Rascasse Audience Intelligence

Prospan Target Market in Germany

A data profile of the people who buy, follow and care about Prospan in Germany — modelled from more than twelve digital signal sources. Prospan has an estimated audience of 350,598 people in Germany.

#1969among Brand in Germany#451in Health

The average Prospan fan in Germany is 40.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cough, Tagesschau, Agnetha Fältskog, with strongest over-indexing on Cough (70.18× the country average).

Demographically, the Prospan audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Mindfulness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Prospan fan in Germany is more female, around 40.8 years old, with strong Mindfulness tendencies and a notable affinity for Cough.

Category: Health · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Prospan profile in Germany.

Audience size
351K
in Germany
Gender
66.4%♀
33.6% male
Age
40.8
average years
Country rank
#15500
Brand in Germany
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Prospan

66.4% are female, 33.6% are male, average age 40.8.

Fig. 02

Gender split

66.4%
Female
33.6%
Male
Demographic split for Prospan audience in Germany
MetricValue
Female66.4%
Male33.6%
Average age40.8
Estimated audience size350,598
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Prospan audience in Germany
Age bracketShare%
16-1916%
20-2917%
30-3922%
40-4924%
50+21%
Fig. 04

Worldwide distribution

24.1%

of the worldwide Prospan audience comes from Germany.

Worldwide audience distribution share by country for Prospan
CountryShare
Germany24.1%
Vietnam8.7%
Romania6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Prospan audience in Germany is strongest.

Fig. 05

Top regions by affinity

Prospan customers by region in Germany
#RegionReachAffinity×
01Saarland~6K1.33×
02Hessen~30K1.16×
03Rheinland-Pfalz~20K1.15×
04Nordrhein-Westfalen~80K1.09×
05Baden-Württemberg~50K1.07×
06Hamburg~8K1.06×
07Berlin~20K1.02×
08Bayern~60K1.00×
09Thüringen~9K0.97×
10Niedersachsen~30K0.95×
11Sachsen~20K0.95×
12Schleswig-Holstein~10K0.93×
13Sachsen-Anhalt~8K0.92×
14Bremen~2K0.83×
15Brandenburg~9K0.82×
16Mecklenburg-Vorpommern~5K0.79×
Fig. 06

Affinity by region

Affinity by region — Prospan, Germany
0.79×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Prospan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Prospan audience
#·InterestCategoryAffinity×
01CoughHealth70.18×
02FeverHealth14.30×
03Merck & Co.Health13.88×
04NovartisHealth13.73×
05Patti SmithMusic & Radio10.94×
06Agnetha FältskogMusic & Radio10.80×
07KettcarMusic & Radio10.46×
08Maria CallasMusic & Radio7.75×
09Marie CurieBusiness & Career7.61×
10Novo NordiskHealth6.21×
11Polo Ralph LaurenFashion & Accessoires4.02×
12Preventive healthcareHealth3.20×
13FocusNews2.69×
14TagesschauMovies & TV2.31×
15NatureHome & Garden2.17×
16Netto Marken-DiscountShopping2.12×
17MedicineBusiness & Career1.99×
18VacationsTravel & Leisure1.88×
19FamilyKids & Family1.78×
20Müller (company)Food & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Prospan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Prospan audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.63×
Need for SecurityCONSERVATISM1.61×
Healthy LifestyleBALANCE1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Prospan audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
Sports ActivityPOWER0.82×
DIY MentalityTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Prospan's target market in Germany?

Prospan's target market in Germany covers an estimated 350,598 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Prospan customers?

66.4% of the Prospan audience are female, 33.6% are male, with an average age of 40.8 years.

03

Which brands do Prospan fans like most?

Prospan fans show strongest brand affinity for Cough (70.18×), Tagesschau (2.31×), and Agnetha Fältskog (10.8×) over the country average.

04

Where do Prospan fans live in Germany?

Prospan fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Prospan fans also like?

Beyond Prospan itself, the audience over-indexes on Tagesschau (2.31×), Agnetha Fältskog (10.8×), Fever (14.3×), and Nature (2.17×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Prospan audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Prospan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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