Life satisfaction Audience in Germany
Life satisfaction has an estimated audience of 256,225 people in Germany. 56.2% are female, 43.8% are male, average age 48.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Product design, Business English, Hana, Hawaii, L'Escala.
The average Life satisfaction fan in Germany is 48.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Product design, Business English, with strongest over-indexing on Progressive rock (1.77× the country average). Demographically, the Life satisfaction audience skews more female with an average age of 48.6, and over-indexes on personality traits such as Career Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Life satisfaction fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 48.6 |
| Estimated audience size | 256,225 |
Audience persona
The typical Life satisfaction fan in Germany is more female, around 48.6 years old, with strong Career Orientation tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 43,237 | 0.77× |
| Bayern | 26,668 | 0.65× |
| Baden-Württemberg | 24,906 | 0.71× |
| Niedersachsen | 16,596 | 0.67× |
| Hessen | 13,341 | 0.68× |
| Sachsen | 10,279 | 0.82× |
| Rheinland-Pfalz | 9,188 | 0.72× |
| Sachsen-Anhalt | 8,780 | 1.32× |
| Berlin | 8,529 | 0.74× |
| Schleswig-Holstein | 7,419 | 0.81× |
| Thüringen | 7,063 | 1.08× |
| Brandenburg | 6,866 | 0.86× |
| Saarland | 5,757 | 1.83× |
| Mecklenburg-Vorpommern | 5,550 | 1.13× |
| Hamburg | 5,474 | 0.95× |
| Bremen | 4,944 | 2.26× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 1.77× | Music & Radio |
| Product design | 1.65× | Business & Career |
| Business English | 2.69× | Business & Career |
| Hana, Hawaii | 10.8× | Travel & Leisure |
| L'Escala | 8.2× | Travel & Leisure |
| Samanyolu Haber | 3.7× | Movies & TV |
| Phil Campbell (musician) | 3.92× | Music & Radio |
| Motion Picture Association of America | 5.89× | Movies & TV |
| Public speaking | 3.51× | Politics & Society |
| Home Delivery | 1.71× | Food & Beverages |
| Stucco | 1.57× | Home & Garden |
| Hypertext | 1.74× | Technology & Electronics |
| Bank account | 1.73× | Business & Career |
| Cachorro | 2.03× | Pets & Animals |
| JDSU | 1.87× | Business & Career |
| Islamism | 3.03× | Politics & Society |
| Centurion (film) | 2.86× | Movies & TV |
| Endless Space | 8.9× | Games |
| Kippah | 2.37× | Fashion & Accessoires |
| Wolverine (comics) | 2.5× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.17 |
| Mindfulness | BALANCE | 1.63 |
| Early Adopter Mentality | POWER | 1.6 |
| Quality Awareness | PREMIUM | 1.54 |
| Pet Ownership | JOY | 1.52 |
| Sports Activity | POWER | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 24.3% |
| United States | 18.1% |
| France | 10.4% |
See Life satisfaction audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Life satisfaction have in Germany?
Life satisfaction has an estimated audience of 256,225 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Life satisfaction fans?
56.2% of Life satisfaction fans are female, 43.8% are male, with an average age of 48.6 years.
Which brands do Life satisfaction fans like most?
Life satisfaction fans show strongest brand affinity for Progressive rock (1.77×), Product design (1.65×), and Business English (2.69×) over the country average.
Where do Life satisfaction fans live in Germany?
Life satisfaction fans in Germany are most concentrated in Nordrhein-Westfalen (reach 43,237), Bayern (reach 26,668), and Baden-Württemberg (reach 24,906). These three regions account for the largest share of the active audience.
What other brands do Life satisfaction fans also like?
Beyond Life satisfaction itself, the audience over-indexes on Product design (1.65×), Business English (2.69×), Hana, Hawaii (10.8×), and L'Escala (8.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Life satisfaction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.