Prospan Audience in Germany
Prospan has an estimated audience of 346,137 people in Germany. 61.4% are female, 38.6% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cough, Jotex, Western Union, Vacation rental, Tagesschau.
The average Prospan fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cough, Jotex, Western Union, with strongest over-indexing on Cough (56.18× the country average). Demographically, the Prospan audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Healthy Lifestyle, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand
Demographics of Prospan fans
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 41.1 |
| Estimated audience size | 346,137 |
Audience persona
The typical Prospan fan in Germany is more female, around 41.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Cough.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 84,758 | 1.12× |
| Bayern | 57,762 | 1.04× |
| Baden-Württemberg | 51,536 | 1.09× |
| Niedersachsen | 32,432 | 0.96× |
| Hessen | 31,335 | 1.19× |
| Rheinland-Pfalz | 19,808 | 1.14× |
| Berlin | 16,483 | 1.07× |
| Sachsen | 16,149 | 0.95× |
| Schleswig-Holstein | 11,553 | 0.93× |
| Hamburg | 8,510 | 1.09× |
| Thüringen | 8,350 | 0.95× |
| Brandenburg | 8,288 | 0.77× |
| Sachsen-Anhalt | 7,911 | 0.88× |
| Saarland | 5,584 | 1.31× |
| Mecklenburg-Vorpommern | 4,802 | 0.73× |
| Bremen | 2,314 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cough | 56.18× | Health |
| Jotex | 52.56× | Shopping |
| Western Union | 7.45× | Business & Career |
| Vacation rental | 7.71× | Travel & Leisure |
| Tagesschau | 2.06× | Movies & TV |
| Satire | 4.27× | Literature |
| Pets | 1.73× | Pets & Animals |
| Real property | 4.27× | Home & Garden |
| Focus | 3.32× | News |
| Novo Nordisk | 6.1× | Health |
| Netto Marken-Discount | 1.98× | Shopping |
| Automobiles | 1.62× | Cars & Mobility |
| Family | 1.51× | Kids & Family |
| Hygiene | 2.44× | Beauty & Wellness |
| Self care | 2.56× | Health |
| Saturn (store) | 2.48× | Shopping |
| German television comedy | 3.99× | Movies & TV |
| Westdeutscher Rundfunk | 2.59× | Movies & TV |
| Merck & Co. | 12.63× | Health |
| Vacations | 1.92× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.6 |
| Mindfulness | BALANCE | 1.35 |
| LGBTQ+ Identity | OPEN | 1.31 |
| Pet Ownership | JOY | 1.25 |
| Family Orientation | CONSERVATISM | 1.25 |
| Indulgence | JOY | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 24.8% |
| Vietnam | 9.1% |
| Romania | 6.1% |
See Prospan audiences in other countries
More Health audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Prospan have in Germany?
Prospan has an estimated audience of 346,137 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Prospan fans?
61.4% of Prospan fans are female, 38.6% are male, with an average age of 41.1 years.
Which brands do Prospan fans like most?
Prospan fans show strongest brand affinity for Cough (56.18×), Jotex (52.56×), and Western Union (7.45×) over the country average.
Where do Prospan fans live in Germany?
Prospan fans in Germany are most concentrated in Nordrhein-Westfalen (reach 84,758), Bayern (reach 57,762), and Baden-Württemberg (reach 51,536). These three regions account for the largest share of the active audience.
What other brands do Prospan fans also like?
Beyond Prospan itself, the audience over-indexes on Jotex (52.56×), Western Union (7.45×), Vacation rental (7.71×), and Tagesschau (2.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Prospan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.