Rascasse Audience Intelligence

University of Amsterdam Audience in Germany

A data profile of the people who buy, follow and care about University of Amsterdam in Germany — modelled from more than twelve digital signal sources. University of Amsterdam has an estimated audience of 644,778 people in Germany.

#14among University in Germany#777among POI in Germany#752in Business & Career

The average University of Amsterdam fan in Germany is 28.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include University of Cambridge, University of Oxford, Business school, with strongest over-indexing on University of Cambridge (37.33× the country average).

Demographically, the University of Amsterdam audience skews balanced with an average age of 28.1, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical University of Amsterdam fan in Germany is balanced, around 28.1 years old, with strong Career Orientation tendencies and a notable affinity for University of Cambridge.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Amsterdam profile in Germany.

Audience size
645K
in Germany
Gender
46.9%♀
53.1% male
Age
28.1
average years
Country rank
#9503
POI in Germany
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of Amsterdam fans

46.9% are female, 53.1% are male, average age 28.1.

Fig. 02

Gender split

46.9%
Female
53.1%
Male
Demographic split for University of Amsterdam audience in Germany
MetricValue
Female46.9%
Male53.1%
Average age28.1
Estimated audience size644,778
Fig. 03

Age distribution

Ø 28.1
average years
Age distribution of the University of Amsterdam audience in Germany
Age bracketShare%
16-1959%
20-2915%
30-397%
40-4912%
50+7%
Fig. 04

Worldwide distribution

36.0%

of the worldwide University of Amsterdam audience comes from Germany.

Worldwide audience distribution share by country for University of Amsterdam
CountryShare
Germany36.0%
Netherlands14.3%
United States7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Amsterdam audience in Germany is strongest.

Fig. 05

Top regions by affinity

University of Amsterdam fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~60K2.07×
02Hessen~80K1.61×
03Hamburg~20K1.57×
04Bremen~7K1.23×
05Nordrhein-Westfalen~200K1.21×
06Bayern~100K1.12×
07Baden-Württemberg~90K1.05×
08Saarland~7K0.93×
09Niedersachsen~50K0.87×
10Rheinland-Pfalz~30K0.84×
11Brandenburg~20K0.83×
12Schleswig-Holstein~20K0.81×
13Mecklenburg-Vorpommern~10K0.77×
14Thüringen~10K0.75×
15Sachsen-Anhalt~10K0.72×
16Sachsen~20K0.69×
Fig. 06

Affinity by region

Affinity by region — University of Amsterdam, Germany
0.69×1.00×2.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Amsterdam audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Amsterdam audience
#·InterestCategoryAffinity×
01University of LondonBusiness & Career40.78×
02University of CambridgeBusiness & Career37.33×
03University of OxfordBusiness & Career31.96×
04University of LeedsBusiness & Career30.88×
05ESCP EuropeBusiness & Career24.10×
06University of BonnBusiness & Career20.58×
07Columbia UniversityBusiness & Career20.12×
08Rose LeslieMovies & TV20.00×
09University of AugsburgBusiness & Career20.00×
10Business schoolBusiness & Career19.44×
11EdXKids & Family17.89×
12Technical University of BerlinBusiness & Career17.33×
13International schoolBusiness & Career15.99×
14Humboldt University of BerlinBusiness & Career14.41×
15GentlemanMusic & Radio13.97×
16ToiletHome & Garden10.10×
17Master of Business AdministrationBusiness & Career5.52×
183. LigaSports5.43×
19Career developmentBusiness & Career5.19×
20HugendubelShopping3.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Amsterdam audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of Amsterdam audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.03×
Early Adopter MentalityPOWER2.68×
Risk AppetiteTHRILL2.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of Amsterdam audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.75×
IndulgenceJOY0.77×
Pet OwnershipJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of Amsterdam have in Germany?

University of Amsterdam has an estimated audience of 644,778 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of University of Amsterdam fans?

46.9% of University of Amsterdam fans are female, 53.1% are male, with an average age of 28.1 years.

03

Which brands do University of Amsterdam fans like most?

University of Amsterdam fans show strongest brand affinity for University of Cambridge (37.33×), University of Oxford (31.96×), and Business school (19.44×) over the country average.

04

Where do University of Amsterdam fans live in Germany?

University of Amsterdam fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do University of Amsterdam fans also like?

Beyond University of Amsterdam itself, the audience over-indexes on University of Oxford (31.96×), Business school (19.44×), University of London (40.78×), and Gentleman (13.97×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More University audiences in Germany

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How to read this data

Audience size is the estimated number of people in Germany who actively search for University of Amsterdam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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