Online Clothes Shopping Audience in United States

Online Clothes Shopping logo

Online Clothes Shopping has an estimated audience of 728,992 people in United States. 61.5% are female, 38.5% are male, average age 31.1. Top regions: California, Texas, New York. Top brand affinities: Historic site, Fairy godmother, Vocal harmony, Grinch, Goop.

The average Online Clothes Shopping fan in United States is 31.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Historic site, Fairy godmother, Vocal harmony, with strongest over-indexing on Historic site (8.91× the country average). Demographically, the Online Clothes Shopping audience skews more female with an average age of 31.1, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Topic

Demographics of Online Clothes Shopping fans

Demographic split for Online Clothes Shopping audience in United States
MetricValue
Female61.5%
Male38.5%
Average age31.1
Estimated audience size728,992

Audience persona

The typical Online Clothes Shopping fan in United States is more female, around 31.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Online Clothes Shopping in United States
RegionReachAffinity
California88,6481.11×
Texas73,2741.17×
New York57,5591.41×
Florida49,3471×
Illinois28,9721.19×
Georgia26,9511.2×
Pennsylvania24,9491.02×
New Jersey20,5241.11×
North Carolina20,4180.93×
Ohio19,5530.87×
Virginia17,5400.99×
Michigan15,4160.81×
Arizona14,4690.97×
Washington14,4400.99×
Massachusetts13,8340.96×
Tennessee13,4450.92×
Maryland13,3371.06×
Missouri11,6140.99×
Indiana10,9790.82×
South Carolina10,9221×
Colorado10,1330.88×
Alabama10,0810.99×
Louisiana9,8451.05×
Oregon8,0860.97×
Kentucky7,9530.87×
Minnesota7,8880.76×
Wisconsin7,5900.69×
Oklahoma7,5040.93×
Kansas6,9231.21×
Nevada6,4360.91×
Connecticut6,1860.85×
Mississippi5,9791×
Utah5,7410.88×
Arkansas5,5090.92×
Hawaii4,0321.29×
Nebraska3,3930.93×
New Mexico3,3750.92×
Idaho3,2080.88×
Iowa3,2060.53×
West Virginia2,5590.75×
Alaska2,3721.52×
New Hampshire2,2600.79×
Montana2,2271.1×
Rhode Island2,1820.94×
Washington, District of Columbia2,1630.99×
Maine1,8900.72×
South Dakota1,8841.12×
North Dakota1,8341.22×
Delaware1,8240.91×
Wyoming1,7751.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Online Clothes Shopping audience
BrandAffinityCategory
Historic site8.91×Arts & Culture
Fairy godmother7.93×Literature
Vocal harmony4.63×Music & Radio
Grinch3.92×Movies & TV
Goop4.89×Internet & Social Media
Governor of Michigan6.63×Politics & Society
Mathcore5.63×Music & Radio
Hipster6.25×Politics & Society
Kendra Scott1.79×Fashion & Accessoires
Hibachi4.7×Food & Beverages
Wok3.77×Food & Beverages
Cherish (group)6.22×Music & Radio
Google Home3.59×Technology & Electronics
TV Fanatic5.88×Movies & TV
headspace5.11×Health
Hardik Pandya8.08×Sports
Women's empowerment2.25×Politics & Society
Harlow6.11×Travel & Leisure
La Jolla4.76×Travel & Leisure
Noodle (Gorillaz)1.84×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Online Clothes Shopping audience
TraitClusterScore
Price SensitivityPREMIUM2.28
Luxury OrientationPREMIUM1.75
Design AffinityPREMIUM1.49
CreativityOPEN1.24
ExtroversionTHRILL1.22
Family OrientationCONSERVATISM1.15

Worldwide distribution

Worldwide audience distribution share by country for Online Clothes Shopping
CountryShare
India20.3%
United States14.1%
Indonesia7.1%

See Online Clothes Shopping audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Online Clothes Shopping have in United States?

Online Clothes Shopping has an estimated audience of 728,992 people in United States, concentrated in California and Texas.

What is the gender split and age of Online Clothes Shopping fans?

61.5% of Online Clothes Shopping fans are female, 38.5% are male, with an average age of 31.1 years.

Which brands do Online Clothes Shopping fans like most?

Online Clothes Shopping fans show strongest brand affinity for Historic site (8.91×), Fairy godmother (7.93×), and Vocal harmony (4.63×) over the country average.

Where do Online Clothes Shopping fans live in United States?

Online Clothes Shopping fans in United States are most concentrated in California (reach 88,648), Texas (reach 73,274), and New York (reach 57,559). These three regions account for the largest share of the active audience.

What other brands do Online Clothes Shopping fans also like?

Beyond Online Clothes Shopping itself, the audience over-indexes on Fairy godmother (7.93×), Vocal harmony (4.63×), Grinch (3.92×), and Goop (4.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Online Clothes Shopping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.