Rascasse Audience Intelligence

Cat lovers Audience in Germany

A data profile of the people who buy, follow and care about Cat lovers in Germany — modelled from more than twelve digital signal sources. Cat lovers has an estimated audience of 1,014,384 people in Germany.

#3133among Topic in Germany#140in Pets & Animals

The average Cat lovers fan in Germany is 32.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cats (musical), Pet store, Pet food, with strongest over-indexing on Cats (musical) (15.03× the country average).

Demographically, the Cat lovers audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Pet Ownership, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cat lovers fan in Germany is more female, around 32.5 years old, with strong Pet Ownership tendencies and a notable affinity for Cats (musical).

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cat lovers profile in Germany.

Audience size
1M
in Germany
Gender
57.7%♀
42.3% male
Age
32.5
average years
Country rank
#6441
Topic in Germany
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cat lovers fans

57.7% are female, 42.3% are male, average age 32.5.

Fig. 02

Gender split

57.7%
Female
42.3%
Male
Demographic split for Cat lovers audience in Germany
MetricValue
Female57.7%
Male42.3%
Average age32.5
Estimated audience size1,014,384
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Cat lovers audience in Germany
Age bracketShare%
16-1940%
20-2919%
30-3916%
40-4917%
50+9%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Cat lovers audience comes from Germany.

Worldwide audience distribution share by country for Cat lovers
CountryShare
Japan25.2%
United States16.7%
China11.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cat lovers audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cat lovers fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~20K1.35×
02Thüringen~30K1.17×
03Sachsen-Anhalt~30K1.14×
04Bremen~10K1.10×
05Brandenburg~30K1.09×
06Schleswig-Holstein~40K1.03×
07Mecklenburg-Vorpommern~20K1.03×
08Hamburg~20K1.01×
09Rheinland-Pfalz~50K0.97×
10Sachsen~50K0.93×
11Berlin~40K0.90×
12Niedersachsen~80K0.85×
13Hessen~70K0.85×
14Baden-Württemberg~100K0.82×
15Bayern~100K0.79×
16Nordrhein-Westfalen~200K0.75×
Fig. 06

Affinity by region

Affinity by region — Cat lovers, Germany
0.75×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cat lovers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cat lovers audience
#·InterestCategoryAffinity×
01Cats (musical)Music & Radio15.03×
02Sunday BrunchKids & Family7.30×
03Dog groomingPets & Animals5.67×
04Pet storePets & Animals5.48×
05Cultural heritagePolitics & Society5.38×
06Crime fictionLiterature5.04×
07Detective fictionLiterature4.41×
08Veterinary medicineBusiness & Career4.36×
09Robert RedfordMovies & TV4.13×
10Watercolor paintingArts & Culture4.05×
11Oil paintingArts & Culture4.01×
12Scooby-DooMovies & TV3.95×
13Pet foodPets & Animals3.65×
14DinnerFood & Beverages3.32×
15BreakfastFood & Beverages2.80×
16Child developmentBusiness & Career2.76×
17HugendubelShopping2.50×
18BatmanMovies & TV2.31×
19Do it yourself (DIY)Home & Garden1.97×
20Harry PotterMovies & TV1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cat lovers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cat lovers audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY3.15×
Price SensitivityPREMIUM2.52×
Community OrientationOPEN1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cat lovers audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.75×
PatriotismCONSERVATISM0.97×
Family OrientationCONSERVATISM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cat lovers have in Germany?

Cat lovers has an estimated audience of 1,014,384 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cat lovers fans?

57.7% of Cat lovers fans are female, 42.3% are male, with an average age of 32.5 years.

03

Which brands do Cat lovers fans like most?

Cat lovers fans show strongest brand affinity for Cats (musical) (15.03×), Pet store (5.48×), and Pet food (3.65×) over the country average.

04

Where do Cat lovers fans live in Germany?

Cat lovers fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Cat lovers fans also like?

Beyond Cat lovers itself, the audience over-indexes on Pet store (5.48×), Pet food (3.65×), Veterinary medicine (4.36×), and Sunday Brunch (7.3×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Cat lovers audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cat lovers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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