Fever Audience in United States

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Fever has an estimated audience of 8,907,670 people in United States. 65.4% are female, 34.6% are male, average age 40.4. Top regions: California, Texas, Indiana. Top brand affinities: Fox News Channel, Animal, Casey, Symptom, Breaking news.

The average Fever fan in United States is 40.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Indiana. Top brand affinities include Fox News Channel, Animal, Casey, with strongest over-indexing on Fox News Channel (1.54× the country average). Demographically, the Fever audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Fever fans

Demographic split for Fever audience in United States
MetricValue
Female65.4%
Male34.6%
Average age40.4
Estimated audience size8,907,670

Audience persona

The typical Fever fan in United States is more female, around 40.4 years old, with strong Need for Security tendencies and a notable affinity for Fox News Channel.

Top regions in United States

Top regions ranked by reach for Fever in United States
RegionReachAffinity
California921,2800.94×
Texas643,0480.84×
Indiana591,8073.64×
Florida539,2350.89×
New York464,5510.93×
Iowa445,5106.07×
Illinois364,2031.23×
Ohio262,9270.96×
Pennsylvania258,8670.86×
Georgia237,8050.87×
North Carolina229,9720.86×
Virginia210,2260.97×
New Jersey189,9830.84×
Michigan184,9640.79×
Arizona161,2050.89×
Washington157,8160.88×
Maryland153,3441×
Massachusetts144,6150.82×
Tennessee144,3570.81×
Wisconsin133,4521×
Missouri129,1310.9×
Minnesota123,0250.96×
South Carolina113,1050.84×
Colorado110,2290.79×
Kentucky92,7950.83×
Louisiana87,4730.76×
Alabama85,2570.69×
Oregon73,7120.72×
Oklahoma71,9620.73×
Connecticut69,9040.78×
Nevada67,8900.79×
Kansas64,9680.93×
Mississippi53,6020.73×
Arkansas51,7340.7×
Utah47,9300.6×
Nebraska43,7840.98×
New Mexico33,1420.74×
West Virginia31,0030.75×
Idaho30,6900.69×
Hawaii29,7590.78×
Maine28,9240.91×
New Hampshire27,9830.8×
South Dakota26,0731.27×
Washington, District of Columbia23,4680.88×
Montana21,3070.86×
Rhode Island21,2980.75×
Delaware19,0080.77×
North Dakota16,3280.89×
Alaska14,5830.77×
Vermont11,6850.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fever audience
BrandAffinityCategory
Fox News Channel1.54×Movies & TV
Animal1.5×Pets & Animals
Casey2.39×Music & Radio
Symptom2.15×Health
Breaking news1.61×Movies & TV
Therapy1.62×Health
Christmas1.68×Kids & Family
Parent1.57×Kids & Family
Dollar General1.55×Shopping
Grandparent1.95×Kids & Family
God1.54×Politics & Society
Health care provider2.27×Health
Cancer awareness1.97×Health
United States Postal Service1.57×Business & Career
Local news1.6×News
Nursing1.75×Business & Career
Contemporary romance3.2×Literature
Physician1.68×Business & Career
Jesus1.55×Politics & Society
Livestock1.5×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fever audience
TraitClusterScore
Need for SecurityCONSERVATISM1.15
Family OrientationCONSERVATISM1.12
TravellingTHRILL1.1
Price SensitivityPREMIUM1.1
IndividualismJOY1.08
Career OrientationPOWER1.08

Worldwide distribution

Worldwide audience distribution share by country for Fever
CountryShare
United States24.1%
Taiwan4.9%
United Kingdom4.5%

See Fever audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Fever have in United States?

Fever has an estimated audience of 8,907,670 people in United States, concentrated in California and Texas.

What is the gender split and age of Fever fans?

65.4% of Fever fans are female, 34.6% are male, with an average age of 40.4 years.

Which brands do Fever fans like most?

Fever fans show strongest brand affinity for Fox News Channel (1.54×), Animal (1.5×), and Casey (2.39×) over the country average.

Where do Fever fans live in United States?

Fever fans in United States are most concentrated in California (reach 921,280), Texas (reach 643,048), and Indiana (reach 591,807). These three regions account for the largest share of the active audience.

What other brands do Fever fans also like?

Beyond Fever itself, the audience over-indexes on Animal (1.5×), Casey (2.39×), Symptom (2.15×), and Breaking news (1.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fever. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.