Rascasse Audience Intelligence

Zoology Audience in Germany

A data profile of the people who buy, follow and care about Zoology in Germany — modelled from more than twelve digital signal sources. Zoology has an estimated audience of 1,671,563 people in Germany.

#140among Field of study in Germany#2221among Topic in Germany#106in Pets & Animals

The average Zoology fan in Germany is 41.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Paleontology, Müller (company), Tagesschau, with strongest over-indexing on Paleontology (20.58× the country average).

Demographically, the Zoology audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Extroversion, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Zoology fan in Germany is more female, around 41.8 years old, with strong Extroversion tendencies and a notable affinity for Paleontology.

Category: Pets & Animals · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zoology profile in Germany.

Audience size
1.7M
in Germany
Gender
68.8%♀
31.2% male
Age
41.8
average years
Country rank
#4012
Topic in Germany
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zoology fans

68.8% are female, 31.2% are male, average age 41.8.

Fig. 02

Gender split

68.8%
Female
31.2%
Male
Demographic split for Zoology audience in Germany
MetricValue
Female68.8%
Male31.2%
Average age41.8
Estimated audience size1,671,563
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Zoology audience in Germany
Age bracketShare%
16-1914%
20-2916%
30-3922%
40-4924%
50+24%
Fig. 04

Worldwide distribution

8.7%

of the worldwide Zoology audience comes from Germany.

Worldwide audience distribution share by country for Zoology
CountryShare
United States24.2%
Germany8.7%
Italy7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zoology audience in Germany is strongest.

Fig. 05

Top regions by affinity

Zoology fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~90K2.49×
02Berlin~90K1.19×
03Bremen~10K0.99×
04Mecklenburg-Vorpommern~30K0.98×
05Niedersachsen~200K0.96×
06Rheinland-Pfalz~80K0.96×
07Sachsen~80K0.96×
08Schleswig-Holstein~60K0.96×
09Thüringen~40K0.96×
10Saarland~20K0.96×
11Nordrhein-Westfalen~300K0.94×
12Hessen~100K0.93×
13Brandenburg~50K0.93×
14Sachsen-Anhalt~40K0.92×
15Baden-Württemberg~200K0.87×
16Bayern~200K0.84×
Fig. 06

Affinity by region

Affinity by region — Zoology, Germany
0.84×1.00×2.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zoology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zoology audience
#·InterestCategoryAffinity×
01PaleontologyHealth20.58×
02Adventure parkKids & Family6.13×
03Non-alcoholic beverageFood & Beverages6.11×
04FirefoxInternet & Social Media4.82×
05ReptilesPets & Animals3.74×
06Dieter BohlenMusic & Radio3.47×
07Müller (company)Food & Beverages3.44×
08SkyscannerTravel & Leisure3.43×
09Veterinary medicineBusiness & Career3.11×
10HugendubelShopping3.03×
11RTL TelevisionMovies & TV2.41×
12TattoosFashion & Accessoires2.38×
13DessertsFood & Beverages2.37×
14NatureHome & Garden2.32×
15TagesschauMovies & TV2.18×
16VacationsTravel & Leisure2.09×
17Netto Marken-DiscountShopping2.08×
18AirbnbTravel & Leisure1.81×
19PetsPets & Animals1.75×
20AutomobilesCars & Mobility1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zoology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zoology audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.65×
Pet OwnershipJOY2.35×
Community OrientationOPEN1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zoology audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.67×
DIY MentalityTHRILL0.73×
CreativityOPEN0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zoology have in Germany?

Zoology has an estimated audience of 1,671,563 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Zoology fans?

68.8% of Zoology fans are female, 31.2% are male, with an average age of 41.8 years.

03

Which brands do Zoology fans like most?

Zoology fans show strongest brand affinity for Paleontology (20.58×), Müller (company) (3.44×), and Tagesschau (2.18×) over the country average.

04

Where do Zoology fans live in Germany?

Zoology fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Zoology fans also like?

Beyond Zoology itself, the audience over-indexes on Müller (company) (3.44×), Tagesschau (2.18×), Nature (2.32×), and Non-alcoholic beverage (6.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Zoology audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Zoology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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