Cold Audience in Germany
Cold has an estimated audience of 729,009 people in Germany. 58.2% are female, 41.8% are male, average age 37.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Alpine skiing, Livemusic, Transfermarkt, Real property, Tagesschau.
The average Cold fan in Germany is 37.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Alpine skiing, Livemusic, Transfermarkt, with strongest over-indexing on Alpine skiing (4.94× the country average). Demographically, the Cold audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Sports Activity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Cold fans
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 37.1 |
| Estimated audience size | 729,009 |
Audience persona
The typical Cold fan in Germany is more female, around 37.1 years old, with strong Sports Activity tendencies and a notable affinity for Alpine skiing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 164,936 | 1.03× |
| Bayern | 120,836 | 1.03× |
| Baden-Württemberg | 97,851 | 0.98× |
| Hessen | 79,117 | 1.42× |
| Niedersachsen | 66,531 | 0.94× |
| Berlin | 41,314 | 1.27× |
| Rheinland-Pfalz | 40,304 | 1.1× |
| Sachsen | 32,231 | 0.9× |
| Schleswig-Holstein | 26,413 | 1.01× |
| Brandenburg | 20,234 | 0.89× |
| Hamburg | 18,301 | 1.11× |
| Sachsen-Anhalt | 16,373 | 0.87× |
| Thüringen | 15,454 | 0.83× |
| Mecklenburg-Vorpommern | 10,050 | 0.72× |
| Saarland | 7,158 | 0.8× |
| Bremen | 6,732 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alpine skiing | 4.94× | Sports |
| Livemusic | 4.61× | Music & Radio |
| Transfermarkt | 3.68× | Sports |
| Real property | 5.91× | Home & Garden |
| Tagesschau | 2.43× | Movies & TV |
| Drop shipping | 3.51× | Shopping |
| AccuWeather | 13.8× | Home & Garden |
| Vagabond (manga) | 15.21× | Literature |
| Mountain biking | 4.57× | Sports |
| Mother's Day | 3.92× | Kids & Family |
| Outdoors | 4.02× | Travel & Leisure |
| Knitting | 3.33× | Home & Garden |
| Pets | 1.72× | Pets & Animals |
| Spiegel Online | 2× | News |
| Ski resort | 3.66× | Travel & Leisure |
| Western Union | 3.74× | Business & Career |
| Modern architecture | 3.16× | Arts & Culture |
| Black Veil Brides | 15.21× | Music & Radio |
| Person of Interest (TV series) | 9.6× | Movies & TV |
| Property finder | 3.3× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.75 |
| Pet Ownership | JOY | 1.63 |
| Creativity | OPEN | 1.61 |
| Sustainability | BALANCE | 1.49 |
| Indulgence | JOY | 1.49 |
| Luxury Orientation | PREMIUM | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| Brazil | 5.8% |
| United Kingdom | 5.6% |
See Cold audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Cold have in Germany?
Cold has an estimated audience of 729,009 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cold fans?
58.2% of Cold fans are female, 41.8% are male, with an average age of 37.1 years.
Which brands do Cold fans like most?
Cold fans show strongest brand affinity for Alpine skiing (4.94×), Livemusic (4.61×), and Transfermarkt (3.68×) over the country average.
Where do Cold fans live in Germany?
Cold fans in Germany are most concentrated in Nordrhein-Westfalen (reach 164,936), Bayern (reach 120,836), and Baden-Württemberg (reach 97,851). These three regions account for the largest share of the active audience.
What other brands do Cold fans also like?
Beyond Cold itself, the audience over-indexes on Livemusic (4.61×), Transfermarkt (3.68×), Real property (5.91×), and Tagesschau (2.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cold. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.