A data profile of the people who buy, follow and care about Discovery Kids in United States — modelled from more than twelve digital signal sources. Discovery Kids has an estimated audience of 519,072 people in United States.
Discovery Kids has an estimated audience of 519,072 people in United States. 61.4% are female, 38.6% are male, average age 43.2. Top brand affinities: Group buying, Max Mara, Essay, Shopkins, DuckTales.
Top brand affinities include Group buying, Max Mara, Essay, with strongest over-indexing on Group buying (353.55× the country average).
Demographically, the Discovery Kids audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Patriotism, Spirituality.
The typical Discovery Kids fan in United States is more female, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for Group buying.
The key figures that characterise the Discovery Kids profile in United States.
61.4% are female, 38.6% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 43.2 |
| Estimated audience size | 519,072 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Discovery Kids audience comes from United States.
| Country | Share |
|---|---|
| United States | 44.4% |
| Brazil | 19.2% |
| Peru | 10.0% |
The strongest cross-interests of the Discovery Kids audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Group buying | Shopping | 353.55× | ||
| 02 | Max Mara | Fashion & Accessoires | 138.68× | ||
| 03 | DuckTales | Movies & TV | 74.49× | ||
| 04 | Shopkins | Kids & Family | 64.00× | ||
| 05 | Baby Alive | Kids & Family | 36.50× | ||
| 06 | Essay | Literature | 32.00× | ||
| 07 | Trench coat | Fashion & Accessoires | 20.00× | ||
| 08 | Picture book | Literature | 16.39× | ||
| 09 | Caillou | Movies & TV | 11.54× | ||
| 10 | Sesame Street | Kids & Family | 11.25× | ||
| 11 | Ming-Na Wen | Movies & TV | 10.06× | ||
| 12 | PBS Kids | Movies & TV | 9.80× | ||
| 13 | Boy band | Music & Radio | 9.22× | ||
| 14 | Diary | Kids & Family | 7.26× | ||
| 15 | Plastic arts | Arts & Culture | 6.56× | ||
| 16 | Lego | Kids & Family | 4.24× | ||
| 17 | Non-alcoholic beverage | Food & Beverages | 4.09× | ||
| 18 | 7-Eleven | Shopping | 3.79× | ||
| 19 | Manga | Literature | 3.42× | ||
| 20 | Dogs | Pets & Animals | 2.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.57× | |
| Spirituality | BALANCE | 1.83× | |
| Indulgence | JOY | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.88× | |
| Quality Awareness | PREMIUM | 0.92× | |
| Risk Appetite | THRILL | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Discovery Kids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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