Rascasse Audience Intelligence

Homosexuality Audience in Germany

A data profile of the people who buy, follow and care about Homosexuality in Germany — modelled from more than twelve digital signal sources. Homosexuality has an estimated audience of 583,687 people in Germany.

#4299among Topic in Germany#491in Politics & Society

The average Homosexuality fan in Germany is 32.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Gay bar, LGBT community, Gay-friendly, with strongest over-indexing on Gay bar (36.1× the country average).

Demographically, the Homosexuality audience skews balanced with an average age of 32.8, and over-indexes on personality traits such as Spirituality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Homosexuality fan in Germany is balanced, around 32.8 years old, with strong Spirituality tendencies and a notable affinity for Gay bar.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Homosexuality profile in Germany.

Audience size
584K
in Germany
Gender
53.8%♀
46.2% male
Age
32.8
average years
Country rank
#10349
Topic in Germany
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Homosexuality fans

53.8% are female, 46.2% are male, average age 32.8.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for Homosexuality audience in Germany
MetricValue
Female53.8%
Male46.2%
Average age32.8
Estimated audience size583,687
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Homosexuality audience in Germany
Age bracketShare%
16-1937%
20-2922%
30-3917%
40-4916%
50+9%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Homosexuality audience comes from Germany.

Worldwide audience distribution share by country for Homosexuality
CountryShare
United States26.4%
Italy4.9%
Brazil3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Homosexuality audience in Germany is strongest.

Fig. 05

Top regions by affinity

Homosexuality fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~7K1.49×
02Hessen~60K1.27×
03Sachsen~30K1.06×
04Sachsen-Anhalt~20K1.03×
05Thüringen~20K1.03×
06Niedersachsen~60K1.01×
07Berlin~30K1.00×
08Rheinland-Pfalz~30K0.96×
09Nordrhein-Westfalen~100K0.95×
10Schleswig-Holstein~20K0.93×
11Mecklenburg-Vorpommern~10K0.93×
12Saarland~7K0.93×
13Brandenburg~20K0.92×
14Baden-Württemberg~70K0.91×
15Bayern~80K0.90×
16Hamburg~10K0.89×
Fig. 06

Affinity by region

Affinity by region — Homosexuality, Germany
0.89×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Homosexuality audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Homosexuality audience
#·InterestCategoryAffinity×
01Gay barPolitics & Society36.10×
02Gay villageTravel & Leisure29.70×
03Gay-friendlyPolitics & Society12.66×
04Christopher Street DayPolitics & Society10.21×
05LGBT social movementsPolitics & Society8.15×
06LGBT rights by country or territoryPolitics & Society7.25×
07Gay pridePolitics & Society7.18×
08LGBT communityPolitics & Society6.51×
09LGBT culturePolitics & Society6.02×
10TransgenderismPolitics & Society5.38×
11PetitionPolitics & Society4.67×
12Gay LovePolitics & Society4.57×
13Tichys EinblickPolitics & Society3.04×
14Junge FreiheitNews2.62×
15Black Friday (shopping)Shopping2.36×
16FocusNews2.05×
17Der TagesspiegelNews2.02×
18TagesschauMovies & TV1.96×
19RedditInternet & Social Media1.73×
20CommerzbankBusiness & Career1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Homosexuality audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Homosexuality audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.94×
Need for SecurityCONSERVATISM1.51×
MindfulnessBALANCE1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Homosexuality audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.91×
DIY MentalityTHRILL1.01×
Sports ActivityPOWER1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Homosexuality have in Germany?

Homosexuality has an estimated audience of 583,687 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Homosexuality fans?

53.8% of Homosexuality fans are female, 46.2% are male, with an average age of 32.8 years.

03

Which brands do Homosexuality fans like most?

Homosexuality fans show strongest brand affinity for Gay bar (36.1×), LGBT community (6.51×), and Gay-friendly (12.66×) over the country average.

04

Where do Homosexuality fans live in Germany?

Homosexuality fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Homosexuality fans also like?

Beyond Homosexuality itself, the audience over-indexes on LGBT community (6.51×), Gay-friendly (12.66×), Gay village (29.7×), and Tagesschau (1.96×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Homosexuality audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Homosexuality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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