Rascasse Audience Intelligence

Paganism Audience in United States

A data profile of the people who buy, follow and care about Paganism in United States — modelled from more than twelve digital signal sources. Paganism has an estimated audience of 5,288,549 people in United States.

#3638among Topic in United States#401in Politics & Society

The average Paganism fan in United States is 38.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Brittany Snow, Diane Keaton, Cats (musical), with strongest over-indexing on Brittany Snow (9.01× the country average).

Demographically, the Paganism audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Mindfulness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Paganism fan in United States is more female, around 38.2 years old, with strong Mindfulness tendencies and a notable affinity for Brittany Snow.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paganism profile in United States.

Audience size
5.3M
in United States
Gender
65.7%♀
34.3% male
Age
38.2
average years
Country rank
#6339
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Paganism fans

65.7% are female, 34.3% are male, average age 38.2.

Fig. 02

Gender split

65.7%
Female
34.3%
Male
Demographic split for Paganism audience in United States
MetricValue
Female65.7%
Male34.3%
Average age38.2
Estimated audience size5,288,549
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Paganism audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3919%
40-4921%
50+18%
Fig. 04

Worldwide distribution

46.0%

of the worldwide Paganism audience comes from United States.

Worldwide audience distribution share by country for Paganism
CountryShare
United States46.0%
Italy15.0%
United Kingdom7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paganism audience in United States is strongest.

Fig. 05

Top regions by affinity

Paganism fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~30K1.30×
02Kentucky~80K1.19×
03Oklahoma~70K1.18×
04Indiana~100K1.12×
05Maine~20K1.11×
06Pennsylvania~200K1.10×
07Arkansas~50K1.10×
08Alaska~10K1.10×
09Idaho~30K1.09×
10Tennessee~100K1.08×
11Missouri~90K1.08×
12Kansas~40K1.07×
13Utah~50K1.06×
14Ohio~200K1.05×
15North Carolina~200K1.05×
16Michigan~100K1.04×
17Oregon~60K1.04×
18North Dakota~10K1.04×
19Washington~100K1.03×
20Montana~20K1.03×
21Virginia~100K1.00×
22Iowa~40K1.00×
23New Hampshire~20K1.00×
24Alabama~70K0.99×
25Nebraska~30K0.99×
26Colorado~80K0.98×
27South Dakota~10K0.98×
28Vermont~9K0.98×
29South Carolina~80K0.97×
30Minnesota~70K0.97×
31Connecticut~50K0.97×
32Georgia~200K0.96×
33Mississippi~40K0.96×
34Hawaii~20K0.96×
35Texas~400K0.95×
36Maryland~90K0.95×
37Wisconsin~70K0.94×
38Delaware~10K0.94×
39California~500K0.93×
40Illinois~200K0.92×
41Massachusetts~100K0.92×
42Louisiana~60K0.92×
43New Mexico~20K0.92×
44Rhode Island~20K0.92×
45Arizona~100K0.91×
46Florida~300K0.89×
47New York~300K0.88×
48Nevada~40K0.86×
49New Jersey~100K0.83×
50Washington, District of Columbia~10K0.82×
Fig. 06

Affinity by region

Affinity by region — Paganism, United States
0.82×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paganism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paganism audience
#·InterestCategoryAffinity×
01Brittany SnowMovies & TV9.01×
02Old TestamentPolitics & Society9.01×
03International educationBusiness & Career9.01×
04Nick OffermanMovies & TV9.01×
05Billy IdolMusic & Radio9.01×
06Mrs. DoubtfireMovies & TV9.01×
07TV GuideMovies & TV9.01×
08TVLineNews9.01×
09Cats (musical)Music & Radio7.83×
10Marlon BrandoMovies & TV6.84×
11Berlin WallTravel & Leisure6.33×
12Diane KeatonMovies & TV5.59×
13Stitch!Movies & TV5.31×
14Tony AwardArts & Culture4.47×
15Chuck NorrisMovies & TV3.60×
16FedExBusiness & Career2.77×
17Britney SpearsMusic & Radio2.50×
18RadioTechnology & Electronics2.15×
19RedditInternet & Social Media1.83×
20PinterestInternet & Social Media1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paganism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paganism audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.27×
PatriotismCONSERVATISM2.16×
SpiritualityBALANCE1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paganism audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.87×
Risk AppetiteTHRILL0.92×
Sports ActivityPOWER0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Paganism have in United States?

Paganism has an estimated audience of 5,288,549 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Paganism fans?

65.7% of Paganism fans are female, 34.3% are male, with an average age of 38.2 years.

03

Which brands do Paganism fans like most?

Paganism fans show strongest brand affinity for Brittany Snow (9.01×), Diane Keaton (5.59×), and Cats (musical) (7.83×) over the country average.

04

Where do Paganism fans live in United States?

Paganism fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Paganism fans also like?

Beyond Paganism itself, the audience over-indexes on Diane Keaton (5.59×), Cats (musical) (7.83×), Chuck Norris (3.6×), and Old Testament (9.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Paganism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Paganism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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