Cat lovers Audience in Germany
Cat lovers has an estimated audience of 1,014,384 people in Germany. 57.7% are female, 42.3% are male, average age 32.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Collectable, Gil Ofarim, Home Delivery, Corfu (regional unit), Nurse education.
The average Cat lovers fan in Germany is 32.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Collectable, Gil Ofarim, Home Delivery, with strongest over-indexing on Collectable (2.2× the country average). Demographically, the Cat lovers audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Pet Ownership, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Cat lovers fans
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 32.5 |
| Estimated audience size | 1,014,384 |
Audience persona
The typical Cat lovers fan in Germany is more female, around 32.5 years old, with strong Pet Ownership tendencies and a notable affinity for Collectable.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 61,182 | 0.28× |
| Bayern | 54,468 | 0.33× |
| Baden-Württemberg | 50,757 | 0.37× |
| Rheinland-Pfalz | 46,135 | 0.91× |
| Thüringen | 44,796 | 1.73× |
| Brandenburg | 43,197 | 1.37× |
| Sachsen-Anhalt | 42,539 | 1.62× |
| Schleswig-Holstein | 40,693 | 1.12× |
| Niedersachsen | 39,906 | 0.41× |
| Sachsen | 36,600 | 0.74× |
| Saarland | 32,963 | 2.65× |
| Hessen | 32,298 | 0.42× |
| Berlin | 30,207 | 0.67× |
| Mecklenburg-Vorpommern | 27,517 | 1.42× |
| Hamburg | 24,086 | 1.05× |
| Bremen | 23,010 | 2.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Collectable | 2.2× | Kids & Family |
| Gil Ofarim | 1.67× | Music & Radio |
| Home Delivery | 3.52× | Food & Beverages |
| Corfu (regional unit) | 3.15× | Travel & Leisure |
| Nurse education | 1.92× | Kids & Family |
| Boogie-woogie (dance) | 5.22× | Music & Radio |
| Ireen Sheer | 1.59× | Music & Radio |
| Jaguar F-Pace | 3.53× | Cars & Mobility |
| Cachorro | 1.92× | Pets & Animals |
| Liberace | 3.33× | Music & Radio |
| Picnic | 1.87× | Kids & Family |
| Buddy – The Buddy Holly Story | 2.22× | Music & Radio |
| Information sensitivity | 2.37× | Technology & Electronics |
| Viator | 2.82× | Travel & Leisure |
| Fantasy Earth: Zero | 2.83× | Games |
| Jeepney | 7.45× | Cars & Mobility |
| Building insulation | 1.8× | Home & Garden |
| Private Jets | 2.62× | Cars & Mobility |
| Gloria | 1.68× | Music & Radio |
| Hightail | 3.97× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.46 |
| Price Sensitivity | PREMIUM | 2.14 |
| Sustainability | BALANCE | 1.43 |
| DIY Mentality | THRILL | 1.39 |
| Sports Activity | POWER | 1.35 |
| Travelling | THRILL | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 25.2% |
| United States | 16.7% |
| China | 11.5% |
See Cat lovers audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Cat lovers have in Germany?
Cat lovers has an estimated audience of 1,014,384 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cat lovers fans?
57.7% of Cat lovers fans are female, 42.3% are male, with an average age of 32.5 years.
Which brands do Cat lovers fans like most?
Cat lovers fans show strongest brand affinity for Collectable (2.2×), Gil Ofarim (1.67×), and Home Delivery (3.52×) over the country average.
Where do Cat lovers fans live in Germany?
Cat lovers fans in Germany are most concentrated in Nordrhein-Westfalen (reach 61,182), Bayern (reach 54,468), and Baden-Württemberg (reach 50,757). These three regions account for the largest share of the active audience.
What other brands do Cat lovers fans also like?
Beyond Cat lovers itself, the audience over-indexes on Gil Ofarim (1.67×), Home Delivery (3.52×), Corfu (regional unit) (3.15×), and Nurse education (1.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cat lovers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.