RegionReachAffinity
Florida15,7540.41×
Texas15,6630.32×
Iowa15,5583.29×
California14,4830.23×
Illinois13,5180.71×
Minnesota13,4301.63×
New York13,3320.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Beaches of Fort Myers & Sanibel audience
BrandAffinityCategory
Salamander235.15×Pets & Animals
Charli XCX50.82×Music & Radio
Google Flights18.34×Travel & Leisure
Irina Shayk70.67×Fashion & Accessoires
Staples (Canada)10.75×Business & Career
Autism Awareness19.03×Health
Capital One7.91×Business & Career
Cyndi Lauper30.84×Music & Radio
Diabetes mellitus awareness12.48×Health
Google Maps5.93×Internet & Social Media
Microblogging12.67×Technology & Electronics
Google News8.17×News
AccuWeather8.82×Home & Garden
Singer-songwriter5.51×Music & Radio
Indeed.com5.26×Business & Career
Circle K8.8×Shopping
Enterprise Rent-A-Car7.61×Cars & Mobility
Fight Club19.07×Movies & TV
Income tax13.19×Business & Career
Diane Keaton6.24×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Beaches of Fort Myers & Sanibel audience
TraitClusterScore
SustainabilityBALANCE2.99
TravellingTHRILL1.9
DIY MentalityTHRILL1.69
PatriotismCONSERVATISM1.69
Community OrientationOPEN1.62
Risk AppetiteTHRILL1.57

Worldwide distribution

Worldwide audience distribution share by country for The Beaches of Fort Myers & Sanibel
CountryShare
United States90.1%
Canada3.3%
Brazil1.6%

See The Beaches of Fort Myers & Sanibel audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does The Beaches of Fort Myers & Sanibel have in United States?

The Beaches of Fort Myers & Sanibel has an estimated audience of 573,805 people in United States, concentrated in Florida and Texas.

What is the gender split and age of The Beaches of Fort Myers & Sanibel fans?

64.1% of The Beaches of Fort Myers & Sanibel fans are female, 35.9% are male, with an average age of 50.1 years.

Which brands do The Beaches of Fort Myers & Sanibel fans like most?

The Beaches of Fort Myers & Sanibel fans show strongest brand affinity for Salamander (235.15×), Charli XCX (50.82×), and Google Flights (18.34×) over the country average.

Where do The Beaches of Fort Myers & Sanibel fans live in United States?

The Beaches of Fort Myers & Sanibel fans in United States are most concentrated in Florida (reach 15,754), Texas (reach 15,663), and Iowa (reach 15,558). These three regions account for the largest share of the active audience.

What other brands do The Beaches of Fort Myers & Sanibel fans also like?

Beyond The Beaches of Fort Myers & Sanibel itself, the audience over-indexes on Charli XCX (50.82×), Google Flights (18.34×), Irina Shayk (70.67×), and Staples (Canada) (10.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Beaches of Fort Myers & Sanibel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.