University of Amsterdam Audience in Germany
University of Amsterdam has an estimated audience of 644,778 people in Germany. 46.9% are female, 53.1% are male, average age 28.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Curcuma, Business English, Christmas Gift, Cocktail, Gil Ofarim.
The average University of Amsterdam fan in Germany is 28.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Curcuma, Business English, Christmas Gift, with strongest over-indexing on Curcuma (20× the country average). Demographically, the University of Amsterdam audience skews balanced with an average age of 28.1, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of University of Amsterdam fans
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 28.1 |
| Estimated audience size | 644,778 |
Audience persona
The typical University of Amsterdam fan in Germany is balanced, around 28.1 years old, with strong Career Orientation tendencies and a notable affinity for Curcuma.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 181,696 | 1.29× |
| Bayern | 117,942 | 1.14× |
| Baden-Württemberg | 94,582 | 1.08× |
| Hessen | 85,881 | 1.75× |
| Berlin | 65,978 | 2.29× |
| Niedersachsen | 54,915 | 0.88× |
| Rheinland-Pfalz | 25,669 | 0.79× |
| Hamburg | 24,355 | 1.67× |
| Sachsen | 18,955 | 0.6× |
| Schleswig-Holstein | 17,245 | 0.74× |
| Brandenburg | 15,172 | 0.76× |
| Bremen | 7,075 | 1.28× |
| Thüringen | 6,970 | 0.42× |
| Sachsen-Anhalt | 5,662 | 0.34× |
| Mecklenburg-Vorpommern | 5,088 | 0.41× |
| Saarland | 4,412 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Curcuma | 20× | Food & Beverages |
| Business English | 7.09× | Business & Career |
| Christmas Gift | 3.75× | Kids & Family |
| Cocktail | 1.78× | Food & Beverages |
| Gil Ofarim | 1.87× | Music & Radio |
| Mechanic | 2.78× | Cars & Mobility |
| Stradivarius | 1.97× | Shopping |
| Unique Gifts | 1.52× | Shopping |
| Haarlem | 16.96× | Travel & Leisure |
| Progressive rock | 1.65× | Music & Radio |
| Kumanovo | 13.23× | Travel & Leisure |
| Jaguar F-Pace | 5.69× | Cars & Mobility |
| Loincloth | 2.48× | Fashion & Accessoires |
| Circular Quay | 17.34× | Travel & Leisure |
| Icon (magazine) | 1.88× | Arts & Culture |
| Elīna Garanča | 5.04× | Music & Radio |
| Necktie | 3.57× | Fashion & Accessoires |
| Anton Corbijn | 7.7× | Arts & Culture |
| Home Delivery | 1.85× | Food & Beverages |
| Kodi (software) | 1.91× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.29 |
| Early Adopter Mentality | POWER | 1.85 |
| Risk Appetite | THRILL | 1.69 |
| Sustainability | BALANCE | 1.56 |
| Individualism | JOY | 1.34 |
| Sports Activity | POWER | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 36.1% |
| Netherlands | 14.3% |
| United States | 7.8% |
See University of Amsterdam audiences in other countries
- University of Amsterdam — United States
- University of Amsterdam — United Kingdom
- University of Amsterdam — France
- University of Amsterdam — Italy
- University of Amsterdam — Spain
- University of Amsterdam — Brazil
- University of Amsterdam — Japan
- University of Amsterdam — South Korea
- University of Amsterdam — India
More University audiences in Germany
- University of Aleppo (2,062,633)
- Humboldt University of Berlin (1,531,994)
- Goethe University Frankfurt (1,376,736)
- University of Milan (1,052,892)
- University of Dental Medicine, Mandalay (1,010,896)
Frequently asked questions
How many fans does University of Amsterdam have in Germany?
University of Amsterdam has an estimated audience of 644,778 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of University of Amsterdam fans?
46.9% of University of Amsterdam fans are female, 53.1% are male, with an average age of 28.1 years.
Which brands do University of Amsterdam fans like most?
University of Amsterdam fans show strongest brand affinity for Curcuma (20×), Business English (7.09×), and Christmas Gift (3.75×) over the country average.
Where do University of Amsterdam fans live in Germany?
University of Amsterdam fans in Germany are most concentrated in Nordrhein-Westfalen (reach 181,696), Bayern (reach 117,942), and Baden-Württemberg (reach 94,582). These three regions account for the largest share of the active audience.
What other brands do University of Amsterdam fans also like?
Beyond University of Amsterdam itself, the audience over-indexes on Business English (7.09×), Christmas Gift (3.75×), Cocktail (1.78×), and Gil Ofarim (1.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for University of Amsterdam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.