Nurofen Audience in Germany
Nurofen has an estimated audience of 422,272 people in Germany. 61.1% are female, 38.9% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Vacation rental, Jotex, Satire, Tagesschau, Western Union.
The average Nurofen fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Vacation rental, Jotex, Satire, with strongest over-indexing on Vacation rental (8.46× the country average). Demographically, the Nurofen audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Healthy Lifestyle, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand
Demographics of Nurofen fans
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 41.1 |
| Estimated audience size | 422,272 |
Audience persona
The typical Nurofen fan in Germany is more female, around 41.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Vacation rental.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 105,371 | 1.14× |
| Bayern | 76,672 | 1.13× |
| Baden-Württemberg | 65,533 | 1.14× |
| Niedersachsen | 40,836 | 1× |
| Hessen | 38,956 | 1.21× |
| Berlin | 23,232 | 1.23× |
| Rheinland-Pfalz | 22,952 | 1.08× |
| Sachsen | 18,395 | 0.89× |
| Schleswig-Holstein | 13,911 | 0.92× |
| Brandenburg | 11,741 | 0.9× |
| Hamburg | 10,531 | 1.1× |
| Sachsen-Anhalt | 9,429 | 0.86× |
| Thüringen | 9,414 | 0.87× |
| Mecklenburg-Vorpommern | 6,025 | 0.75× |
| Saarland | 4,879 | 0.94× |
| Bremen | 3,035 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vacation rental | 8.46× | Travel & Leisure |
| Jotex | 39.48× | Shopping |
| Satire | 5.74× | Literature |
| Tagesschau | 2.31× | Movies & TV |
| Western Union | 4.4× | Business & Career |
| Marie Curie | 10.44× | Business & Career |
| German television comedy | 5.25× | Movies & TV |
| Pets | 1.66× | Pets & Animals |
| Focus | 2.99× | News |
| Allgäu | 4.44× | Travel & Leisure |
| Self care | 2.61× | Health |
| Automobiles | 1.56× | Cars & Mobility |
| Hygiene | 2.46× | Beauty & Wellness |
| Family | 1.52× | Kids & Family |
| Netto Marken-Discount | 1.62× | Shopping |
| Vacations | 2× | Travel & Leisure |
| Westdeutscher Rundfunk | 2.58× | Movies & TV |
| Storm of Love | 2.68× | Movies & TV |
| Medicine | 1.83× | Business & Career |
| Stuttgart | 2.18× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.55 |
| Tradition | CONSERVATISM | 1.27 |
| LGBTQ+ Identity | OPEN | 1.26 |
| Indulgence | JOY | 1.26 |
| Mindfulness | BALANCE | 1.22 |
| Pet Ownership | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 23.0% |
| Australia | 9.3% |
| United Kingdom | 7.7% |
See Nurofen audiences in other countries
More Health audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Nurofen have in Germany?
Nurofen has an estimated audience of 422,272 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Nurofen fans?
61.1% of Nurofen fans are female, 38.9% are male, with an average age of 41.1 years.
Which brands do Nurofen fans like most?
Nurofen fans show strongest brand affinity for Vacation rental (8.46×), Jotex (39.48×), and Satire (5.74×) over the country average.
Where do Nurofen fans live in Germany?
Nurofen fans in Germany are most concentrated in Nordrhein-Westfalen (reach 105,371), Bayern (reach 76,672), and Baden-Württemberg (reach 65,533). These three regions account for the largest share of the active audience.
What other brands do Nurofen fans also like?
Beyond Nurofen itself, the audience over-indexes on Jotex (39.48×), Satire (5.74×), Tagesschau (2.31×), and Western Union (4.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nurofen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.