Rascasse Audience Intelligence

Nurofen Target Market in Germany

A data profile of the people who buy, follow and care about Nurofen in Germany — modelled from more than twelve digital signal sources. Nurofen has an estimated audience of 401,634 people in Germany.

#1798among Brand in Germany#408in Health

The average Nurofen fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Fever, Tagesschau, Maria Callas, with strongest over-indexing on Fever (19.82× the country average).

Demographically, the Nurofen audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Healthy Lifestyle, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Nurofen fan in Germany is more female, around 39.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Fever.

Category: Health · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nurofen profile in Germany.

Audience size
402K
in Germany
Gender
61.5%♀
38.5% male
Age
39.9
average years
Country rank
#13979
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Nurofen

61.5% are female, 38.5% are male, average age 39.9.

Fig. 02

Gender split

61.5%
Female
38.5%
Male
Demographic split for Nurofen audience in Germany
MetricValue
Female61.5%
Male38.5%
Average age39.9
Estimated audience size401,634
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Nurofen audience in Germany
Age bracketShare%
16-1920%
20-2916%
30-3920%
40-4924%
50+20%
Fig. 04

Worldwide distribution

7.4%

of the worldwide Nurofen audience comes from Germany.

Worldwide audience distribution share by country for Nurofen
CountryShare
Italy21.7%
Australia9.2%
Germany7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nurofen audience in Germany is strongest.

Fig. 05

Top regions by affinity

Nurofen customers by region in Germany
#RegionReachAffinity×
01Hessen~40K1.20×
02Berlin~20K1.15×
03Baden-Württemberg~60K1.14×
04Hamburg~10K1.12×
05Nordrhein-Westfalen~100K1.09×
06Bayern~70K1.09×
07Rheinland-Pfalz~20K1.08×
08Saarland~5K0.99×
09Niedersachsen~40K0.96×
10Schleswig-Holstein~10K0.93×
11Bremen~3K0.92×
12Thüringen~9K0.91×
13Sachsen~20K0.90×
14Brandenburg~10K0.90×
15Sachsen-Anhalt~9K0.88×
16Mecklenburg-Vorpommern~6K0.80×
Fig. 06

Affinity by region

Affinity by region — Nurofen, Germany
0.80×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nurofen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nurofen audience
#·InterestCategoryAffinity×
01FeverHealth19.82×
02Patti SmithMusic & Radio10.94×
03Agnetha FältskogMusic & Radio10.80×
04Maria CallasMusic & Radio10.78×
05Marie CurieBusiness & Career10.74×
06KettcarMusic & Radio10.46×
07Matt BomerMovies & TV8.45×
08Lang Lang (pianist)Music & Radio8.38×
09Kate BushMusic & Radio6.00×
10Novo NordiskHealth4.62×
11Polo Ralph LaurenFashion & Accessoires4.02×
12FocusNews2.50×
13TagesschauMovies & TV2.38×
14NatureHome & Garden2.28×
15VolunteeringPolitics & Society2.28×
16MedicineBusiness & Career2.08×
17VacationsTravel & Leisure2.03×
18FamilyKids & Family1.82×
19Netto Marken-DiscountShopping1.80×
20Müller (company)Food & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nurofen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nurofen audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.51×
SpiritualityBALANCE1.51×
Need for SecurityCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nurofen audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.78×
Sports ActivityPOWER0.81×
Price SensitivityPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Nurofen's target market in Germany?

Nurofen's target market in Germany covers an estimated 401,634 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Nurofen customers?

61.5% of the Nurofen audience are female, 38.5% are male, with an average age of 39.9 years.

03

Which brands do Nurofen fans like most?

Nurofen fans show strongest brand affinity for Fever (19.82×), Tagesschau (2.38×), and Maria Callas (10.78×) over the country average.

04

Where do Nurofen fans live in Germany?

Nurofen fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Nurofen fans also like?

Beyond Nurofen itself, the audience over-indexes on Tagesschau (2.38×), Maria Callas (10.78×), Agnetha Fältskog (10.8×), and Nature (2.28×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Nurofen audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Nurofen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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