Dolormin Audience in Germany
Dolormin has an estimated audience of 226,984 people in Germany. 61.1% are female, 38.9% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Vacation rental, Jotex, Satire, Tagesschau, Western Union.
The average Dolormin fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Vacation rental, Jotex, Satire, with strongest over-indexing on Vacation rental (8.46× the country average). Demographically, the Dolormin audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Healthy Lifestyle, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand
Demographics of Dolormin fans
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 41.1 |
| Estimated audience size | 226,984 |
Audience persona
The typical Dolormin fan in Germany is more female, around 41.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Vacation rental.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 52,036 | 1.05× |
| Bayern | 36,960 | 1.01× |
| Baden-Württemberg | 32,079 | 1.04× |
| Niedersachsen | 21,406 | 0.97× |
| Hessen | 20,011 | 1.16× |
| Sachsen | 12,487 | 1.12× |
| Rheinland-Pfalz | 11,751 | 1.03× |
| Berlin | 11,136 | 1.1× |
| Schleswig-Holstein | 6,610 | 0.81× |
| Brandenburg | 6,425 | 0.91× |
| Hamburg | 6,174 | 1.2× |
| Thüringen | 5,462 | 0.94× |
| Sachsen-Anhalt | 5,323 | 0.91× |
| Mecklenburg-Vorpommern | 4,199 | 0.97× |
| Saarland | 2,375 | 0.85× |
| Bremen | 1,797 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vacation rental | 8.46× | Travel & Leisure |
| Jotex | 39.48× | Shopping |
| Satire | 5.74× | Literature |
| Tagesschau | 2.31× | Movies & TV |
| Western Union | 4.4× | Business & Career |
| Marie Curie | 10.44× | Business & Career |
| German television comedy | 5.25× | Movies & TV |
| Pets | 1.66× | Pets & Animals |
| Focus | 2.99× | News |
| Allgäu | 4.44× | Travel & Leisure |
| Self care | 2.61× | Health |
| Automobiles | 1.56× | Cars & Mobility |
| Hygiene | 2.46× | Beauty & Wellness |
| Family | 1.52× | Kids & Family |
| Netto Marken-Discount | 1.62× | Shopping |
| Vacations | 2× | Travel & Leisure |
| Westdeutscher Rundfunk | 2.58× | Movies & TV |
| Storm of Love | 2.68× | Movies & TV |
| Medicine | 1.83× | Business & Career |
| Stuttgart | 2.18× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.55 |
| Tradition | CONSERVATISM | 1.27 |
| LGBTQ+ Identity | OPEN | 1.26 |
| Indulgence | JOY | 1.26 |
| Mindfulness | BALANCE | 1.22 |
| Pet Ownership | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 81.6% |
| Switzerland | 3.1% |
| Austria | 2.7% |
See Dolormin audiences in other countries
More Health audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Dolormin have in Germany?
Dolormin has an estimated audience of 226,984 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dolormin fans?
61.1% of Dolormin fans are female, 38.9% are male, with an average age of 41.1 years.
Which brands do Dolormin fans like most?
Dolormin fans show strongest brand affinity for Vacation rental (8.46×), Jotex (39.48×), and Satire (5.74×) over the country average.
Where do Dolormin fans live in Germany?
Dolormin fans in Germany are most concentrated in Nordrhein-Westfalen (reach 52,036), Bayern (reach 36,960), and Baden-Württemberg (reach 32,079). These three regions account for the largest share of the active audience.
What other brands do Dolormin fans also like?
Beyond Dolormin itself, the audience over-indexes on Jotex (39.48×), Satire (5.74×), Tagesschau (2.31×), and Western Union (4.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dolormin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.