Cold Audience in United States
Cold has an estimated audience of 3,815,206 people in United States. 55.9% are female, 44.1% are male, average age 41.6. Top regions: California, Texas, Florida. Top brand affinities: Natural rubber, Nationality, Alaska, Urban Outfitters, 3D printing.
The average Cold fan in United States is 41.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Natural rubber, Nationality, Alaska, with strongest over-indexing on Natural rubber (2.64× the country average). Demographically, the Cold audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Cold fans
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 41.6 |
| Estimated audience size | 3,815,206 |
Audience persona
The typical Cold fan in United States is more female, around 41.6 years old, with strong Sports Activity tendencies and a notable affinity for Natural rubber.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 511,229 | 1.22× |
| Texas | 389,390 | 1.19× |
| Florida | 271,260 | 1.05× |
| New York | 243,078 | 1.14× |
| Illinois | 137,309 | 1.08× |
| Georgia | 131,831 | 1.12× |
| Ohio | 131,024 | 1.11× |
| Pennsylvania | 128,518 | 1× |
| North Carolina | 122,026 | 1.06× |
| New Jersey | 105,125 | 1.08× |
| Virginia | 102,894 | 1.11× |
| Michigan | 100,361 | 1.01× |
| Arizona | 80,553 | 1.03× |
| Maryland | 79,326 | 1.21× |
| Washington | 78,405 | 1.02× |
| Tennessee | 75,603 | 0.99× |
| Massachusetts | 75,031 | 1× |
| Indiana | 74,615 | 1.07× |
| Missouri | 60,790 | 0.99× |
| Alabama | 57,316 | 1.08× |
| South Carolina | 57,076 | 0.99× |
| Minnesota | 56,476 | 1.03× |
| Louisiana | 54,824 | 1.11× |
| Wisconsin | 53,979 | 0.94× |
| Colorado | 52,330 | 0.87× |
| Kentucky | 50,334 | 1.05× |
| Oregon | 47,052 | 1.08× |
| Nevada | 44,015 | 1.19× |
| Oklahoma | 43,522 | 1.03× |
| Connecticut | 38,118 | 1× |
| Mississippi | 35,584 | 1.13× |
| Utah | 33,397 | 0.98× |
| Arkansas | 32,614 | 1.04× |
| Iowa | 29,947 | 0.95× |
| Kansas | 29,917 | 1× |
| New Mexico | 20,405 | 1.07× |
| Nebraska | 17,598 | 0.92× |
| Hawaii | 17,055 | 1.04× |
| West Virginia | 17,000 | 0.96× |
| Idaho | 16,445 | 0.86× |
| New Hampshire | 12,136 | 0.81× |
| Maine | 11,690 | 0.86× |
| Washington, District of Columbia | 10,391 | 0.91× |
| Rhode Island | 10,219 | 0.84× |
| Delaware | 9,586 | 0.91× |
| Montana | 7,997 | 0.76× |
| Alaska | 7,958 | 0.98× |
| North Dakota | 7,433 | 0.95× |
| South Dakota | 7,041 | 0.8× |
| Vermont | 4,988 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural rubber | 2.64× | Cars & Mobility |
| Nationality | 2× | Politics & Society |
| Alaska | 1.55× | Travel & Leisure |
| Urban Outfitters | 1.52× | Shopping |
| 3D printing | 2.03× | Technology & Electronics |
| Pillow | 1.59× | Home & Garden |
| Electrolyte | 3.13× | Health |
| Bruklinas | 9.16× | Travel & Leisure |
| Nasal cavity | 4.24× | Health |
| N1 road (South Africa) | 1.86× | Travel & Leisure |
| Sailor | 2.14× | Travel & Leisure |
| MK | 1.79× | Music & Radio |
| Women's empowerment | 1.71× | Politics & Society |
| Quinny | 7.5× | Kids & Family |
| Stamp collecting | 1.61× | Home & Garden |
| Cachorro | 1.83× | Pets & Animals |
| Bulacan | 5.69× | Travel & Leisure |
| Highland games | 2.9× | Sports |
| UK garage | 1.73× | Music & Radio |
| Graham Greene (actor) | 1.94× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 2.24 |
| Sustainability | BALANCE | 2.01 |
| Luxury Orientation | PREMIUM | 1.74 |
| Travelling | THRILL | 1.69 |
| Design Affinity | PREMIUM | 1.58 |
| Quality Awareness | PREMIUM | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| Brazil | 5.8% |
| United Kingdom | 5.6% |
See Cold audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Cold have in United States?
Cold has an estimated audience of 3,815,206 people in United States, concentrated in California and Texas.
What is the gender split and age of Cold fans?
55.9% of Cold fans are female, 44.1% are male, with an average age of 41.6 years.
Which brands do Cold fans like most?
Cold fans show strongest brand affinity for Natural rubber (2.64×), Nationality (2×), and Alaska (1.55×) over the country average.
Where do Cold fans live in United States?
Cold fans in United States are most concentrated in California (reach 511,229), Texas (reach 389,390), and Florida (reach 271,260). These three regions account for the largest share of the active audience.
What other brands do Cold fans also like?
Beyond Cold itself, the audience over-indexes on Nationality (2×), Alaska (1.55×), Urban Outfitters (1.52×), and 3D printing (2.03×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Cold. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.