Imodium akut Audience in Germany
Imodium akut has an estimated audience of 561,842 people in Germany. 61.1% are female, 38.9% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Vacation rental, Jotex, Satire, Tagesschau, Western Union.
The average Imodium akut fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Vacation rental, Jotex, Satire, with strongest over-indexing on Vacation rental (8.46× the country average). Demographically, the Imodium akut audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Healthy Lifestyle, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand
Demographics of Imodium akut fans
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 41.1 |
| Estimated audience size | 561,842 |
Audience persona
The typical Imodium akut fan in Germany is more female, around 41.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Vacation rental.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 149,487 | 1.22× |
| Bayern | 102,540 | 1.14× |
| Baden-Württemberg | 91,981 | 1.2× |
| Niedersachsen | 58,572 | 1.07× |
| Hessen | 50,683 | 1.18× |
| Rheinland-Pfalz | 33,420 | 1.19× |
| Sachsen | 24,081 | 0.87× |
| Berlin | 21,778 | 0.87× |
| Schleswig-Holstein | 18,920 | 0.94× |
| Brandenburg | 15,145 | 0.87× |
| Hamburg | 13,545 | 1.07× |
| Thüringen | 12,262 | 0.86× |
| Sachsen-Anhalt | 12,019 | 0.83× |
| Mecklenburg-Vorpommern | 8,949 | 0.83× |
| Saarland | 7,809 | 1.13× |
| Bremen | 3,563 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vacation rental | 8.46× | Travel & Leisure |
| Jotex | 39.48× | Shopping |
| Satire | 5.74× | Literature |
| Tagesschau | 2.31× | Movies & TV |
| Western Union | 4.4× | Business & Career |
| Marie Curie | 10.44× | Business & Career |
| German television comedy | 5.25× | Movies & TV |
| Pets | 1.66× | Pets & Animals |
| Focus | 2.99× | News |
| Allgäu | 4.44× | Travel & Leisure |
| Self care | 2.61× | Health |
| Automobiles | 1.56× | Cars & Mobility |
| Hygiene | 2.46× | Beauty & Wellness |
| Family | 1.52× | Kids & Family |
| Netto Marken-Discount | 1.62× | Shopping |
| Vacations | 2× | Travel & Leisure |
| Westdeutscher Rundfunk | 2.58× | Movies & TV |
| Storm of Love | 2.68× | Movies & TV |
| Medicine | 1.83× | Business & Career |
| Stuttgart | 2.18× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.55 |
| Tradition | CONSERVATISM | 1.27 |
| LGBTQ+ Identity | OPEN | 1.26 |
| Indulgence | JOY | 1.26 |
| Mindfulness | BALANCE | 1.22 |
| Pet Ownership | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 81.3% |
| Austria | 9.4% |
| Switzerland | 2.0% |
See Imodium akut audiences in other countries
More Health audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Imodium akut have in Germany?
Imodium akut has an estimated audience of 561,842 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Imodium akut fans?
61.1% of Imodium akut fans are female, 38.9% are male, with an average age of 41.1 years.
Which brands do Imodium akut fans like most?
Imodium akut fans show strongest brand affinity for Vacation rental (8.46×), Jotex (39.48×), and Satire (5.74×) over the country average.
Where do Imodium akut fans live in Germany?
Imodium akut fans in Germany are most concentrated in Nordrhein-Westfalen (reach 149,487), Bayern (reach 102,540), and Baden-Württemberg (reach 91,981). These three regions account for the largest share of the active audience.
What other brands do Imodium akut fans also like?
Beyond Imodium akut itself, the audience over-indexes on Jotex (39.48×), Satire (5.74×), Tagesschau (2.31×), and Western Union (4.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Imodium akut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.