LGBT rights by country or territory Audience in Germany
LGBT rights by country or territory has an estimated audience of 473,974 people in Germany. 59.2% are female, 40.8% are male, average age 29.2. Top regions: Bayern, Nordrhein-Westfalen, Niedersachsen. Top brand affinities: Jotex, Superman, Dropbox (service), Love Actually, Gay pride.
The average LGBT rights by country or territory fan in Germany is 29.2 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Niedersachsen. Top brand affinities include Jotex, Superman, Dropbox (service), with strongest over-indexing on Jotex (78.71× the country average). Demographically, the LGBT rights by country or territory audience skews more female with an average age of 29.2, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of LGBT rights by country or territory fans
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 29.2 |
| Estimated audience size | 473,974 |
Audience persona
The typical LGBT rights by country or territory fan in Germany is more female, around 29.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 69,989 | 0.92× |
| Nordrhein-Westfalen | 29,270 | 0.28× |
| Niedersachsen | 16,813 | 0.37× |
| Thüringen | 16,374 | 1.36× |
| Hessen | 15,627 | 0.43× |
| Rheinland-Pfalz | 15,414 | 0.65× |
| Sachsen-Anhalt | 15,344 | 1.25× |
| Brandenburg | 14,933 | 1.02× |
| Bremen | 14,482 | 3.57× |
| Baden-Württemberg | 14,199 | 0.22× |
| Saarland | 13,799 | 2.37× |
| Sachsen | 13,413 | 0.58× |
| Schleswig-Holstein | 13,202 | 0.78× |
| Berlin | 10,800 | 0.51× |
| Hamburg | 8,687 | 0.81× |
| Mecklenburg-Vorpommern | 8,097 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Superman | 8.49× | Movies & TV |
| Dropbox (service) | 16.89× | Technology & Electronics |
| Love Actually | 16.22× | Movies & TV |
| Gay pride | 12.92× | Politics & Society |
| Small Business Administration | 16.53× | Business & Career |
| Batman | 4.37× | Movies & TV |
| Real property | 7.4× | Home & Garden |
| Same-sex marriage | 22.71× | Kids & Family |
| 4.58× | Internet & Social Media | |
| Scotland national football team | 19.18× | Sports |
| Comedy club | 12.17× | Movies & TV |
| Sustainable consumption | 11.64× | Food & Beverages |
| Harry Potter | 2.21× | Movies & TV |
| Croatia national football team | 13.8× | Sports |
| Telegram | 4.88× | Internet & Social Media |
| Open water swimming | 18.15× | Sports |
| Art exhibition | 4.44× | Arts & Culture |
| Snapchat | 5.05× | Internet & Social Media |
| Career development | 4.78× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 6.64 |
| Sustainability | BALANCE | 2.25 |
| Sports Activity | POWER | 2.13 |
| Social Media Usage | JOY | 2.05 |
| Early Adopter Mentality | POWER | 1.77 |
| Individualism | JOY | 1.68 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.5% |
| Italy | 7.1% |
| Brazil | 6.9% |
See LGBT rights by country or territory audiences in other countries
- LGBT rights by country or territory — United States
- LGBT rights by country or territory — United Kingdom
- LGBT rights by country or territory — France
- LGBT rights by country or territory — Italy
- LGBT rights by country or territory — Spain
- LGBT rights by country or territory — Brazil
- LGBT rights by country or territory — Japan
- LGBT rights by country or territory — South Korea
- LGBT rights by country or territory — India
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does LGBT rights by country or territory have in Germany?
LGBT rights by country or territory has an estimated audience of 473,974 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of LGBT rights by country or territory fans?
59.2% of LGBT rights by country or territory fans are female, 40.8% are male, with an average age of 29.2 years.
Which brands do LGBT rights by country or territory fans like most?
LGBT rights by country or territory fans show strongest brand affinity for Jotex (78.71×), Superman (8.49×), and Dropbox (service) (16.89×) over the country average.
Where do LGBT rights by country or territory fans live in Germany?
LGBT rights by country or territory fans in Germany are most concentrated in Bayern (reach 69,989), Nordrhein-Westfalen (reach 29,270), and Niedersachsen (reach 16,813). These three regions account for the largest share of the active audience.
What other brands do LGBT rights by country or territory fans also like?
Beyond LGBT rights by country or territory itself, the audience over-indexes on Superman (8.49×), Dropbox (service) (16.89×), Love Actually (16.22×), and Gay pride (12.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for LGBT rights by country or territory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.