LGBT history Audience in Germany
LGBT history has an estimated audience of 450,490 people in Germany. 61.3% are female, 38.7% are male, average age 29.1. Top regions: Thüringen, Rheinland-Pfalz, Brandenburg. Top brand affinities: Jotex, Love Actually, Gay pride, Small Business Administration, Same-sex marriage.
The average LGBT history fan in Germany is 29.1 years old, more female, and lives primarily in Thüringen. The audience is concentrated in Thüringen, Rheinland-Pfalz, Brandenburg. Top brand affinities include Jotex, Love Actually, Gay pride, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the LGBT history audience skews more female with an average age of 29.1, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of LGBT history fans
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 29.1 |
| Estimated audience size | 450,490 |
Audience persona
The typical LGBT history fan in Germany is more female, around 29.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Thüringen | 26,119 | 2.28× |
| Rheinland-Pfalz | 23,298 | 1.03× |
| Brandenburg | 21,943 | 1.57× |
| Baden-Württemberg | 21,858 | 0.36× |
| Bayern | 21,146 | 0.29× |
| Niedersachsen | 20,754 | 0.47× |
| Mecklenburg-Vorpommern | 19,831 | 2.31× |
| Nordrhein-Westfalen | 19,636 | 0.2× |
| Schleswig-Holstein | 19,400 | 1.2× |
| Sachsen | 19,146 | 0.87× |
| Hessen | 15,556 | 0.45× |
| Berlin | 14,547 | 0.72× |
| Hamburg | 12,766 | 1.25× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Love Actually | 16.16× | Movies & TV |
| Gay pride | 13.82× | Politics & Society |
| Small Business Administration | 16.54× | Business & Career |
| Same-sex marriage | 23.12× | Kids & Family |
| Livemusic | 5.2× | Music & Radio |
| Andy Samberg | 20× | Movies & TV |
| Scotland national football team | 19.3× | Sports |
| Sustainable consumption | 11.79× | Food & Beverages |
| Transgenderism | 12.17× | Politics & Society |
| Moodle | 7.43× | Technology & Electronics |
| Harry Potter | 2.21× | Movies & TV |
| Croatia national football team | 13.81× | Sports |
| Telegram | 4.88× | Internet & Social Media |
| Ryanair | 3.05× | Travel & Leisure |
| Arnold Schwarzenegger | 7.4× | Movies & TV |
| Open water swimming | 18.15× | Sports |
| Batman | 2.79× | Movies & TV |
| Home Alone | 15.72× | Movies & TV |
| Art exhibition | 4× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 5.9 |
| Sustainability | BALANCE | 1.88 |
| Pet Ownership | JOY | 1.59 |
| Travelling | THRILL | 1.57 |
| Sports Activity | POWER | 1.56 |
| Mindfulness | BALANCE | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.9% |
| Italy | 7.2% |
| Germany | 6.0% |
See LGBT history audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does LGBT history have in Germany?
LGBT history has an estimated audience of 450,490 people in Germany, concentrated in Thüringen and Rheinland-Pfalz.
What is the gender split and age of LGBT history fans?
61.3% of LGBT history fans are female, 38.7% are male, with an average age of 29.1 years.
Which brands do LGBT history fans like most?
LGBT history fans show strongest brand affinity for Jotex (78.71×), Love Actually (16.16×), and Gay pride (13.82×) over the country average.
Where do LGBT history fans live in Germany?
LGBT history fans in Germany are most concentrated in Thüringen (reach 26,119), Rheinland-Pfalz (reach 23,298), and Brandenburg (reach 21,943). These three regions account for the largest share of the active audience.
What other brands do LGBT history fans also like?
Beyond LGBT history itself, the audience over-indexes on Love Actually (16.16×), Gay pride (13.82×), Small Business Administration (16.54×), and Same-sex marriage (23.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for LGBT history. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.