Discovery Kids Audience in United States
Discovery Kids has an estimated audience of 519,072 people in United States. 61.4% are female, 38.6% are male, average age 43.2. Top brand affinities: Group buying, Max Mara, Shopkins, DuckTales, Baby Alive.
Top brand affinities include Group buying, Max Mara, Shopkins, with strongest over-indexing on Group buying (191.67× the country average). Demographically, the Discovery Kids audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Family Orientation, Extroversion.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Discovery Kids fans
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 43.2 |
| Estimated audience size | 519,072 |
Audience persona
The typical Discovery Kids fan in United States is more female, around 43.2 years old, with strong Family Orientation tendencies and a notable affinity for Group buying.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Group buying | 191.67× | Shopping |
| Max Mara | 51.16× | Fashion & Accessoires |
| Shopkins | 58.87× | Kids & Family |
| DuckTales | 59.77× | Movies & TV |
| Baby Alive | 68.69× | Kids & Family |
| PBS Kids | 11.19× | Movies & TV |
| Caillou | 16.29× | Movies & TV |
| Ming-Na Wen | 20× | Movies & TV |
| Sesame Street | 8.61× | Kids & Family |
| Zootopia | 6.75× | Movies & TV |
| Trench coat | 20× | Fashion & Accessoires |
| PSV Eindhoven | 20× | Sports |
| Cartoon Network | 9.71× | Movies & TV |
| Scooby-Doo | 2.76× | Movies & TV |
| Jean Paul Gaultier | 8.6× | Fashion & Accessoires |
| United States Postal Service | 1.99× | Business & Career |
| Target Corporation | 1.67× | Shopping |
| Rainbow Loom | 26.6× | Kids & Family |
| MSN | 1.81× | News |
| Felicity Jones | 9.74× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.7 |
| Extroversion | THRILL | 1.54 |
| Patriotism | CONSERVATISM | 1.49 |
| Community Orientation | OPEN | 1.34 |
| Indulgence | JOY | 1.3 |
| Sustainability | BALANCE | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.1% |
| Brazil | 20.4% |
| Peru | 10.6% |
See Discovery Kids audiences in other countries
More Movies & TV audiences in United States
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- Harry Potter (76,449,631)
- Peacemaker (68,050,277)
How to read this data
Audience size is the estimated number of people in United States who actively search for Discovery Kids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.