Rascasse Audience Intelligence

LGBT history Audience in Germany

A data profile of the people who buy, follow and care about LGBT history in Germany — modelled from more than twelve digital signal sources. LGBT history has an estimated audience of 450,490 people in Germany.

#4930among Topic in Germany#616in Politics & Society

The average LGBT history fan in Germany is 29.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Telegram, Same-sex marriage, Ramadan (calendar month), with strongest over-indexing on Telegram (19.35× the country average).

Demographically, the LGBT history audience skews more female with an average age of 29.1, and over-indexes on personality traits such as Social Media Usage, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical LGBT history fan in Germany is more female, around 29.1 years old, with strong Social Media Usage tendencies and a notable affinity for Telegram.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the LGBT history profile in Germany.

Audience size
450K
in Germany
Gender
61.3%♀
38.7% male
Age
29.1
average years
Country rank
#12747
Topic in Germany
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of LGBT history fans

61.3% are female, 38.7% are male, average age 29.1.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for LGBT history audience in Germany
MetricValue
Female61.3%
Male38.7%
Average age29.1
Estimated audience size450,490
Fig. 03

Age distribution

Ø 29.1
average years
Age distribution of the LGBT history audience in Germany
Age bracketShare%
16-1949%
20-2923%
30-3913%
40-4910%
50+5%
Fig. 04

Worldwide distribution

6.0%

of the worldwide LGBT history audience comes from Germany.

Worldwide audience distribution share by country for LGBT history
CountryShare
United States37.9%
Italy7.2%
Germany6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the LGBT history audience in Germany is strongest.

Fig. 05

Top regions by affinity

LGBT history fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~10K1.24×
02Mecklenburg-Vorpommern~10K1.23×
03Brandenburg~20K1.10×
04Schleswig-Holstein~20K1.04×
05Hamburg~10K1.04×
06Rheinland-Pfalz~20K1.00×
07Sachsen~20K0.98×
08Berlin~20K0.94×
09Niedersachsen~40K0.91×
10Hessen~30K0.90×
11Baden-Württemberg~50K0.88×
12Bayern~60K0.87×
13Nordrhein-Westfalen~80K0.86×
Fig. 06

Affinity by region

Affinity by region — LGBT history, Germany
0.86×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the LGBT history audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for LGBT history audience
#·InterestCategoryAffinity×
01Same-sex marriageKids & Family41.55×
02Climate engineeringBusiness & Career32.93×
03Tibetan BuddhismPolitics & Society30.14×
04Scotland national football teamSports29.89×
05Ramadan (calendar month)Politics & Society29.32×
06World Economic ForumPolitics & Society28.79×
07Sustainable businessBusiness & Career25.65×
08TransgenderismPolitics & Society23.13×
09Ukraine national football teamSports21.78×
10Love ActuallyMovies & TV20.00×
11Earth DayPolitics & Society20.00×
12Andy SambergMovies & TV20.00×
13Wales national football teamSports20.00×
14TelegramInternet & Social Media19.35×
15TrelloInternet & Social Media17.17×
16Small Business AdministrationBusiness & Career15.66×
17Gay pridePolitics & Society14.87×
18Sustainable consumptionFood & Beverages14.12×
19New Year's EveHome & Garden13.63×
20FundraisingBusiness & Career8.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the LGBT history audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by LGBT history audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY2.32×
Convenience OrientationPREMIUM2.25×
Community OrientationOPEN2.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by LGBT history audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.92×
Family OrientationCONSERVATISM1.01×
Healthy LifestyleBALANCE1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does LGBT history have in Germany?

LGBT history has an estimated audience of 450,490 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of LGBT history fans?

61.3% of LGBT history fans are female, 38.7% are male, with an average age of 29.1 years.

03

Which brands do LGBT history fans like most?

LGBT history fans show strongest brand affinity for Telegram (19.35×), Same-sex marriage (41.55×), and Ramadan (calendar month) (29.32×) over the country average.

04

Where do LGBT history fans live in Germany?

LGBT history fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do LGBT history fans also like?

Beyond LGBT history itself, the audience over-indexes on Same-sex marriage (41.55×), Ramadan (calendar month) (29.32×), Love Actually (20×), and Transgenderism (23.13×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See LGBT history audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for LGBT history. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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