Zoology Audience in Germany
Zoology has an estimated audience of 1,671,563 people in Germany. 68.8% are female, 31.2% are male, average age 41.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Paleontology, RTL Television, German television comedy, Harry Potter.
The average Zoology fan in Germany is 41.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Paleontology, RTL Television, with strongest over-indexing on Satire (8× the country average). Demographically, the Zoology audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Pet Ownership, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic · Subtype: Field of study
Demographics of Zoology fans
| Metric | Value |
|---|---|
| Female | 68.8% |
| Male | 31.2% |
| Average age | 41.8 |
| Estimated audience size | 1,671,563 |
Audience persona
The typical Zoology fan in Germany is more female, around 41.8 years old, with strong Pet Ownership tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 339,625 | 0.93× |
| Bayern | 215,840 | 0.8× |
| Baden-Württemberg | 196,785 | 0.86× |
| Niedersachsen | 162,351 | 1× |
| Hessen | 116,947 | 0.92× |
| Sachsen | 88,488 | 1.08× |
| Hamburg | 87,245 | 2.31× |
| Rheinland-Pfalz | 73,353 | 0.88× |
| Berlin | 66,870 | 0.89× |
| Schleswig-Holstein | 50,790 | 0.85× |
| Brandenburg | 44,530 | 0.86× |
| Sachsen-Anhalt | 39,083 | 0.9× |
| Thüringen | 38,448 | 0.9× |
| Mecklenburg-Vorpommern | 33,498 | 1.05× |
| Saarland | 18,500 | 0.9× |
| Bremen | 12,388 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 8× | Literature |
| Paleontology | 14.33× | Health |
| RTL Television | 5.39× | Movies & TV |
| German television comedy | 6.98× | Movies & TV |
| Harry Potter | 2.11× | Movies & TV |
| Ryanair | 2.93× | Travel & Leisure |
| Dieter Bohlen | 4.91× | Music & Radio |
| Tagesschau | 2.04× | Movies & TV |
| Pets | 1.86× | Pets & Animals |
| Zoo | 4.58× | Kids & Family |
| Maine Coon | 4.53× | Pets & Animals |
| Pet store | 3.43× | Pets & Animals |
| Airbnb | 2.3× | Travel & Leisure |
| Self care | 3.23× | Health |
| Allgäu | 5.21× | Travel & Leisure |
| Veterinary medicine | 3.31× | Business & Career |
| Pet food | 2.64× | Pets & Animals |
| Family | 1.76× | Kids & Family |
| Firefox | 5.49× | Internet & Social Media |
| Animal rights | 3.31× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.1 |
| Extroversion | THRILL | 2.08 |
| Sustainability | BALANCE | 1.8 |
| Design Affinity | PREMIUM | 1.66 |
| Tradition | CONSERVATISM | 1.62 |
| Healthy Lifestyle | BALANCE | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.2% |
| Germany | 8.7% |
| Italy | 7.9% |
See Zoology audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Zoology have in Germany?
Zoology has an estimated audience of 1,671,563 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Zoology fans?
68.8% of Zoology fans are female, 31.2% are male, with an average age of 41.8 years.
Which brands do Zoology fans like most?
Zoology fans show strongest brand affinity for Satire (8×), Paleontology (14.33×), and RTL Television (5.39×) over the country average.
Where do Zoology fans live in Germany?
Zoology fans in Germany are most concentrated in Nordrhein-Westfalen (reach 339,625), Bayern (reach 215,840), and Baden-Württemberg (reach 196,785). These three regions account for the largest share of the active audience.
What other brands do Zoology fans also like?
Beyond Zoology itself, the audience over-indexes on Paleontology (14.33×), RTL Television (5.39×), German television comedy (6.98×), and Harry Potter (2.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zoology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.