Rascasse Audience Intelligence

Ant Audience in Germany

A data profile of the people who buy, follow and care about Ant in Germany — modelled from more than twelve digital signal sources. Ant has an estimated audience of 363,825 people in Germany.

#5572among Topic in Germany#250in Pets & Animals

The average Ant fan in Germany is 43.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mosquito, Tagesschau, Lothar Matthäus, with strongest over-indexing on Mosquito (16.4× the country average).

Demographically, the Ant audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ant fan in Germany is balanced, around 43.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Mosquito.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ant profile in Germany.

Audience size
364K
in Germany
Gender
52.9%♀
47.1% male
Age
43.2
average years
Country rank
#15106
Topic in Germany
Fig. 01

Search interest · 12-month trend

-65%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ant fans

52.9% are female, 47.1% are male, average age 43.2.

Fig. 02

Gender split

52.9%
Female
47.1%
Male
Demographic split for Ant audience in Germany
MetricValue
Female52.9%
Male47.1%
Average age43.2
Estimated audience size363,825
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Ant audience in Germany
Age bracketShare%
16-1910%
20-2915%
30-3922%
40-4926%
50+26%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Ant audience comes from Germany.

Worldwide audience distribution share by country for Ant
CountryShare
United States28.0%
United Kingdom7.4%
India3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ant audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ant fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~9K2.12×
02Baden-Württemberg~60K1.18×
03Nordrhein-Westfalen~90K1.07×
04Rheinland-Pfalz~20K1.07×
05Bayern~60K1.03×
06Sachsen~20K1.03×
07Niedersachsen~40K1.00×
08Hessen~30K1.00×
09Thüringen~9K1.00×
10Hamburg~8K0.96×
11Schleswig-Holstein~10K0.95×
12Brandenburg~10K0.95×
13Berlin~20K0.93×
14Bremen~3K0.93×
15Mecklenburg-Vorpommern~6K0.91×
16Sachsen-Anhalt~8K0.89×
Fig. 06

Affinity by region

Affinity by region — Ant, Germany
0.89×1.00×2.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ant audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ant audience
#·InterestCategoryAffinity×
01Bed bugHome & Garden31.85×
02CockroachPets & Animals26.83×
03MosquitoPets & Animals16.40×
04BeekeeperFood & Beverages12.31×
05PropolisHealth11.25×
06Danish SuperligaSports11.24×
07Lothar MatthäusSports9.34×
08SpVgg Greuther FürthSports8.12×
09Humboldt University of BerlinBusiness & Career6.58×
10Non-alcoholic beverageFood & Beverages6.52×
11Environmental protectionPolitics & Society5.44×
12BiochemistryBusiness & Career5.23×
13Sandra BullockMovies & TV4.60×
141. FC Union BerlinSports4.40×
15TagesschauMovies & TV2.46×
16NatureHome & Garden2.42×
17RedditInternet & Social Media2.18×
18Solar energyHome & Garden2.10×
19FamilyKids & Family1.82×
20Netto Marken-DiscountShopping1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ant audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ant audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.72×
SpiritualityBALANCE1.68×
Need for SecurityCONSERVATISM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ant audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.64×
Sports ActivityPOWER0.77×
Design AffinityPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ant have in Germany?

Ant has an estimated audience of 363,825 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ant fans?

52.9% of Ant fans are female, 47.1% are male, with an average age of 43.2 years.

03

Which brands do Ant fans like most?

Ant fans show strongest brand affinity for Mosquito (16.4×), Tagesschau (2.46×), and Lothar Matthäus (9.34×) over the country average.

04

Where do Ant fans live in Germany?

Ant fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Ant fans also like?

Beyond Ant itself, the audience over-indexes on Tagesschau (2.46×), Lothar Matthäus (9.34×), Cockroach (26.83×), and Beekeeper (12.31×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Ant audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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