Rascasse Audience Intelligence

Bridgerton Viewer Demographics in United States

Bridgerton has an estimated audience of 7.8M people in United States.

#1among Romance in United States
#102among movies & series in United States#378in Movies & TV

The average Bridgerton fan in United States is 36.8 years old, more female, and lives primarily in California.

By number of fans, Bridgerton ranks #1 among the 164 objects in Romance in United States — 12.9× the group median.

Its fans are 3.5 years younger than the group average of 40.3.

Women make up 71.1% of the fan base, 5.7 percentage points more than the group average.

Compared with the other 163 objects in Romance, Bridgerton fans stand out for their interest in Downton Abbey, 24 (TV series) and House of Cards (U.S. TV series).

Interest is seasonal: March, May and June account for 43% of the year's searches, September is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Downton Abbey, 24 (TV series), House of Cards (U.S. TV series), with strongest over-indexing on Downton Abbey (26.04× the country average).

Demographically, the Bridgerton audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Community Orientation, Tradition.

The typical Bridgerton fan in United States is more female, around 36.8 years old, with strong Community Orientation tendencies and a notable affinity for Downton Abbey.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
7.8M
in United States
Gender
71.1%♀
28.9% male
Age
36.8
average years
Country rank
#4489
among all objects in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Bridgerton viewers

71.1% are female, 28.9% are male, average age 36.8.

Fig. 02

Gender split

71.1%
Female
28.9%
Male
Demographic split for Bridgerton audience in United States
MetricValue
Female71.1%
Male28.9%
Average age36.8
Estimated audience size7.8M
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Bridgerton audience in United States
Age bracketShare%
16-2431%
25-3419%
35-4417%
45-5415%
55+18%
Fig. 04

Worldwide distribution

18.7%

of the worldwide Bridgerton audience comes from United States.

Worldwide audience distribution share by country for Bridgerton
CountryShare
United States18.7%
Brazil12.6%
Germany8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Bridgerton fans by region: top regions in United States
#RegionReachAffinity×
01Maine~60K2.01×
02Louisiana~100K1.09×
03Washington~200K1.08×
04Texas~600K1.07×
05Missouri~200K1.07×
06Oklahoma~100K1.07×
07California~1M1.05×
08Florida~500K1.05×
09Maryland~200K1.05×
10Kentucky~100K1.05×
11Oregon~100K1.05×
12Massachusetts~200K1.04×
13Utah~80K1.04×
14Kansas~70K1.04×
15New Hampshire~30K1.04×
16Georgia~300K1.03×
17North Carolina~300K1.03×
18Virginia~200K1.02×
19Pennsylvania~300K1.01×
20Indiana~200K1.01×
21South Carolina~100K1.01×
22Alabama~100K1.01×
23Arkansas~70K1.01×
24Ohio~300K1.00×
25New Jersey~200K1.00×
26Tennessee~200K1.00×
27Connecticut~80K1.00×
28Illinois~300K0.99×
29Arizona~200K0.99×
30Michigan~200K0.98×
31Idaho~40K0.98×
32Rhode Island~20K0.98×
33Iowa~70K0.97×
34Delaware~20K0.97×
35New York~500K0.96×
36Minnesota~100K0.96×
37Wisconsin~100K0.95×
38Mississippi~70K0.95×
39Washington, District of Columbia~20K0.95×
40West Virginia~40K0.94×
41Alaska~20K0.94×
42Nevada~70K0.93×
43New Mexico~50K0.93×
44Nebraska~40K0.93×
45Colorado~100K0.92×
46Vermont~10K0.91×
47Hawaii~30K0.90×
48Montana~20K0.87×
49North Dakota~20K0.84×
50South Dakota~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Bridgerton, United States
0.80×1.00×2.01×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Bridgerton audience vs. the country average
#·InterestCategoryAffinity×
01Downton AbbeyMovies & TV26.04×
0224 (TV series)Movies & TV10.15×
03House of Cards (U.S. TV series)Movies & TV8.74×
04Young-adult fictionLiterature7.48×
05Buckingham PalaceTravel & Leisure7.24×
06Desperate HousewivesMovies & TV7.17×
07Westworld (TV series)Movies & TV7.06×
08Black Mirror (TV series)Movies & TV5.44×
09BestsellerLiterature4.67×
10Psychological thrillerLiterature4.06×
11E-book readersTechnology & Electronics4.04×
12Sex and the CityMovies & TV3.25×
13Robert RedfordMovies & TV3.21×
14Crime fictionLiterature2.91×
15Trader Joe'sShopping2.05×
16IKEAHome & Garden1.90×
17Fiction booksLiterature1.66×
18HollywoodTravel & Leisure1.60×
19Nonprofit organizationPolitics & Society1.55×
20NetflixMovies & TV1.55×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Bridgerton audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Bridgerton audience vs. the country average · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.55×
TraditionCONSERVATISM1.38×
SustainabilityBALANCE1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Bridgerton audience vs. the country average · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.85×
Pet OwnershipJOY0.94×
Need for SecurityCONSERVATISM0.97×
0×1.00× baseline2×
Appendix

Explore more audiences

See Bridgerton audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Bridgerton over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/bridgerton-10003164” · Methodology