Paganism Audience in Germany
Paganism has an estimated audience of 353,253 people in Germany. 53.6% are female, 46.4% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Vikings (TV series), Smallville, Harry Potter, The Man in the High Castle (TV series), Chester Bennington.
The average Paganism fan in Germany is 38.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Vikings (TV series), Smallville, Harry Potter, with strongest over-indexing on Vikings (TV series) (9.82× the country average). Demographically, the Paganism audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Paganism fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 38.1 |
| Estimated audience size | 353,253 |
Audience persona
The typical Paganism fan in Germany is balanced, around 38.1 years old, with strong Extroversion tendencies and a notable affinity for Vikings (TV series).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 84,333 | 1.09× |
| Bayern | 59,317 | 1.04× |
| Baden-Württemberg | 51,648 | 1.07× |
| Niedersachsen | 34,622 | 1.01× |
| Hessen | 34,129 | 1.27× |
| Berlin | 22,857 | 1.45× |
| Rheinland-Pfalz | 19,217 | 1.09× |
| Sachsen | 14,845 | 0.86× |
| Schleswig-Holstein | 11,944 | 0.94× |
| Hamburg | 9,156 | 1.15× |
| Brandenburg | 8,519 | 0.78× |
| Thüringen | 6,679 | 0.74× |
| Sachsen-Anhalt | 6,386 | 0.7× |
| Mecklenburg-Vorpommern | 4,736 | 0.7× |
| Saarland | 3,788 | 0.87× |
| Bremen | 3,761 | 1.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vikings (TV series) | 9.82× | Movies & TV |
| Smallville | 12.56× | Movies & TV |
| Harry Potter | 2.05× | Movies & TV |
| The Man in the High Castle (TV series) | 20× | Movies & TV |
| Chester Bennington | 11.8× | Music & Radio |
| Full Metal Jacket | 16.85× | Movies & TV |
| Clint Eastwood | 5.78× | Movies & TV |
| Tagesschau | 2.02× | Movies & TV |
| Pets | 1.9× | Pets & Animals |
| Western Union | 4.03× | Business & Career |
| Google Maps | 2.39× | Internet & Social Media |
| Tinker Bell (film series) | 12.52× | Movies & TV |
| Italo disco | 7.76× | Music & Radio |
| Batman | 2.3× | Movies & TV |
| Anime convention | 3.78× | Literature |
| Real property | 3.87× | Home & Garden |
| Bookselling | 3.31× | Literature |
| Robin Hood (2010 film) | 28.06× | Movies & TV |
| Game of Thrones | 2.4× | Movies & TV |
| Automobiles | 1.68× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.8 |
| LGBTQ+ Identity | OPEN | 1.73 |
| Pet Ownership | JOY | 1.73 |
| Tradition | CONSERVATISM | 1.71 |
| Sustainability | BALANCE | 1.56 |
| Mindfulness | BALANCE | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.1% |
| Italy | 15.0% |
| United Kingdom | 7.0% |
See Paganism audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Paganism have in Germany?
Paganism has an estimated audience of 353,253 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Paganism fans?
53.6% of Paganism fans are female, 46.4% are male, with an average age of 38.1 years.
Which brands do Paganism fans like most?
Paganism fans show strongest brand affinity for Vikings (TV series) (9.82×), Smallville (12.56×), and Harry Potter (2.05×) over the country average.
Where do Paganism fans live in Germany?
Paganism fans in Germany are most concentrated in Nordrhein-Westfalen (reach 84,333), Bayern (reach 59,317), and Baden-Württemberg (reach 51,648). These three regions account for the largest share of the active audience.
What other brands do Paganism fans also like?
Beyond Paganism itself, the audience over-indexes on Smallville (12.56×), Harry Potter (2.05×), The Man in the High Castle (TV series) (20×), and Chester Bennington (11.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Paganism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.