Rascasse Audience Intelligence

Boxagrippal Target Market in Germany

A data profile of the people who buy, follow and care about Boxagrippal in Germany — modelled from more than twelve digital signal sources. Boxagrippal has an estimated audience of 284,564 people in Germany.

#2292among Brand in Germany#518in Health

The average Boxagrippal fan in Germany is 40.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cough, Tagesschau, Agnetha Fältskog, with strongest over-indexing on Cough (70.18× the country average).

Demographically, the Boxagrippal audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Mindfulness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Boxagrippal fan in Germany is more female, around 40.8 years old, with strong Mindfulness tendencies and a notable affinity for Cough.

Category: Health · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boxagrippal profile in Germany.

Audience size
285K
in Germany
Gender
66.4%♀
33.6% male
Age
40.8
average years
Country rank
#18020
Brand in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Boxagrippal

66.4% are female, 33.6% are male, average age 40.8.

Fig. 02

Gender split

66.4%
Female
33.6%
Male
Demographic split for Boxagrippal audience in Germany
MetricValue
Female66.4%
Male33.6%
Average age40.8
Estimated audience size284,564
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Boxagrippal audience in Germany
Age bracketShare%
16-1916%
20-2917%
30-3922%
40-4924%
50+21%
Fig. 04

Worldwide distribution

68.2%

of the worldwide Boxagrippal audience comes from Germany.

Worldwide audience distribution share by country for Boxagrippal
CountryShare
Germany68.2%
Austria24.9%
China0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boxagrippal audience in Germany is strongest.

Fig. 05

Top regions by affinity

Boxagrippal customers by region in Germany
#RegionReachAffinity×
01Bayern~60K1.26×
02Saarland~4K1.23×
03Hessen~30K1.22×
04Rheinland-Pfalz~20K1.21×
05Baden-Württemberg~40K1.10×
06Nordrhein-Westfalen~70K1.09×
07Hamburg~7K1.04×
08Niedersachsen~30K0.97×
09Berlin~10K0.94×
10Sachsen-Anhalt~7K0.91×
11Thüringen~7K0.90×
12Schleswig-Holstein~9K0.89×
13Sachsen~10K0.85×
14Bremen~2K0.85×
15Brandenburg~7K0.82×
16Mecklenburg-Vorpommern~4K0.79×
Fig. 06

Affinity by region

Affinity by region — Boxagrippal, Germany
0.79×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boxagrippal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boxagrippal audience
#·InterestCategoryAffinity×
01CoughHealth70.18×
02FeverHealth14.30×
03Merck & Co.Health13.88×
04NovartisHealth13.73×
05Patti SmithMusic & Radio10.94×
06Agnetha FältskogMusic & Radio10.80×
07KettcarMusic & Radio10.46×
08Maria CallasMusic & Radio7.75×
09Marie CurieBusiness & Career7.61×
10Novo NordiskHealth6.21×
11Polo Ralph LaurenFashion & Accessoires4.02×
12Preventive healthcareHealth3.20×
13FocusNews2.69×
14TagesschauMovies & TV2.31×
15NatureHome & Garden2.17×
16Netto Marken-DiscountShopping2.12×
17MedicineBusiness & Career1.99×
18VacationsTravel & Leisure1.88×
19FamilyKids & Family1.78×
20Müller (company)Food & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boxagrippal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boxagrippal audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.63×
Need for SecurityCONSERVATISM1.61×
Healthy LifestyleBALANCE1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boxagrippal audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
Sports ActivityPOWER0.82×
DIY MentalityTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Boxagrippal's target market in Germany?

Boxagrippal's target market in Germany covers an estimated 284,564 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Boxagrippal customers?

66.4% of the Boxagrippal audience are female, 33.6% are male, with an average age of 40.8 years.

03

Which brands do Boxagrippal fans like most?

Boxagrippal fans show strongest brand affinity for Cough (70.18×), Tagesschau (2.31×), and Agnetha Fältskog (10.8×) over the country average.

04

Where do Boxagrippal fans live in Germany?

Boxagrippal fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Boxagrippal fans also like?

Beyond Boxagrippal itself, the audience over-indexes on Tagesschau (2.31×), Agnetha Fältskog (10.8×), Fever (14.3×), and Nature (2.17×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Boxagrippal audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Boxagrippal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →