Rascasse Audience Intelligence

Cold Audience in Germany

A data profile of the people who buy, follow and care about Cold in Germany — modelled from more than twelve digital signal sources. Cold has an estimated audience of 729,009 people in Germany.

#3785among Topic in Germany#245in Health

The average Cold fan in Germany is 37.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hugendubel, Google Earth, Robert Redford, with strongest over-indexing on Hugendubel (7.68× the country average).

Demographically, the Cold audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Pet Ownership, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cold fan in Germany is more female, around 37.1 years old, with strong Pet Ownership tendencies and a notable affinity for Hugendubel.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cold profile in Germany.

Audience size
729K
in Germany
Gender
58.2%♀
41.8% male
Age
37.1
average years
Country rank
#8559
Topic in Germany
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cold fans

58.2% are female, 41.8% are male, average age 37.1.

Fig. 02

Gender split

58.2%
Female
41.8%
Male
Demographic split for Cold audience in Germany
MetricValue
Female58.2%
Male41.8%
Average age37.1
Estimated audience size729,009
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Cold audience in Germany
Age bracketShare%
16-1925%
20-2920%
30-3919%
40-4920%
50+16%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Cold audience comes from Germany.

Worldwide audience distribution share by country for Cold
CountryShare
United States18.8%
Brazil5.8%
United Kingdom5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cold audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cold fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~60K1.13×
02Berlin~40K1.11×
03Baden-Württemberg~100K1.02×
04Rheinland-Pfalz~40K1.02×
05Brandenburg~20K1.02×
06Bremen~6K1.02×
07Bayern~100K1.01×
08Thüringen~20K1.01×
09Nordrhein-Westfalen~200K1.00×
10Schleswig-Holstein~30K0.99×
11Hamburg~20K0.98×
12Niedersachsen~70K0.97×
13Sachsen~30K0.97×
14Sachsen-Anhalt~20K0.97×
15Saarland~8K0.95×
16Mecklenburg-Vorpommern~10K0.94×
Fig. 06

Affinity by region

Affinity by region — Cold, Germany
0.94×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cold audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cold audience
#·InterestCategoryAffinity×
01AccuWeatherHome & Garden15.21×
02Google EarthInternet & Social Media12.38×
03Rose LeslieMovies & TV11.40×
04Black Mirror (TV series)Movies & TV9.19×
05Person of Interest (TV series)Movies & TV8.91×
06HugendubelShopping7.68×
07Xabi AlonsoSports6.49×
08Crime fictionLiterature6.27×
09HomeschoolingPolitics & Society6.08×
10Robert RedfordMovies & TV5.87×
11DuolingoBusiness & Career5.31×
12Detective fictionLiterature5.06×
13Digital photographyBusiness & Career4.10×
14ActivismPolitics & Society3.98×
15Alpine skiingSports3.87×
16OutdoorsTravel & Leisure3.82×
17RefrigeratorHome & Garden3.78×
18VolunteeringPolitics & Society3.15×
19TransfermarktSports2.80×
20TagesschauMovies & TV2.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cold audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cold audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.80×
TravellingTHRILL1.62×
Community OrientationOPEN1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cold audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.79×
IndividualismJOY0.90×
Social Media UsageJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cold have in Germany?

Cold has an estimated audience of 729,009 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cold fans?

58.2% of Cold fans are female, 41.8% are male, with an average age of 37.1 years.

03

Which brands do Cold fans like most?

Cold fans show strongest brand affinity for Hugendubel (7.68×), Google Earth (12.38×), and Robert Redford (5.87×) over the country average.

04

Where do Cold fans live in Germany?

Cold fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Cold fans also like?

Beyond Cold itself, the audience over-indexes on Google Earth (12.38×), Robert Redford (5.87×), Crime fiction (6.27×), and AccuWeather (15.21×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Cold audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cold. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →