Homosexuality Audience in Germany
Homosexuality has an estimated audience of 583,687 people in Germany. 53.8% are female, 46.2% are male, average age 32.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gay bar, LGBT community, Gay-friendly, Gay village, Tagesschau.
The average Homosexuality fan in Germany is 32.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gay bar, LGBT community, Gay-friendly, with strongest over-indexing on Gay bar (36.1× the country average). Demographically, the Homosexuality audience skews balanced with an average age of 32.8, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Homosexuality fans
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 32.8 |
| Estimated audience size | 583,687 |
Audience persona
The typical Homosexuality fan in Germany is balanced, around 32.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Gay bar.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 128,640 | 1.01× |
| Bayern | 89,542 | 0.95× |
| Baden-Württemberg | 76,238 | 0.96× |
| Hessen | 66,094 | 1.49× |
| Niedersachsen | 58,989 | 1.04× |
| Sachsen | 30,905 | 1.08× |
| Rheinland-Pfalz | 30,111 | 1.03× |
| Berlin | 29,066 | 1.11× |
| Schleswig-Holstein | 19,591 | 0.93× |
| Brandenburg | 16,842 | 0.93× |
| Sachsen-Anhalt | 15,128 | 1× |
| Thüringen | 12,622 | 0.85× |
| Hamburg | 11,767 | 0.89× |
| Mecklenburg-Vorpommern | 9,788 | 0.88× |
| Saarland | 6,385 | 0.89× |
| Bremen | 4,774 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gay bar | 36.1× | Politics & Society |
| LGBT community | 6.51× | Politics & Society |
| Gay-friendly | 12.66× | Politics & Society |
| Gay village | 29.7× | Travel & Leisure |
| Tagesschau | 1.96× | Movies & TV |
| Gay pride | 7.18× | Politics & Society |
| Gay Love | 4.57× | Politics & Society |
| Black Friday (shopping) | 2.36× | Shopping |
| Spiegel Online | 1.54× | News |
| LGBT social movements | 8.15× | Politics & Society |
| Tichys Einblick | 3.04× | Politics & Society |
| Commerzbank | 1.54× | Business & Career |
| LGBT culture | 6.02× | Politics & Society |
| Transgenderism | 5.38× | Politics & Society |
| 1.73× | Internet & Social Media | |
| Focus | 2.05× | News |
| Der Tagesspiegel | 2.02× | News |
| Christopher Street Day | 10.21× | Politics & Society |
| LGBT rights by country or territory | 7.25× | Politics & Society |
| Petition | 4.67× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.37 |
| Pet Ownership | JOY | 1.68 |
| Sustainability | BALANCE | 1.65 |
| Travelling | THRILL | 1.43 |
| Urban Lifestyle | OPEN | 1.42 |
| Sports Activity | POWER | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.4% |
| Italy | 4.9% |
| Brazil | 3.9% |
See Homosexuality audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Homosexuality have in Germany?
Homosexuality has an estimated audience of 583,687 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Homosexuality fans?
53.8% of Homosexuality fans are female, 46.2% are male, with an average age of 32.8 years.
Which brands do Homosexuality fans like most?
Homosexuality fans show strongest brand affinity for Gay bar (36.1×), LGBT community (6.51×), and Gay-friendly (12.66×) over the country average.
Where do Homosexuality fans live in Germany?
Homosexuality fans in Germany are most concentrated in Nordrhein-Westfalen (reach 128,640), Bayern (reach 89,542), and Baden-Württemberg (reach 76,238). These three regions account for the largest share of the active audience.
What other brands do Homosexuality fans also like?
Beyond Homosexuality itself, the audience over-indexes on LGBT community (6.51×), Gay-friendly (12.66×), Gay village (29.7×), and Tagesschau (1.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Homosexuality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.