Women's fashion Audience in United States
Women's fashion has an estimated audience of 6,374,984 people in United States. 76.3% are female, 23.7% are male, average age 31.2. Top brand affinities: Lulu 黃路梓茵, Dog breed, Home equity, Historic site, Lindy Hop.
Top brand affinities include Lulu 黃路梓茵, Dog breed, Home equity, with strongest over-indexing on Lulu 黃路梓茵 (19.68× the country average). Demographically, the Women's fashion audience skews more female with an average age of 31.2, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Category: Fashion & Accessoires · Type: Topic
Demographics of Women's fashion fans
| Metric | Value |
|---|---|
| Female | 76.3% |
| Male | 23.7% |
| Average age | 31.2 |
| Estimated audience size | 6,374,984 |
Audience persona
The typical Women's fashion fan in United States is more female, around 31.2 years old, with strong Design Affinity tendencies and a notable affinity for Lulu 黃路梓茵.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lulu 黃路梓茵 | 19.68× | Movies & TV |
| Dog breed | 3.47× | Pets & Animals |
| Home equity | 2.33× | Home & Garden |
| Historic site | 4.67× | Arts & Culture |
| Lindy Hop | 10.45× | Music & Radio |
| Goop | 4.47× | Internet & Social Media |
| JDSU | 2.22× | Business & Career |
| Fairy godmother | 5.26× | Literature |
| Governor of Michigan | 5.05× | Politics & Society |
| Voltron: Legendary Defender | 10.3× | Movies & TV |
| Vocal harmony | 2.83× | Music & Radio |
| Grinch | 2.38× | Movies & TV |
| Mothercare | 1.78× | Kids & Family |
| South Asian cuisine | 4.75× | Food & Beverages |
| Staycation | 1.69× | Home & Garden |
| Gilt.com | 4.11× | Shopping |
| Cherish (group) | 5.35× | Music & Radio |
| UK garage | 2.68× | Music & Radio |
| Hibachi | 3.8× | Food & Beverages |
| headspace | 4.44× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.19 |
| Luxury Orientation | PREMIUM | 2.03 |
| Pet Ownership | JOY | 1.64 |
| Price Sensitivity | PREMIUM | 1.5 |
| Indulgence | JOY | 1.49 |
| LGBTQ+ Identity | OPEN | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.2% |
| China | 10.1% |
| India | 7.0% |
See Women's fashion audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Women's fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.