Women's fashion Audience in Germany
Women's fashion has an estimated audience of 1,492,092 people in Germany. 71.5% are female, 28.5% are male, average age 30.6. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Gil Ofarim, Progressive rock, Natural rubber, Product design, Commercial mortgage.
The average Women's fashion fan in Germany is 30.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Gil Ofarim, Progressive rock, Natural rubber, with strongest over-indexing on Gil Ofarim (2.34× the country average). Demographically, the Women's fashion audience skews more female with an average age of 30.6, and over-indexes on personality traits such as Design Affinity, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Women's fashion fans
| Metric | Value |
|---|---|
| Female | 71.5% |
| Male | 28.5% |
| Average age | 30.6 |
| Estimated audience size | 1,492,092 |
Audience persona
The typical Women's fashion fan in Germany is more female, around 30.6 years old, with strong Design Affinity tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 194,295 | 0.6× |
| Bayern | 154,076 | 0.64× |
| Hessen | 112,146 | 0.99× |
| Baden-Württemberg | 109,127 | 0.54× |
| Rheinland-Pfalz | 108,863 | 1.46× |
| Niedersachsen | 79,209 | 0.55× |
| Berlin | 76,552 | 1.15× |
| Thüringen | 41,351 | 1.09× |
| Sachsen-Anhalt | 40,160 | 1.04× |
| Sachsen | 36,219 | 0.49× |
| Schleswig-Holstein | 35,649 | 0.67× |
| Hamburg | 34,286 | 1.02× |
| Brandenburg | 34,120 | 0.74× |
| Mecklenburg-Vorpommern | 32,378 | 1.14× |
| Bremen | 31,586 | 2.48× |
| Saarland | 26,334 | 1.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.34× | Music & Radio |
| Progressive rock | 2.8× | Music & Radio |
| Natural rubber | 2.6× | Cars & Mobility |
| Product design | 1.8× | Business & Career |
| Commercial mortgage | 1.91× | Business & Career |
| MS Mode | 6.2× | Fashion & Accessoires |
| Cachorro | 2.92× | Pets & Animals |
| Home Delivery | 2.07× | Food & Beverages |
| Ipekyol | 2.71× | Shopping |
| Ireen Sheer | 1.72× | Music & Radio |
| McGregor, Iowa | 4.8× | Shopping |
| Jersey (fabric) | 2.93× | Fashion & Accessoires |
| Leprechaun | 4.62× | Literature |
| John Frusciante | 5.18× | Music & Radio |
| Bank account | 1.57× | Business & Career |
| Kazuo Ishiguro | 6.28× | Literature |
| Hockenheim | 4.21× | Travel & Leisure |
| Information sensitivity | 2.63× | Technology & Electronics |
| Japanese domestic market | 2.29× | Politics & Society |
| Caprivi Strip | 4.63× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.54 |
| Individualism | JOY | 1.51 |
| Luxury Orientation | PREMIUM | 1.42 |
| Price Sensitivity | PREMIUM | 1.41 |
| Sports Activity | POWER | 1.34 |
| DIY Mentality | THRILL | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.2% |
| China | 10.1% |
| India | 7.0% |
See Women's fashion audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Women's fashion have in Germany?
Women's fashion has an estimated audience of 1,492,092 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Women's fashion fans?
71.5% of Women's fashion fans are female, 28.5% are male, with an average age of 30.6 years.
Which brands do Women's fashion fans like most?
Women's fashion fans show strongest brand affinity for Gil Ofarim (2.34×), Progressive rock (2.8×), and Natural rubber (2.6×) over the country average.
Where do Women's fashion fans live in Germany?
Women's fashion fans in Germany are most concentrated in Nordrhein-Westfalen (reach 194,295), Bayern (reach 154,076), and Hessen (reach 112,146). These three regions account for the largest share of the active audience.
What other brands do Women's fashion fans also like?
Beyond Women's fashion itself, the audience over-indexes on Progressive rock (2.8×), Natural rubber (2.6×), Product design (1.8×), and Commercial mortgage (1.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Women's fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.