Discovery Kids Audience in United States
Discovery Kids has an estimated audience of 519,072 people in United States. 61.4% are female, 38.6% are male, average age 43.2. Top brand affinities: Gazeta "Epoka e re", Prishtinë, Jock Stein, Recep Tayyip Erdoğan University, The End of Poverty, Grey Eagle, Minnesota.
Top brand affinities include Gazeta "Epoka e re", Prishtinë, Jock Stein, Recep Tayyip Erdoğan University, with strongest over-indexing on Gazeta "Epoka e re", Prishtinë (191.67× the country average). Demographically, the Discovery Kids audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Family Orientation, Extroversion.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Discovery Kids fans
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 43.2 |
| Estimated audience size | 519,072 |
Audience persona
The typical Discovery Kids fan in United States is more female, around 43.2 years old, with strong Family Orientation tendencies and a notable affinity for Gazeta "Epoka e re", Prishtinë.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gazeta "Epoka e re", Prishtinë | 191.67× | News |
| Jock Stein | 68.69× | Sports |
| Recep Tayyip Erdoğan University | 56.15× | Business & Career |
| The End of Poverty | 51.16× | Literature |
| Grey Eagle, Minnesota | 20.0× | Travel & Leisure |
| Bundarra, New South Wales | 20.0× | Travel & Leisure |
| Eagle Bridge, New York | 13.59× | Travel & Leisure |
| Clayfield, Queensland | 13.16× | Travel & Leisure |
| Taichi Ishikari | 12.59× | Sports |
| Raj Koothrappali | 11.19× | Movies & TV |
| Telenor Hungary | 9.74× | Technology & Electronics |
| Discount Embroidery Blanks | 8.61× | Home & Garden |
| Utah Democratic Party | 8.57× | Politics & Society |
| Elsword | 8.41× | Games |
| Faakhir Mehmood | 7.79× | Music & Radio |
| Emirdağ | 7.68× | Travel & Leisure |
| Mahjong Inn | 7.05× | Games |
| Kissaluvs Cloth Diapers | 6.52× | Kids & Family |
| Lanchester, County Durham | 6.45× | Travel & Leisure |
| Mariusz Wlazły | 6.19× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.7 |
| Extroversion | THRILL | 1.54 |
| Patriotism | CONSERVATISM | 1.49 |
| Community Orientation | OPEN | 1.34 |
| Indulgence | JOY | 1.3 |
| Sustainability | BALANCE | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.1% |
| Brazil | 20.4% |
| Peru | 10.6% |
See Discovery Kids audiences in other countries
More Movies & TV audiences in United States
- Superman (134,978,918)
- Euphoria (131,605,431)
- Friends (88,648,863)
- Harry Potter (76,449,631)
- Peacemaker (68,050,277)
How to read this data
Audience size is the estimated number of people in United States who actively search for Discovery Kids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.