Rascasse Audience Intelligence

Life satisfaction Audience in Germany

A data profile of the people who buy, follow and care about Life satisfaction in Germany — modelled from more than twelve digital signal sources. Life satisfaction has an estimated audience of 256,225 people in Germany.

#6651among Topic in Germany#546in Health

The average Life satisfaction fan in Germany is 48.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Christina Applegate, Moodle, Polaroid Corporation, with strongest over-indexing on Christina Applegate (18.07× the country average).

Demographically, the Life satisfaction audience skews more female with an average age of 48.6, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Life satisfaction fan in Germany is more female, around 48.6 years old, with strong Career Orientation tendencies and a notable affinity for Christina Applegate.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Life satisfaction profile in Germany.

Audience size
256K
in Germany
Gender
56.2%♀
43.8% male
Age
48.6
average years
Country rank
#19344
Topic in Germany
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Life satisfaction fans

56.2% are female, 43.8% are male, average age 48.6.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for Life satisfaction audience in Germany
MetricValue
Female56.2%
Male43.8%
Average age48.6
Estimated audience size256,225
Fig. 03

Age distribution

Ø 48.6
average years
Age distribution of the Life satisfaction audience in Germany
Age bracketShare%
16-193%
20-297%
30-3921%
40-4928%
50+41%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Life satisfaction audience comes from Germany.

Worldwide audience distribution share by country for Life satisfaction
CountryShare
Italy24.3%
United States18.1%
France10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Life satisfaction audience in Germany is strongest.

Fig. 05

Top regions by affinity

Life satisfaction fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~3K1.29×
02Saarland~4K1.17×
03Sachsen-Anhalt~7K1.13×
04Thüringen~7K1.09×
05Mecklenburg-Vorpommern~5K1.04×
06Hamburg~6K1.01×
07Brandenburg~8K0.98×
08Sachsen~10K0.96×
09Schleswig-Holstein~9K0.94×
10Rheinland-Pfalz~10K0.93×
11Berlin~10K0.90×
12Niedersachsen~20K0.84×
13Hessen~20K0.82×
14Baden-Württemberg~30K0.81×
15Nordrhein-Westfalen~40K0.79×
16Bayern~30K0.78×
Fig. 06

Affinity by region

Affinity by region — Life satisfaction, Germany
0.78×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Life satisfaction audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Life satisfaction audience
#·InterestCategoryAffinity×
01Polaroid CorporationTechnology & Electronics27.50×
02Christina ApplegateMovies & TV18.07×
03Goldman SachsBusiness & Career16.68×
04Google TrendsInternet & Social Media10.77×
05PLAYERUNKNOWN'S BATTLEGROUNDSGames8.87×
06LavazzaFood & Beverages8.33×
07MoodleTechnology & Electronics8.16×
08Cancer awarenessHealth7.45×
09Dua LipaMusic & Radio5.83×
10High-intensity interval trainingSports5.80×
11VotingPolitics & Society5.63×
12Career developmentBusiness & Career4.23×
133. LigaSports3.88×
14HugendubelShopping3.81×
15Self-awarenessHealth3.50×
16Sex and the CityMovies & TV3.17×
17Health careBusiness & Career2.77×
18Online newspaperNews2.64×
19NFLSports2.64×
20TagesschauMovies & TV2.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Life satisfaction audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Life satisfaction audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.67×
Quality AwarenessPREMIUM2.11×
Community OrientationOPEN1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Life satisfaction audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.71×
Healthy LifestyleBALANCE0.90×
PatriotismCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Life satisfaction have in Germany?

Life satisfaction has an estimated audience of 256,225 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Life satisfaction fans?

56.2% of Life satisfaction fans are female, 43.8% are male, with an average age of 48.6 years.

03

Which brands do Life satisfaction fans like most?

Life satisfaction fans show strongest brand affinity for Christina Applegate (18.07×), Moodle (8.16×), and Polaroid Corporation (27.5×) over the country average.

04

Where do Life satisfaction fans live in Germany?

Life satisfaction fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~40K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Life satisfaction fans also like?

Beyond Life satisfaction itself, the audience over-indexes on Moodle (8.16×), Polaroid Corporation (27.5×), Goldman Sachs (16.68×), and Hugendubel (3.81×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Life satisfaction audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Life satisfaction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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