Fever Audience in Germany
Fever has an estimated audience of 431,960 people in Germany. 62.0% are female, 38.0% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Imodium akut, Nurofen, Neo-Angin, Music, Sunexpress.
The average Fever fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Imodium akut, Nurofen, Neo-Angin, with strongest over-indexing on Imodium akut (19.82× the country average). Demographically, the Fever audience skews more female with an average age of 38.6, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Fever fans
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 38.6 |
| Estimated audience size | 431,960 |
Audience persona
The typical Fever fan in Germany is more female, around 38.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Imodium akut.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 108,451 | 1.15× |
| Bayern | 79,264 | 1.14× |
| Baden-Württemberg | 70,928 | 1.2× |
| Niedersachsen | 48,984 | 1.17× |
| Hessen | 33,957 | 1.03× |
| Rheinland-Pfalz | 21,889 | 1.01× |
| Sachsen | 19,495 | 0.92× |
| Berlin | 18,597 | 0.96× |
| Schleswig-Holstein | 16,939 | 1.09× |
| Brandenburg | 11,316 | 0.84× |
| Hamburg | 10,276 | 1.05× |
| Thüringen | 10,233 | 0.93× |
| Sachsen-Anhalt | 9,270 | 0.83× |
| Mecklenburg-Vorpommern | 6,667 | 0.81× |
| Saarland | 4,796 | 0.9× |
| Bremen | 3,524 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Imodium akut | 19.82× | Health |
| Nurofen | 19.82× | Health |
| Neo-Angin | 19.82× | Health |
| Music | 1.79× | Business & Career |
| Sunexpress | 4.35× | Travel & Leisure |
| Dolormin | 19.82× | Health |
| Pegasus Airlines | 9.37× | Travel & Leisure |
| Prospan | 14.3× | Health |
| Lieferando.de | 2.08× | Food & Beverages |
| Commerzbank | 2.08× | Business & Career |
| Boxagrippal | 14.3× | Health |
| Europe | 1.52× | Travel & Leisure |
| Wikipedia | 1.84× | Internet & Social Media |
| Contramutan | 20.79× | Health |
| Western Union | 3× | Business & Career |
| AutoScout24 | 1.75× | Cars & Mobility |
| Esso | 3.2× | Cars & Mobility |
| Building automation | 7.32× | Business & Career |
| Turkey | 2× | Travel & Leisure |
| Chair | 2× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.87 |
| Pet Ownership | JOY | 1.56 |
| Healthy Lifestyle | BALANCE | 1.51 |
| Community Orientation | OPEN | 1.38 |
| Mindfulness | BALANCE | 1.37 |
| Tradition | CONSERVATISM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.1% |
| Taiwan | 4.9% |
| United Kingdom | 4.5% |
See Fever audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Fever have in Germany?
Fever has an estimated audience of 431,960 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fever fans?
62.0% of Fever fans are female, 38.0% are male, with an average age of 38.6 years.
Which brands do Fever fans like most?
Fever fans show strongest brand affinity for Imodium akut (19.82×), Nurofen (19.82×), and Neo-Angin (19.82×) over the country average.
Where do Fever fans live in Germany?
Fever fans in Germany are most concentrated in Nordrhein-Westfalen (reach 108,451), Bayern (reach 79,264), and Baden-Württemberg (reach 70,928). These three regions account for the largest share of the active audience.
What other brands do Fever fans also like?
Beyond Fever itself, the audience over-indexes on Nurofen (19.82×), Neo-Angin (19.82×), Music (1.79×), and Sunexpress (4.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fever. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.