Rascasse Audience Intelligence

Fever Audience in United States

Name: Fever — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Fever in United States — modelled from more than twelve digital signal sources. Fever has an estimated audience of 8,907,670 people in United States.

#2528among Topic in United States #170in Health

The average Fever fan in United States is 40.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Indiana, Texas.

Top brand affinities include Mitch McConnell, Animal, Symptom, with strongest over-indexing on Mitch McConnell (1.92× the country average).

Demographically, the Fever audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fever fan in United States is more female, around 40.4 years old, with strong Tradition tendencies and a notable affinity for Mitch McConnell.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fever profile in United States.

Audience size

8.9M

in United States

Gender

65.4%♀

34.6% male

Age

40.4

average years

Country rank

#4013

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Fever fans

65.4% are female, 34.6% are male, average age 40.4.

Fig. 02

Gender split

65.4%

Female

34.6%

Male

Demographic split for Fever audience in United States
Metric	Value
Female	65.4%
Male	34.6%
Average age	40.4
Estimated audience size	8,907,670

Fig. 03

Age distribution

Age distribution of the Fever audience in United States
Age bracket	Share	%
16-19		20%
20-29		17%
30-39		18%
40-49		22%
50+		24%

Fig. 04

Worldwide distribution

24.1%

of the worldwide Fever audience comes from United States.

Worldwide audience distribution share by country for Fever
Country	Share
United States	24.1%
Taiwan	4.9%
United Kingdom	4.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fever audience in United States is strongest.

Fig. 05

Top regions by affinity

Fever fans by region: top regions in United States
#	Region	Reach	×
01	Iowa	~400K	5.72×
02	Indiana	~700K	4.08×
03	South Dakota	~30K	1.26×
04	Illinois	~300K	1.14×
05	Wisconsin	~100K	0.98×
06	Minnesota	~100K	0.98×
07	Nebraska	~40K	0.97×
08	Maryland	~100K	0.96×
09	Ohio	~300K	0.94×
10	North Dakota	~20K	0.94×
11	Virginia	~200K	0.93×
12	Kansas	~70K	0.93×
13	New York	~500K	0.92×
14	Maine	~30K	0.92×
15	California	~900K	0.91×
16	Missouri	~100K	0.91×
17	Kentucky	~100K	0.91×
18	Florida	~500K	0.88×
19	Arizona	~200K	0.87×
20	Montana	~20K	0.86×
21	Pennsylvania	~300K	0.85×
22	Georgia	~200K	0.84×
23	Washington	~100K	0.84×
24	Washington, District of Columbia	~20K	0.84×
25	North Carolina	~200K	0.83×
26	South Carolina	~100K	0.83×
27	Michigan	~200K	0.82×
28	New Hampshire	~30K	0.82×
29	Delaware	~20K	0.82×
30	Alaska	~20K	0.82×
31	Vermont	~10K	0.82×
32	New Jersey	~200K	0.81×
33	Tennessee	~100K	0.81×
34	Massachusetts	~100K	0.81×
35	Louisiana	~90K	0.81×
36	Hawaii	~30K	0.81×
37	Nevada	~70K	0.80×
38	New Mexico	~40K	0.80×
39	West Virginia	~30K	0.80×
40	Texas	~600K	0.79×
41	Colorado	~100K	0.79×
42	Rhode Island	~20K	0.79×
43	Mississippi	~60K	0.78×
44	Connecticut	~70K	0.77×
45	Arkansas	~60K	0.76×
46	Idaho	~30K	0.73×
47	Oregon	~70K	0.72×
48	Oklahoma	~70K	0.72×
49	Alabama	~90K	0.70×
50	Utah	~50K	0.62×

Affinity by region — Fever, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fever audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fever audience
#	Interest	Category	×
01	Contemporary romance	Literature	3.20×
02	Casey	Music & Radio	2.39×
03	Health care provider	Health	2.27×
04	Symptom	Health	2.15×
05	Cancer awareness	Health	1.97×
06	Grandparent	Kids & Family	1.95×
07	Mitch McConnell	Politics & Society	1.92×
08	Nursing	Business & Career	1.75×
09	Christmas	Kids & Family	1.68×
10	Physician	Business & Career	1.68×
11	Therapy	Health	1.62×
12	Breaking news	Movies & TV	1.61×
13	Local news	News	1.60×
14	Parent	Kids & Family	1.57×
15	United States Postal Service	Business & Career	1.57×
16	Dollar General	Shopping	1.55×
17	Jesus	Politics & Society	1.55×
18	God	Politics & Society	1.54×
19	Animal	Pets & Animals	1.50×
20	Livestock	Pets & Animals	1.50×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fever audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Fever audience · What stands out
Trait	Cluster	Score
Tradition	CONSERVATISM	1.52×
Spirituality	BALANCE	1.50×
Creativity	OPEN	1.36×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Fever audience · Rather not
Trait	Cluster	Score
Luxury Orientation	PREMIUM	0.87×
Sustainability	BALANCE	0.96×
Early Adopter Mentality	POWER	0.99×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Fever have in United States?

Fever has an estimated audience of 8,907,670 people in United States, concentrated in California and Indiana.

What is the gender split and age of Fever fans?

65.4% of Fever fans are female, 34.6% are male, with an average age of 40.4 years.

Which brands do Fever fans like most?

Fever fans show strongest brand affinity for Mitch McConnell (1.92×), Animal (1.5×), and Symptom (2.15×) over the country average.

Where do Fever fans live in United States?

Fever fans in United States are most concentrated in California (reach ~900K), Indiana (reach ~700K), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

What other brands do Fever fans also like?

Beyond Fever itself, the audience over-indexes on Animal (1.5×), Symptom (2.15×), Casey (2.39×), and Breaking news (1.61×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Fever. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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