Rascasse Audience Intelligence

Zoology Audience in United States

A data profile of the people who buy, follow and care about Zoology in United States — modelled from more than twelve digital signal sources. Zoology has an estimated audience of 4,672,564 people in United States.

#197among Field of study in United States#3937among Topic in United States#163in Pets & Animals

The average Zoology fan in United States is 41.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Steve Irwin, Zoo, Web server, with strongest over-indexing on Steve Irwin (15.9× the country average).

Demographically, the Zoology audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zoology fan in United States is more female, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Steve Irwin.

Category: Pets & Animals · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zoology profile in United States.

Audience size
4.7M
in United States
Gender
63.2%♀
36.8% male
Age
41.5
average years
Country rank
#7076
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zoology fans

63.2% are female, 36.8% are male, average age 41.5.

Fig. 02

Gender split

63.2%
Female
36.8%
Male
Demographic split for Zoology audience in United States
MetricValue
Female63.2%
Male36.8%
Average age41.5
Estimated audience size4,672,564
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Zoology audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3919%
40-4921%
50+27%
Fig. 04

Worldwide distribution

24.2%

of the worldwide Zoology audience comes from United States.

Worldwide audience distribution share by country for Zoology
CountryShare
United States24.2%
Germany8.7%
Italy7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zoology audience in United States is strongest.

Fig. 05

Top regions by affinity

Zoology fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~60K1.58×
02Oklahoma~70K1.36×
03West Virginia~30K1.27×
04Michigan~200K1.24×
05Texas~500K1.22×
06Indiana~100K1.19×
07Kansas~40K1.19×
08Arkansas~40K1.15×
09Utah~50K1.14×
10North Carolina~200K1.13×
11Louisiana~70K1.13×
12Ohio~200K1.11×
13Kentucky~60K1.10×
14California~600K1.08×
15Georgia~200K1.08×
16Missouri~80K1.08×
17Nebraska~30K1.07×
18Idaho~30K1.07×
19Hawaii~20K1.04×
20Tennessee~100K1.02×
21South Carolina~70K1.02×
22Alabama~70K1.02×
23South Dakota~10K1.02×
24Alaska~10K1.01×
25Florida~300K1.00×
26Illinois~200K1.00×
27Pennsylvania~200K0.97×
28Oregon~50K0.96×
29North Dakota~9K0.96×
30Washington~90K0.95×
31New Mexico~20K0.95×
32Virginia~100K0.94×
33Maine~20K0.93×
34Iowa~40K0.92×
35Arizona~90K0.91×
36Wisconsin~60K0.91×
37Nevada~40K0.90×
38Maryland~70K0.88×
39Colorado~60K0.87×
40Montana~10K0.87×
41New Jersey~100K0.86×
42Vermont~7K0.86×
43Minnesota~60K0.85×
44New Hampshire~20K0.85×
45Connecticut~40K0.82×
46New York~200K0.81×
47Delaware~10K0.81×
48Rhode Island~10K0.80×
49Massachusetts~70K0.79×
50Washington, District of Columbia~10K0.79×
Fig. 06

Affinity by region

Affinity by region — Zoology, United States
0.79×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zoology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zoology audience
#·InterestCategoryAffinity×
01Steve IrwinMovies & TV15.90×
02CrocodilePets & Animals10.51×
03Copa LibertadoresSports10.02×
04RyanairTravel & Leisure10.02×
05Berlin WallTravel & Leisure6.55×
06Jane GoodallPets & Animals5.41×
07Web serverTechnology & Electronics4.08×
08SnakePets & Animals3.99×
09BirdwatchingPets & Animals3.57×
10ZooKids & Family3.56×
11Animal testingPolitics & Society3.34×
12Non-alcoholic beverageFood & Beverages3.19×
13Anne HathawayMovies & TV2.99×
14Weather forecastingHome & Garden2.62×
15Britney SpearsMusic & Radio2.15×
16FedExBusiness & Career1.97×
17RadioTechnology & Electronics1.85×
18Subscription business modelShopping1.81×
19RedditInternet & Social Media1.62×
20FIFA World CupSports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zoology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zoology audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.39×
SpiritualityBALANCE1.63×
Community OrientationOPEN1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zoology audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.73×
Luxury OrientationPREMIUM0.74×
Healthy LifestyleBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zoology have in United States?

Zoology has an estimated audience of 4,672,564 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Zoology fans?

63.2% of Zoology fans are female, 36.8% are male, with an average age of 41.5 years.

03

Which brands do Zoology fans like most?

Zoology fans show strongest brand affinity for Steve Irwin (15.9×), Zoo (3.56×), and Web server (4.08×) over the country average.

04

Where do Zoology fans live in United States?

Zoology fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Zoology fans also like?

Beyond Zoology itself, the audience over-indexes on Zoo (3.56×), Web server (4.08×), Jane Goodall (5.41×), and Crocodile (10.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Zoology audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Zoology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →