Rascasse Audience Intelligence

RuPaul's Drag Race (season 8) Audience in United States

A data profile of the people who buy, follow and care about RuPaul's Drag Race (season 8) in United States — modelled from more than twelve digital signal sources. RuPaul's Drag Race (season 8) has an estimated audience of 1,160,412 people in United States.

#1570among Movie / TV Show / Series in United States#3762in Movies & TV

The average RuPaul's Drag Race (season 8) fan in United States is 34.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Gender studies, International education, Boxer shorts, with strongest over-indexing on Gender studies (48.22× the country average).

Demographically, the RuPaul's Drag Race (season 8) audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Community Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical RuPaul's Drag Race (season 8) fan in United States is more female, around 34.0 years old, with strong Community Orientation tendencies and a notable affinity for Gender studies.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the RuPaul's Drag Race (season 8) profile in United States.

Audience size
1.2M
in United States
Gender
57.4%♀
42.6% male
Age
34.0
average years
Country rank
#21363
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of RuPaul's Drag Race (season 8) viewers

57.4% are female, 42.6% are male, average age 34.0.

Fig. 02

Gender split

57.4%
Female
42.6%
Male
Demographic split for RuPaul's Drag Race (season 8) audience in United States
MetricValue
Female57.4%
Male42.6%
Average age34.0
Estimated audience size1,160,412
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the RuPaul's Drag Race (season 8) audience in United States
Age bracketShare%
16-1935%
20-2922%
30-3915%
40-4915%
50+13%
Fig. 04

Worldwide distribution

56.3%

of the worldwide RuPaul's Drag Race (season 8) audience comes from United States.

Worldwide audience distribution share by country for RuPaul's Drag Race (season 8)
CountryShare
United States56.3%
United Kingdom8.7%
Brazil7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the RuPaul's Drag Race (season 8) audience in United States is strongest.

Fig. 05

Top regions by affinity

RuPaul's Drag Race (season 8) fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~20K1.39×
02Washington, District of Columbia~4K1.24×
03Nevada~10K1.22×
04Massachusetts~30K1.20×
05Washington~30K1.17×
06Kentucky~20K1.12×
07California~100K1.11×
08New York~70K1.10×
09Colorado~20K1.10×
10Illinois~40K1.09×
11Rhode Island~4K1.09×
12Pennsylvania~40K1.08×
13Ohio~40K1.08×
14Maine~5K1.06×
15Vermont~2K1.05×
16Missouri~20K1.04×
17Maryland~20K1.03×
18Oklahoma~10K1.03×
19Connecticut~10K1.03×
20Tennessee~20K1.02×
21New Hampshire~5K1.02×
22Indiana~20K1.01×
23Nebraska~6K1.00×
24Georgia~40K0.99×
25Wisconsin~20K0.99×
26Minnesota~20K0.99×
27Louisiana~20K0.99×
28Kansas~9K0.99×
29Delaware~3K0.99×
30North Carolina~40K0.98×
31Michigan~30K0.98×
32New Mexico~6K0.98×
33West Virginia~5K0.98×
34Texas~100K0.97×
35Virginia~30K0.96×
36Utah~10K0.96×
37Iowa~9K0.95×
38Alabama~20K0.94×
39Hawaii~5K0.94×
40Arizona~20K0.93×
41Arkansas~9K0.93×
42South Carolina~20K0.92×
43Florida~70K0.90×
44Alaska~2K0.90×
45New Jersey~30K0.88×
46Montana~3K0.88×
47North Dakota~2K0.85×
48Idaho~5K0.84×
49South Dakota~2K0.83×
50Mississippi~8K0.82×
Fig. 06

Affinity by region

Affinity by region — RuPaul's Drag Race (season 8), United States
0.82×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the RuPaul's Drag Race (season 8) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for RuPaul's Drag Race (season 8) audience
#·InterestCategoryAffinity×
01Boxer shortsFashion & Accessoires48.38×
02Gender studiesPolitics & Society48.22×
03International educationBusiness & Career27.02×
04Cultural tourismTravel & Leisure20.00×
05Mamma Mia!Movies & TV15.69×
06Air FranceTravel & Leisure13.07×
07Cyndi LauperMusic & Radio12.44×
08GenderqueerPolitics & Society8.47×
09Boy GeorgeMusic & Radio7.98×
10Dungeons & DragonsGames6.95×
11Disneyland ParisTravel & Leisure6.64×
12Goth subcultureFashion & Accessoires6.58×
13Anne HathawayMovies & TV6.46×
14Gay pridePolitics & Society6.25×
15Graphic novelLiterature6.15×
16BritpopMusic & Radio5.44×
17Britney SpearsMusic & Radio4.40×
18Broadway theatreTravel & Leisure4.38×
19Millie Bobby BrownMovies & TV3.84×
20RadioTechnology & Electronics2.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the RuPaul's Drag Race (season 8) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by RuPaul's Drag Race (season 8) audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.67×
Pet OwnershipJOY1.88×
MindfulnessBALANCE1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by RuPaul's Drag Race (season 8) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.64×
Quality AwarenessPREMIUM0.77×
Family OrientationCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does RuPaul's Drag Race (season 8) have in United States?

RuPaul's Drag Race (season 8) has an estimated audience of 1,160,412 people in United States, concentrated in California and Texas.

02

What is the gender split and age of RuPaul's Drag Race (season 8) viewers?

57.4% of RuPaul's Drag Race (season 8) fans are female, 42.6% are male, with an average age of 34.0 years.

03

Which brands do RuPaul's Drag Race (season 8) fans like most?

RuPaul's Drag Race (season 8) fans show strongest brand affinity for Gender studies (48.22×), International education (27.02×), and Boxer shorts (48.38×) over the country average.

04

Where do RuPaul's Drag Race (season 8) fans live in United States?

RuPaul's Drag Race (season 8) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do RuPaul's Drag Race (season 8) fans also like?

Beyond RuPaul's Drag Race (season 8) itself, the audience over-indexes on International education (27.02×), Boxer shorts (48.38×), Mamma Mia! (15.69×), and Anne Hathaway (6.46×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for RuPaul's Drag Race (season 8). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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