Women's fashion Audience in United States
Women's fashion has an estimated audience of 6,374,984 people in United States. 76.3% are female, 23.7% are male, average age 31.2. Top brand affinities: PSV Eindhoven, Google Maps, Capital One, Designer clothing, Indeed.com.
Top brand affinities include PSV Eindhoven, Google Maps, Capital One, with strongest over-indexing on PSV Eindhoven (137.44× the country average). Demographically, the Women's fashion audience skews more female with an average age of 31.2, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Category: Fashion & Accessoires · Type: Topic
Demographics of Women's fashion fans
| Metric | Value |
|---|---|
| Female | 76.3% |
| Male | 23.7% |
| Average age | 31.2 |
| Estimated audience size | 6,374,984 |
Audience persona
The typical Women's fashion fan in United States is more female, around 31.2 years old, with strong Design Affinity tendencies and a notable affinity for PSV Eindhoven.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| PSV Eindhoven | 137.44× | Sports |
| Google Maps | 4.63× | Internet & Social Media |
| Capital One | 4.35× | Business & Career |
| Designer clothing | 7.2× | Fashion & Accessoires |
| Indeed.com | 4.34× | Business & Career |
| Google News | 5.94× | News |
| Autism Awareness | 8.11× | Health |
| Kendra Scott | 8.85× | Fashion & Accessoires |
| Diabetes mellitus awareness | 5.45× | Health |
| Urban Outfitters | 5.3× | Shopping |
| Deutsche Eishockey Liga | 28.33× | Sports |
| Back to the Future | 10.3× | Movies & TV |
| DeviantArt | 4.92× | Internet & Social Media |
| Beetlejuice | 3.33× | Movies & TV |
| Loyalty program | 6.33× | Shopping |
| Deal of the day | 4.09× | Shopping |
| Streetwear | 3.53× | Fashion & Accessoires |
| Singer-songwriter | 2.71× | Music & Radio |
| Enterprise Rent-A-Car | 4.09× | Cars & Mobility |
| Key Food | 13.12× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.19 |
| Luxury Orientation | PREMIUM | 2.03 |
| Pet Ownership | JOY | 1.64 |
| Price Sensitivity | PREMIUM | 1.5 |
| Indulgence | JOY | 1.49 |
| LGBTQ+ Identity | OPEN | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.2% |
| China | 10.1% |
| India | 7.0% |
See Women's fashion audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Women's fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.