Paganism Audience in United States

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Paganism has an estimated audience of 5,288,549 people in United States. 65.7% are female, 34.3% are male, average age 38.2. Top regions: California, Texas, Florida. Top brand affinities: Steampunk, Throne of Glass, Urban Outfitters, Home Delivery, Historic site.

The average Paganism fan in United States is 38.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Steampunk, Throne of Glass, Urban Outfitters, with strongest over-indexing on Steampunk (7.35× the country average). Demographically, the Paganism audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Mindfulness, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Paganism fans

Demographic split for Paganism audience in United States
MetricValue
Female65.7%
Male34.3%
Average age38.2
Estimated audience size5,288,549

Audience persona

The typical Paganism fan in United States is more female, around 38.2 years old, with strong Mindfulness tendencies and a notable affinity for Steampunk.

Top regions in United States

Top regions ranked by reach for Paganism in United States
RegionReachAffinity
California546,5810.94×
Texas442,0250.97×
Florida329,9650.92×
New York282,1200.95×
Pennsylvania201,0891.13×
Ohio175,4981.08×
North Carolina171,9091.08×
Illinois171,3200.97×
Georgia160,9720.99×
Michigan149,3541.08×
Virginia134,0181.04×
Washington114,4451.08×
New Jersey114,0850.85×
Tennessee112,8691.06×
Indiana110,8181.15×
Massachusetts101,7840.98×
Arizona96,4190.89×
Missouri95,4581.12×
Maryland87,3720.96×
Colorado83,6061×
South Carolina80,2031.01×
Wisconsin79,1480.99×
Minnesota76,2921.01×
Kentucky74,1711.12×
Oklahoma69,7831.19×
Alabama69,1350.94×
Oregon63,7771.05×
Louisiana61,2580.9×
Connecticut53,1811×
Utah49,5141.05×
Arkansas47,4441.09×
Kansas45,6761.1×
Iowa45,2231.04×
Nevada44,0890.86×
Mississippi39,6960.91×
West Virginia30,7971.25×
Idaho28,0851.06×
Nebraska25,4190.96×
New Mexico23,6770.89×
Maine20,7391.09×
New Hampshire20,5670.99×
Hawaii20,2260.89×
Rhode Island15,4750.92×
Montana14,6641×
Washington, District of Columbia13,2510.83×
Delaware12,7460.87×
Alaska11,2050.99×
South Dakota11,0080.9×
North Dakota10,7670.99×
Vermont8,7170.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Paganism audience
BrandAffinityCategory
Steampunk7.35×Fashion & Accessoires
Throne of Glass8.21×Literature
Urban Outfitters1.92×Shopping
Home Delivery3.07×Food & Beverages
Historic site4.13×Arts & Culture
Israel2.03×Travel & Leisure
Winemaking4.34×Food & Beverages
Home equity1.81×Home & Garden
Monmouth County, New Jersey7.6×Travel & Leisure
Home Bargains8.83×Shopping
UK garage3.96×Music & Radio
Bank account1.62×Business & Career
Home staging3.28×Home & Garden
Fairy godmother4.53×Literature
Vocal harmony2.72×Music & Radio
Saving1.72×Business & Career
Goop3.03×Internet & Social Media
Corona (band)3.04×Music & Radio
JibJab3.06×Internet & Social Media
Governor of Michigan3.8×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Paganism audience
TraitClusterScore
MindfulnessBALANCE2.19
LGBTQ+ IdentityOPEN1.87
PatriotismCONSERVATISM1.6
ExtroversionTHRILL1.58
Urban LifestyleOPEN1.49
Community OrientationOPEN1.38

Worldwide distribution

Worldwide audience distribution share by country for Paganism
CountryShare
United States46.1%
Italy15.0%
United Kingdom7.0%

See Paganism audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Paganism have in United States?

Paganism has an estimated audience of 5,288,549 people in United States, concentrated in California and Texas.

What is the gender split and age of Paganism fans?

65.7% of Paganism fans are female, 34.3% are male, with an average age of 38.2 years.

Which brands do Paganism fans like most?

Paganism fans show strongest brand affinity for Steampunk (7.35×), Throne of Glass (8.21×), and Urban Outfitters (1.92×) over the country average.

Where do Paganism fans live in United States?

Paganism fans in United States are most concentrated in California (reach 546,581), Texas (reach 442,025), and Florida (reach 329,965). These three regions account for the largest share of the active audience.

What other brands do Paganism fans also like?

Beyond Paganism itself, the audience over-indexes on Throne of Glass (8.21×), Urban Outfitters (1.92×), Home Delivery (3.07×), and Historic site (4.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Paganism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.