Ant Audience in Germany
Ant has an estimated audience of 363,825 people in Germany. 52.9% are female, 47.1% are male, average age 43.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Pillow, Stradivarius, Buying and Selling Real Estate, Unique Gifts.
The average Ant fan in Germany is 43.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Pillow, Stradivarius, with strongest over-indexing on Progressive rock (4.2× the country average). Demographically, the Ant audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic · Subtype: Country
Demographics of Ant fans
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 43.2 |
| Estimated audience size | 363,825 |
Audience persona
The typical Ant fan in Germany is balanced, around 43.2 years old, with strong Pet Ownership tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 90,240 | 1.13× |
| Bayern | 65,369 | 1.12× |
| Baden-Württemberg | 62,534 | 1.26× |
| Niedersachsen | 37,149 | 1.05× |
| Hessen | 26,492 | 0.96× |
| Rheinland-Pfalz | 19,706 | 1.08× |
| Sachsen | 17,961 | 1.01× |
| Berlin | 15,312 | 0.94× |
| Schleswig-Holstein | 12,725 | 0.97× |
| Brandenburg | 10,509 | 0.93× |
| Thüringen | 9,300 | 1× |
| Hamburg | 8,163 | 0.99× |
| Sachsen-Anhalt | 7,770 | 0.82× |
| Mecklenburg-Vorpommern | 6,404 | 0.92× |
| Saarland | 3,944 | 0.88× |
| Bremen | 2,872 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.2× | Music & Radio |
| Pillow | 2× | Home & Garden |
| Stradivarius | 1.97× | Shopping |
| Buying and Selling Real Estate | 8.59× | Home & Garden |
| Unique Gifts | 1.6× | Shopping |
| Este, Veneto | 2.89× | Travel & Leisure |
| Medieval fantasy | 11.54× | Literature |
| Natural rubber | 2.22× | Cars & Mobility |
| Israel | 1.78× | Travel & Leisure |
| Efficiency | 9.55× | Business & Career |
| VfL Wolfsburg | 1.5× | Sports |
| Škoda Kodiaq | 1.62× | Cars & Mobility |
| KLIX (AM) | 1.95× | Music & Radio |
| Esra Erol | 3.85× | Movies & TV |
| Corona (band) | 1.66× | Music & Radio |
| Kodi (software) | 1.85× | Technology & Electronics |
| Minestrone | 1.56× | Food & Beverages |
| Tuscany | 2.79× | Travel & Leisure |
| Therme Erding | 2.76× | Travel & Leisure |
| Buying a House | 3.5× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.65 |
| Sustainability | BALANCE | 1.49 |
| Indulgence | JOY | 1.48 |
| Community Orientation | OPEN | 1.44 |
| Individualism | JOY | 1.43 |
| Convenience Orientation | PREMIUM | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.0% |
| United Kingdom | 7.5% |
| India | 3.7% |
See Ant audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Ant have in Germany?
Ant has an estimated audience of 363,825 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ant fans?
52.9% of Ant fans are female, 47.1% are male, with an average age of 43.2 years.
Which brands do Ant fans like most?
Ant fans show strongest brand affinity for Progressive rock (4.2×), Pillow (2×), and Stradivarius (1.97×) over the country average.
Where do Ant fans live in Germany?
Ant fans in Germany are most concentrated in Nordrhein-Westfalen (reach 90,240), Bayern (reach 65,369), and Baden-Württemberg (reach 62,534). These three regions account for the largest share of the active audience.
What other brands do Ant fans also like?
Beyond Ant itself, the audience over-indexes on Pillow (2×), Stradivarius (1.97×), Buying and Selling Real Estate (8.59×), and Unique Gifts (1.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.