A data profile of the people who buy, follow and care about Women's fashion in United States — modelled from more than twelve digital signal sources. Women's fashion has an estimated audience of 6,374,984 people in United States.
Women's fashion has an estimated audience of 6,374,984 people in United States. 76.3% are female, 23.7% are male, average age 31.2. Top brand affinities: Deal of the day, Loyalty program, Nordstrom, Key Food, Designer clothing.
Top brand affinities include Deal of the day, Loyalty program, Nordstrom, with strongest over-indexing on Deal of the day (6.71× the country average).
Demographically, the Women's fashion audience skews more female with an average age of 31.2, and over-indexes on personality traits such as Indulgence, Price Sensitivity.
The typical Women's fashion fan in United States is more female, around 31.2 years old, with strong Indulgence tendencies and a notable affinity for Deal of the day.
The key figures that characterise the Women's fashion profile in United States.
76.3% are female, 23.7% are male, average age 31.2.
| Metric | Value |
|---|---|
| Female | 76.3% |
| Male | 23.7% |
| Average age | 31.2 |
| Estimated audience size | 6,374,984 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 22% | |
| 30-39 | 16% | |
| 40-49 | 13% | |
| 50+ | 7% |
of the worldwide Women's fashion audience comes from United States.
| Country | Share |
|---|---|
| United States | 18.2% |
| China | 10.0% |
| India | 7.0% |
The strongest cross-interests of the Women's fashion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Key Food | Shopping | 16.14× | ||
| 02 | Loyalty program | Shopping | 10.12× | ||
| 03 | Taron Egerton | Movies & TV | 9.67× | ||
| 04 | Deal of the day | Shopping | 6.71× | ||
| 05 | Pandora | Fashion & Accessoires | 6.19× | ||
| 06 | Designer clothing | Fashion & Accessoires | 5.25× | ||
| 07 | Nordstrom | Shopping | 3.93× | ||
| 08 | Groupon | Internet & Social Media | 3.80× | ||
| 09 | Handbags | Fashion & Accessoires | 3.44× | ||
| 10 | IKEA | Home & Garden | 3.07× | ||
| 11 | Etsy | Fashion & Accessoires | 2.92× | ||
| 12 | Beauty salons | Beauty & Wellness | 2.80× | ||
| 13 | Veganism | Food & Beverages | 2.67× | ||
| 14 | Luxury goods | Fashion & Accessoires | 2.25× | ||
| 15 | Coupons | Shopping | 2.15× | ||
| 16 | Internet & Social Media | 2.11× | |||
| 17 | Home improvement | Home & Garden | 2.10× | ||
| 18 | Recipes | Food & Beverages | 2.05× | ||
| 19 | Cooking | Food & Beverages | 1.93× | ||
| 20 | Alcoholic beverages | Food & Beverages | 1.84× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.92× | |
| Price Sensitivity | PREMIUM | 2.43× | |
| Pet Ownership | JOY | 2.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.66× | |
| Risk Appetite | THRILL | 0.81× | |
| Need for Security | CONSERVATISM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Women's fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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