A data profile of the people who buy, follow and care about Life satisfaction in United States — modelled from more than twelve digital signal sources. Life satisfaction has an estimated audience of 1,528,012 people in United States.
The average Life satisfaction fan in United States is 45.2 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Gender studies, Josh Brolin, Astro (Malaysian satellite television), with strongest over-indexing on Gender studies (68× the country average).
Demographically, the Life satisfaction audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Life satisfaction fan in United States is more female, around 45.2 years old, with strong Patriotism tendencies and a notable affinity for Gender studies.
The key figures that characterise the Life satisfaction profile in United States.
66.9% are female, 33.1% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 45.2 |
| Estimated audience size | 1,528,012 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 36% |
Where the Life satisfaction audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vermont | ~4K | 1.44× | |
| 02 | North Dakota | ~4K | 1.32× | |
| 03 | South Dakota | ~5K | 1.30× | |
| 04 | Delaware | ~5K | 1.20× | |
| 05 | Montana | ~5K | 1.18× | |
| 06 | Alaska | ~4K | 1.18× | |
| 07 | Hawaii | ~7K | 1.14× | |
| 08 | Maine | ~6K | 1.12× | |
| 09 | Rhode Island | ~5K | 1.10× | |
| 10 | West Virginia | ~8K | 1.09× | |
| 11 | New Hampshire | ~7K | 1.09× | |
| 12 | Nebraska | ~8K | 1.07× | |
| 13 | Idaho | ~8K | 1.06× | |
| 14 | Mississippi | ~10K | 1.05× | |
| 15 | Washington, District of Columbia | ~5K | 1.05× | |
| 16 | New Mexico | ~8K | 1.03× | |
| 17 | Arkansas | ~10K | 1.02× | |
| 18 | Kansas | ~10K | 1.00× | |
| 19 | Iowa | ~10K | 0.98× | |
| 20 | Kentucky | ~20K | 0.96× | |
| 21 | Oklahoma | ~20K | 0.96× | |
| 22 | Utah | ~10K | 0.96× | |
| 23 | Louisiana | ~20K | 0.95× | |
| 24 | Nevada | ~10K | 0.95× | |
| 25 | Connecticut | ~10K | 0.94× | |
| 26 | Alabama | ~20K | 0.93× | |
| 27 | Oregon | ~20K | 0.92× | |
| 28 | South Carolina | ~20K | 0.91× | |
| 29 | Missouri | ~20K | 0.90× | |
| 30 | Wisconsin | ~20K | 0.90× | |
| 31 | Tennessee | ~30K | 0.89× | |
| 32 | Indiana | ~20K | 0.89× | |
| 33 | Minnesota | ~20K | 0.89× | |
| 34 | Maryland | ~20K | 0.88× | |
| 35 | Colorado | ~20K | 0.88× | |
| 36 | Arizona | ~30K | 0.87× | |
| 37 | Washington | ~30K | 0.86× | |
| 38 | Massachusetts | ~30K | 0.86× | |
| 39 | Michigan | ~30K | 0.85× | |
| 40 | Virginia | ~30K | 0.85× | |
| 41 | Ohio | ~40K | 0.84× | |
| 42 | New Jersey | ~30K | 0.84× | |
| 43 | Georgia | ~40K | 0.83× | |
| 44 | North Carolina | ~40K | 0.83× | |
| 45 | Pennsylvania | ~40K | 0.81× | |
| 46 | Illinois | ~40K | 0.80× | |
| 47 | Florida | ~80K | 0.74× | |
| 48 | New York | ~60K | 0.72× | |
| 49 | Texas | ~90K | 0.68× | |
| 50 | California | ~100K | 0.66× |
The strongest cross-interests of the Life satisfaction audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gender studies | Politics & Society | 68.00× | ||
| 02 | Astro (Malaysian satellite television) | Movies & TV | 20.00× | ||
| 03 | Josh Brolin | Movies & TV | 17.45× | ||
| 04 | Pokémon Trading Card Game | Games | 14.57× | ||
| 05 | Passive income | Business & Career | 9.03× | ||
| 06 | Guardians of the Galaxy (film) | Movies & TV | 8.89× | ||
| 07 | Dungeons & Dragons | Games | 8.57× | ||
| 08 | Collectible card game | Games | 7.58× | ||
| 09 | Rick and Morty | Movies & TV | 7.40× | ||
| 10 | Citibank | Business & Career | 7.06× | ||
| 11 | Nonprofit organization | Politics & Society | 2.78× | ||
| 12 | Video games | Games | 2.65× | ||
| 13 | Energy | Home & Garden | 2.65× | ||
| 14 | Internet & Social Media | 2.50× | |||
| 15 | Health care | Business & Career | 2.39× | ||
| 16 | Recipes | Food & Beverages | 2.28× | ||
| 17 | Donald Trump | Politics & Society | 2.25× | ||
| 18 | Home improvement | Home & Garden | 2.14× | ||
| 19 | X | Internet & Social Media | 2.09× | ||
| 20 | Cooking | Food & Beverages | 2.07× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.60× | |
| Spirituality | BALANCE | 2.01× | |
| Individualism | JOY | 1.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.80× | |
| Design Affinity | PREMIUM | 0.83× | |
| Extroversion | THRILL | 0.87× |
Life satisfaction has an estimated audience of 1,528,012 people in United States, concentrated in California and Texas.
66.9% of Life satisfaction fans are female, 33.1% are male, with an average age of 45.2 years.
Life satisfaction fans show strongest brand affinity for Gender studies (68×), Josh Brolin (17.45×), and Astro (Malaysian satellite television) (20×) over the country average.
Life satisfaction fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Life satisfaction itself, the audience over-indexes on Josh Brolin (17.45×), Astro (Malaysian satellite television) (20×), Citibank (7.06×), and Rick and Morty (7.4×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Life satisfaction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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