RuPaul's Drag Race (season 8) Audience in United States

RuPaul's Drag Race (season 8) logo

RuPaul's Drag Race (season 8) has an estimated audience of 1,207,245 people in United States. 57.4% are female, 42.6% are male, average age 34.0. Top regions: California, Texas, New York. Top brand affinities: JDSU, Natural rubber, Noodle (Gorillaz), Isometric exercise, Grinch.

The average RuPaul's Drag Race (season 8) fan in United States is 34.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include JDSU, Natural rubber, Noodle (Gorillaz), with strongest over-indexing on JDSU (22.82× the country average). Demographically, the RuPaul's Drag Race (season 8) audience skews more female with an average age of 34.0, and over-indexes on personality traits such as LGBTQ+ Identity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of RuPaul's Drag Race (season 8) fans

Demographic split for RuPaul's Drag Race (season 8) audience in United States
MetricValue
Female57.4%
Male42.6%
Average age34.0
Estimated audience size1,207,245

Audience persona

The typical RuPaul's Drag Race (season 8) fan in United States is more female, around 34.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for JDSU.

Top regions in United States

Top regions ranked by reach for RuPaul's Drag Race (season 8) in United States
RegionReachAffinity
California149,4961.13×
Texas104,8601.01×
New York80,9841.2×
Florida71,9030.88×
Illinois46,9351.17×
Pennsylvania43,9191.08×
Ohio39,8131.07×
Georgia38,3251.03×
North Carolina36,7891.01×
Michigan31,8901.01×
New Jersey28,2470.92×
Washington27,9061.15×
Virginia27,4320.93×
Massachusetts26,9741.13×
Arizona23,8130.97×
Tennessee23,6260.98×
Colorado21,7221.14×
Indiana21,6390.98×
Maryland21,2591.02×
Missouri20,7641.07×
Oregon19,4621.41×
Kentucky17,5301.16×
South Carolina16,9010.93×
Wisconsin16,8840.93×
Minnesota16,6420.96×
Louisiana16,4001.05×
Alabama15,5660.92×
Nevada15,0051.29×
Oklahoma13,5331.01×
Connecticut12,4991.03×
Utah10,4520.97×
Kansas10,0321.05×
Arkansas9,8090.99×
Iowa9,3140.94×
Mississippi8,0850.81×
New Mexico6,4131.06×
West Virginia5,5140.98×
Nebraska5,1730.85×
Washington, District of Columbia5,0031.38×
Maine4,6421.07×
Idaho4,5950.76×
Hawaii4,5370.87×
Rhode Island4,4731.16×
New Hampshire4,2380.89×
Delaware2,9740.89×
Montana2,6220.78×
Vermont2,1901.03×
South Dakota1,8390.66×
North Dakota1,7800.72×
Alaska1,7670.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for RuPaul's Drag Race (season 8) audience
BrandAffinityCategory
JDSU22.82×Business & Career
Natural rubber9.89×Cars & Mobility
Noodle (Gorillaz)11.66×Music & Radio
Isometric exercise19.74×Sports
Grinch8.91×Movies & TV
NBC10 Philadelphia18.11×Movies & TV
Goop10.73×Internet & Social Media
Springfield, Illinois19.01×Travel & Leisure
Product design3.27×Business & Career
UK garage9×Music & Radio
Vocal harmony6.89×Music & Radio
Stamp collecting6.55×Home & Garden
Combat sport2.17×Sports
Wok8.67×Food & Beverages
Dog breed1.53×Pets & Animals
Governor of Michigan8.89×Politics & Society
Cam Ward4.48×Sports
Hibachi8.83×Food & Beverages
Historic site4.48×Arts & Culture
Harlow12.24×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by RuPaul's Drag Race (season 8) audience
TraitClusterScore
LGBTQ+ IdentityOPEN8.21
Healthy LifestyleBALANCE2.57
Community OrientationOPEN1.97
Pet OwnershipJOY1.85
TraditionCONSERVATISM1.51
Risk AppetiteTHRILL1.4

Worldwide distribution

Worldwide audience distribution share by country for RuPaul's Drag Race (season 8)
CountryShare
United States56.8%
United Kingdom8.6%
Brazil7.2%

See RuPaul's Drag Race (season 8) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does RuPaul's Drag Race (season 8) have in United States?

RuPaul's Drag Race (season 8) has an estimated audience of 1,207,245 people in United States, concentrated in California and Texas.

What is the gender split and age of RuPaul's Drag Race (season 8) fans?

57.4% of RuPaul's Drag Race (season 8) fans are female, 42.6% are male, with an average age of 34.0 years.

Which brands do RuPaul's Drag Race (season 8) fans like most?

RuPaul's Drag Race (season 8) fans show strongest brand affinity for JDSU (22.82×), Natural rubber (9.89×), and Noodle (Gorillaz) (11.66×) over the country average.

Where do RuPaul's Drag Race (season 8) fans live in United States?

RuPaul's Drag Race (season 8) fans in United States are most concentrated in California (reach 149,496), Texas (reach 104,860), and New York (reach 80,984). These three regions account for the largest share of the active audience.

What other brands do RuPaul's Drag Race (season 8) fans also like?

Beyond RuPaul's Drag Race (season 8) itself, the audience over-indexes on Natural rubber (9.89×), Noodle (Gorillaz) (11.66×), Isometric exercise (19.74×), and Grinch (8.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for RuPaul's Drag Race (season 8). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.