Zoology Audience in Germany
Zoology has an estimated audience of 1,671,563 people in Germany. 68.8% are female, 31.2% are male, average age 41.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Collectable, Saving, Natural rubber, Stradivarius.
The average Zoology fan in Germany is 41.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Collectable, Saving, with strongest over-indexing on Dog breed (2.01× the country average). Demographically, the Zoology audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Pet Ownership, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic · Subtype: Field of study
Demographics of Zoology fans
| Metric | Value |
|---|---|
| Female | 68.8% |
| Male | 31.2% |
| Average age | 41.8 |
| Estimated audience size | 1,671,563 |
Audience persona
The typical Zoology fan in Germany is more female, around 41.8 years old, with strong Pet Ownership tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 339,625 | 0.93× |
| Bayern | 215,840 | 0.8× |
| Baden-Württemberg | 196,785 | 0.86× |
| Niedersachsen | 162,351 | 1× |
| Hessen | 116,947 | 0.92× |
| Sachsen | 88,488 | 1.08× |
| Hamburg | 87,245 | 2.31× |
| Rheinland-Pfalz | 73,353 | 0.88× |
| Berlin | 66,870 | 0.89× |
| Schleswig-Holstein | 50,790 | 0.85× |
| Brandenburg | 44,530 | 0.86× |
| Sachsen-Anhalt | 39,083 | 0.9× |
| Thüringen | 38,448 | 0.9× |
| Mecklenburg-Vorpommern | 33,498 | 1.05× |
| Saarland | 18,500 | 0.9× |
| Bremen | 12,388 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 2.01× | Pets & Animals |
| Collectable | 3.31× | Kids & Family |
| Saving | 1.85× | Business & Career |
| Natural rubber | 2.93× | Cars & Mobility |
| Stradivarius | 1.97× | Shopping |
| Artistic inspiration | 1.51× | Arts & Culture |
| Commercial mortgage | 2.33× | Business & Career |
| Pillow | 1.54× | Home & Garden |
| Urban horticulture | 1.76× | Home & Garden |
| Esra Erol | 5.42× | Movies & TV |
| Škoda Kodiaq | 1.89× | Cars & Mobility |
| Este, Veneto | 2.22× | Travel & Leisure |
| Israel | 1.64× | Travel & Leisure |
| Kodi (software) | 2.31× | Technology & Electronics |
| Sixx | 2.29× | Movies & TV |
| Volvo V60 | 3.23× | Cars & Mobility |
| Nutritional yeast | 4.58× | Food & Beverages |
| Eco Friendly Living | 2.52× | Home & Garden |
| Cynthia Erivo | 2.78× | Movies & TV |
| Home Delivery | 1.79× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.1 |
| Extroversion | THRILL | 2.08 |
| Sustainability | BALANCE | 1.8 |
| Design Affinity | PREMIUM | 1.66 |
| Tradition | CONSERVATISM | 1.62 |
| Healthy Lifestyle | BALANCE | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.2% |
| Germany | 8.7% |
| Italy | 7.9% |
See Zoology audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Zoology have in Germany?
Zoology has an estimated audience of 1,671,563 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Zoology fans?
68.8% of Zoology fans are female, 31.2% are male, with an average age of 41.8 years.
Which brands do Zoology fans like most?
Zoology fans show strongest brand affinity for Dog breed (2.01×), Collectable (3.31×), and Saving (1.85×) over the country average.
Where do Zoology fans live in Germany?
Zoology fans in Germany are most concentrated in Nordrhein-Westfalen (reach 339,625), Bayern (reach 215,840), and Baden-Württemberg (reach 196,785). These three regions account for the largest share of the active audience.
What other brands do Zoology fans also like?
Beyond Zoology itself, the audience over-indexes on Collectable (3.31×), Saving (1.85×), Natural rubber (2.93×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zoology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.