Paganism Audience in Germany
Paganism has an estimated audience of 353,253 people in Germany. 53.6% are female, 46.4% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: KLIX (AM), Dog breed, Loincloth, Corona (band), Gov.uk.
The average Paganism fan in Germany is 38.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include KLIX (AM), Dog breed, Loincloth, with strongest over-indexing on KLIX (AM) (7.83× the country average). Demographically, the Paganism audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Paganism fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 38.1 |
| Estimated audience size | 353,253 |
Audience persona
The typical Paganism fan in Germany is balanced, around 38.1 years old, with strong Extroversion tendencies and a notable affinity for KLIX (AM).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 84,333 | 1.09× |
| Bayern | 59,317 | 1.04× |
| Baden-Württemberg | 51,648 | 1.07× |
| Niedersachsen | 34,622 | 1.01× |
| Hessen | 34,129 | 1.27× |
| Berlin | 22,857 | 1.45× |
| Rheinland-Pfalz | 19,217 | 1.09× |
| Sachsen | 14,845 | 0.86× |
| Schleswig-Holstein | 11,944 | 0.94× |
| Hamburg | 9,156 | 1.15× |
| Brandenburg | 8,519 | 0.78× |
| Thüringen | 6,679 | 0.74× |
| Sachsen-Anhalt | 6,386 | 0.7× |
| Mecklenburg-Vorpommern | 4,736 | 0.7× |
| Saarland | 3,788 | 0.87× |
| Bremen | 3,761 | 1.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KLIX (AM) | 7.83× | Music & Radio |
| Dog breed | 2.79× | Pets & Animals |
| Loincloth | 8.52× | Fashion & Accessoires |
| Corona (band) | 6.78× | Music & Radio |
| Gov.uk | 14.95× | Politics & Society |
| Coba | 28.06× | Travel & Leisure |
| Israel | 3.39× | Travel & Leisure |
| The Client (1994 film) | 11.28× | Movies & TV |
| Unique Gifts | 1.76× | Shopping |
| Haberler | 1.67× | News |
| Progressive rock | 1.87× | Music & Radio |
| Javier, Leyte | 20× | Travel & Leisure |
| Hobby Lobby | 7.06× | Home & Garden |
| Personalised Gifts | 1.9× | Home & Garden |
| Collectable | 1.5× | Kids & Family |
| Commercial mortgage | 1.84× | Business & Career |
| Birthday Gifts | 1.51× | Kids & Family |
| Preacher (comics) | 6.06× | Literature |
| Goosebumps (film) | 7.52× | Movies & TV |
| Škoda Kodiaq | 1.63× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.8 |
| LGBTQ+ Identity | OPEN | 1.73 |
| Pet Ownership | JOY | 1.73 |
| Tradition | CONSERVATISM | 1.71 |
| Sustainability | BALANCE | 1.56 |
| Mindfulness | BALANCE | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.1% |
| Italy | 15.0% |
| United Kingdom | 7.0% |
See Paganism audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Paganism have in Germany?
Paganism has an estimated audience of 353,253 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Paganism fans?
53.6% of Paganism fans are female, 46.4% are male, with an average age of 38.1 years.
Which brands do Paganism fans like most?
Paganism fans show strongest brand affinity for KLIX (AM) (7.83×), Dog breed (2.79×), and Loincloth (8.52×) over the country average.
Where do Paganism fans live in Germany?
Paganism fans in Germany are most concentrated in Nordrhein-Westfalen (reach 84,333), Bayern (reach 59,317), and Baden-Württemberg (reach 51,648). These three regions account for the largest share of the active audience.
What other brands do Paganism fans also like?
Beyond Paganism itself, the audience over-indexes on Dog breed (2.79×), Loincloth (8.52×), Corona (band) (6.78×), and Gov.uk (14.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Paganism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.