Rascasse Audience Intelligence

Cold Audience in United States

A data profile of the people who buy, follow and care about Cold in United States — modelled from more than twelve digital signal sources. Cold has an estimated audience of 3,815,206 people in United States.

#4433among Topic in United States#326in Health

The average Cold fan in United States is 41.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Alpine skiing, Pizza Hut, Air conditioning, with strongest over-indexing on Alpine skiing (3.27× the country average).

Demographically, the Cold audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Travelling, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cold fan in United States is more female, around 41.6 years old, with strong Travelling tendencies and a notable affinity for Alpine skiing.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cold profile in United States.

Audience size
3.8M
in United States
Gender
55.9%♀
44.1% male
Age
41.6
average years
Country rank
#8355
Topic in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cold fans

55.9% are female, 44.1% are male, average age 41.6.

Fig. 02

Gender split

55.9%
Female
44.1%
Male
Demographic split for Cold audience in United States
MetricValue
Female55.9%
Male44.1%
Average age41.6
Estimated audience size3,815,206
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Cold audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3919%
40-4925%
50+25%
Fig. 04

Worldwide distribution

18.8%

of the worldwide Cold audience comes from United States.

Worldwide audience distribution share by country for Cold
CountryShare
United States18.8%
Brazil5.8%
United Kingdom5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cold audience in United States is strongest.

Fig. 05

Top regions by affinity

Cold fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~50K1.25×
02California~500K1.14×
03Maryland~70K1.14×
04Louisiana~60K1.14×
05Texas~400K1.12×
06Georgia~100K1.12×
07Mississippi~40K1.12×
08Alaska~9K1.10×
09New Jersey~100K1.08×
10Virginia~100K1.08×
11Ohio~100K1.06×
12Arkansas~30K1.06×
13New York~200K1.05×
14Illinois~100K1.05×
15North Carolina~100K1.05×
16Indiana~70K1.05×
17South Carolina~60K1.05×
18Alabama~60K1.05×
19Kentucky~50K1.05×
20Oklahoma~40K1.03×
21New Mexico~20K1.03×
22Pennsylvania~100K1.02×
23Hawaii~20K1.02×
24Minnesota~60K1.01×
25Kansas~30K1.01×
26West Virginia~20K1.01×
27North Dakota~8K1.00×
28Florida~300K0.99×
29Michigan~100K0.99×
30Arizona~80K0.99×
31Wisconsin~60K0.99×
32Connecticut~40K0.99×
33Delaware~10K0.99×
34Missouri~60K0.98×
35Oregon~40K0.98×
36Utah~30K0.98×
37Iowa~30K0.97×
38Nebraska~20K0.96×
39Washington~70K0.95×
40Massachusetts~70K0.95×
41Tennessee~70K0.94×
42South Dakota~8K0.94×
43Idaho~20K0.91×
44Maine~10K0.90×
45Rhode Island~10K0.90×
46Vermont~6K0.88×
47Montana~9K0.86×
48New Hampshire~10K0.85×
49Colorado~50K0.84×
50Washington, District of Columbia~9K0.83×
Fig. 06

Affinity by region

Affinity by region — Cold, United States
0.83×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cold audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cold audience
#·InterestCategoryAffinity×
01Burton SnowboardsSports7.23×
02HeinekenFood & Beverages6.05×
03Canada GooseFashion & Accessoires4.31×
04Berlin WallTravel & Leisure4.21×
05Wind powerHome & Garden3.84×
06FeverHealth3.31×
07Alpine skiingSports3.27×
08Ice skatingSports3.12×
09PatagoniaFashion & Accessoires3.05×
10Backpacking (travel)Travel & Leisure2.79×
11Minnesota WildSports2.70×
12Web serverTechnology & Electronics2.67×
13Air conditioningTechnology & Electronics2.04×
14Virtual realityTechnology & Electronics1.79×
15Real propertyHome & Garden1.76×
16Pizza HutFood & Beverages1.57×
17Discount storesShopping1.57×
18Adventure travelTravel & Leisure1.55×
19Solar energyHome & Garden1.53×
20GeneticsKids & Family1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cold audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cold audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.55×
PatriotismCONSERVATISM1.55×
SustainabilityBALANCE1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cold audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.76×
TraditionCONSERVATISM0.80×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cold have in United States?

Cold has an estimated audience of 3,815,206 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cold fans?

55.9% of Cold fans are female, 44.1% are male, with an average age of 41.6 years.

03

Which brands do Cold fans like most?

Cold fans show strongest brand affinity for Alpine skiing (3.27×), Pizza Hut (1.57×), and Air conditioning (2.04×) over the country average.

04

Where do Cold fans live in United States?

Cold fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Cold fans also like?

Beyond Cold itself, the audience over-indexes on Pizza Hut (1.57×), Air conditioning (2.04×), Patagonia (3.05×), and Backpacking (travel) (2.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Cold audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cold. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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