Online Clothes Shopping Audience in Germany
Online Clothes Shopping has an estimated audience of 313,287 people in Germany. 70.1% are female, 29.9% are male, average age 33.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Gil Ofarim, Corfu (regional unit), Steampunk, Škoda Kodiaq, South Asian cuisine.
The average Online Clothes Shopping fan in Germany is 33.2 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Gil Ofarim, Corfu (regional unit), Steampunk, with strongest over-indexing on Gil Ofarim (1.82× the country average). Demographically, the Online Clothes Shopping audience skews more female with an average age of 33.2, and over-indexes on personality traits such as Price Sensitivity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Topic
Demographics of Online Clothes Shopping fans
| Metric | Value |
|---|---|
| Female | 70.1% |
| Male | 29.9% |
| Average age | 33.2 |
| Estimated audience size | 313,287 |
Audience persona
The typical Online Clothes Shopping fan in Germany is more female, around 33.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 17,582 | 0.35× |
| Nordrhein-Westfalen | 15,285 | 0.22× |
| Baden-Württemberg | 13,950 | 0.33× |
| Niedersachsen | 13,715 | 0.45× |
| Rheinland-Pfalz | 12,797 | 0.82× |
| Brandenburg | 12,793 | 1.32× |
| Sachsen | 12,494 | 0.81× |
| Sachsen-Anhalt | 12,209 | 1.5× |
| Berlin | 11,425 | 0.82× |
| Thüringen | 11,333 | 1.42× |
| Hessen | 11,195 | 0.47× |
| Schleswig-Holstein | 10,174 | 0.9× |
| Bremen | 9,925 | 3.7× |
| Hamburg | 8,620 | 1.22× |
| Saarland | 4,797 | 1.25× |
| Mecklenburg-Vorpommern | 3,217 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.82× | Music & Radio |
| Corfu (regional unit) | 4.12× | Travel & Leisure |
| Steampunk | 4.11× | Fashion & Accessoires |
| Škoda Kodiaq | 1.75× | Cars & Mobility |
| South Asian cuisine | 5.13× | Food & Beverages |
| Jacob Tremblay | 3.26× | Movies & TV |
| Home Delivery | 1.78× | Food & Beverages |
| Ireen Sheer | 1.63× | Music & Radio |
| The Knot (Website) | 5.21× | Kids & Family |
| Jaguar F-Pace | 3.37× | Cars & Mobility |
| Roger Federer | 1.89× | Sports |
| Jeepney | 8.47× | Cars & Mobility |
| Janitor | 2.85× | Home & Garden |
| The Hunt (2012 film) | 1.95× | Movies & TV |
| Circular economy | 2.15× | Business & Career |
| Homesteading | 2.61× | Home & Garden |
| Jersey (fabric) | 2.04× | Fashion & Accessoires |
| Information sensitivity | 2.05× | Technology & Electronics |
| Kazuo Ishiguro | 4.72× | Literature |
| Bugatti Chiron | 2.05× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 4.95 |
| LGBTQ+ Identity | OPEN | 1.42 |
| Creativity | OPEN | 1.4 |
| Individualism | JOY | 1.3 |
| Extroversion | THRILL | 1.27 |
| Travelling | THRILL | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 20.3% |
| United States | 14.1% |
| Indonesia | 7.1% |
See Online Clothes Shopping audiences in other countries
- Online Clothes Shopping — United States
- Online Clothes Shopping — United Kingdom
- Online Clothes Shopping — France
- Online Clothes Shopping — Italy
- Online Clothes Shopping — Spain
- Online Clothes Shopping — Brazil
- Online Clothes Shopping — Japan
- Online Clothes Shopping — South Korea
- Online Clothes Shopping — India
More Shopping audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Online Clothes Shopping have in Germany?
Online Clothes Shopping has an estimated audience of 313,287 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Online Clothes Shopping fans?
70.1% of Online Clothes Shopping fans are female, 29.9% are male, with an average age of 33.2 years.
Which brands do Online Clothes Shopping fans like most?
Online Clothes Shopping fans show strongest brand affinity for Gil Ofarim (1.82×), Corfu (regional unit) (4.12×), and Steampunk (4.11×) over the country average.
Where do Online Clothes Shopping fans live in Germany?
Online Clothes Shopping fans in Germany are most concentrated in Bayern (reach 17,582), Nordrhein-Westfalen (reach 15,285), and Baden-Württemberg (reach 13,950). These three regions account for the largest share of the active audience.
What other brands do Online Clothes Shopping fans also like?
Beyond Online Clothes Shopping itself, the audience over-indexes on Corfu (regional unit) (4.12×), Steampunk (4.11×), Škoda Kodiaq (1.75×), and South Asian cuisine (5.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Online Clothes Shopping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.