Zoology Audience in United States

Zoology logo

Zoology has an estimated audience of 4,672,564 people in United States. 63.2% are female, 36.8% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Natural rubber, Hibachi, Goop, Google Home, Wok.

The average Zoology fan in United States is 41.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Natural rubber, Hibachi, Goop, with strongest over-indexing on Natural rubber (8.86× the country average). Demographically, the Zoology audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic · Subtype: Field of study

Demographics of Zoology fans

Demographic split for Zoology audience in United States
MetricValue
Female63.2%
Male36.8%
Average age41.5
Estimated audience size4,672,564

Audience persona

The typical Zoology fan in United States is more female, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Zoology in United States
RegionReachAffinity
California573,8791.12×
Texas468,0391.17×
Florida373,5641.18×
New York237,6080.91×
Georgia164,2661.14×
Michigan163,7781.34×
Illinois156,8241.01×
North Carolina156,6251.11×
Ohio147,4751.02×
Pennsylvania142,2170.9×
Virginia113,2771×
New Jersey102,9690.87×
Washington100,3261.07×
Tennessee99,3741.06×
Indiana92,6201.09×
Arizona88,2840.93×
Missouri79,2581.05×
Massachusetts76,5920.83×
Maryland75,5530.94×
Oklahoma70,6481.36×
South Carolina70,5011×
Alabama68,8431.05×
Louisiana68,6171.14×
Colorado67,8960.92×
Mississippi62,4171.62×
Wisconsin62,3930.89×
Kentucky61,1471.04×
Minnesota59,5810.89×
Oregon55,2361.03×
Utah47,7321.14×
Arkansas42,0111.09×
Kansas40,3231.1×
Nevada40,0270.89×
Connecticut39,8350.85×
Iowa32,9360.86×
West Virginia29,2771.35×
Nebraska23,4751×
Idaho23,1860.99×
Hawaii21,3901.06×
New Mexico21,2050.9×
New Hampshire15,3940.84×
Maine14,9280.89×
Washington, District of Columbia12,1720.87×
Rhode Island11,2340.76×
Montana9,8790.76×
Alaska9,4800.95×
Delaware9,3150.72×
South Dakota8,2350.76×
North Dakota8,0700.84×
Vermont6,6550.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zoology audience
BrandAffinityCategory
Natural rubber8.86×Cars & Mobility
Hibachi28.66×Food & Beverages
Goop14.82×Internet & Social Media
Google Home13.06×Technology & Electronics
Wok12.74×Food & Beverages
Governor of Michigan13.85×Politics & Society
headspace16.77×Health
Grinch7×Movies & TV
Vocal harmony7.51×Music & Radio
Grace Slick13.95×Music & Radio
Staycation5.14×Home & Garden
Product design2.83×Business & Career
Cherish (group)15.4×Music & Radio
Kikar HaShabbat19.22×News
Israel2.44×Travel & Leisure
Nationality2.46×Politics & Society
Minnesota1.96×Travel & Leisure
Halsey, Oregon9.21×Travel & Leisure
Ira Glass18.37×Music & Radio
Fairy godmother7.86×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zoology audience
TraitClusterScore
PatriotismCONSERVATISM1.82
ExtroversionTHRILL1.73
Community OrientationOPEN1.6
TraditionCONSERVATISM1.52
LGBTQ+ IdentityOPEN1.5
MindfulnessBALANCE1.47

Worldwide distribution

Worldwide audience distribution share by country for Zoology
CountryShare
United States24.2%
Germany8.7%
Italy7.9%

See Zoology audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Zoology have in United States?

Zoology has an estimated audience of 4,672,564 people in United States, concentrated in California and Texas.

What is the gender split and age of Zoology fans?

63.2% of Zoology fans are female, 36.8% are male, with an average age of 41.5 years.

Which brands do Zoology fans like most?

Zoology fans show strongest brand affinity for Natural rubber (8.86×), Hibachi (28.66×), and Goop (14.82×) over the country average.

Where do Zoology fans live in United States?

Zoology fans in United States are most concentrated in California (reach 573,879), Texas (reach 468,039), and Florida (reach 373,564). These three regions account for the largest share of the active audience.

What other brands do Zoology fans also like?

Beyond Zoology itself, the audience over-indexes on Hibachi (28.66×), Goop (14.82×), Google Home (13.06×), and Wok (12.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zoology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.