Rascasse Audience Intelligence

Paganism Audience in Germany

A data profile of the people who buy, follow and care about Paganism in Germany — modelled from more than twelve digital signal sources. Paganism has an estimated audience of 353,253 people in Germany.

#5659among Topic in Germany#760in Politics & Society

The average Paganism fan in Germany is 38.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Smallville, Vikings (TV series), The Man in the High Castle (TV series), with strongest over-indexing on Smallville (16.39× the country average).

Demographically, the Paganism audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Extroversion, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Paganism fan in Germany is balanced, around 38.1 years old, with strong Extroversion tendencies and a notable affinity for Smallville.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paganism profile in Germany.

Audience size
353K
in Germany
Gender
53.6%♀
46.4% male
Age
38.1
average years
Country rank
#15413
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Paganism fans

53.6% are female, 46.4% are male, average age 38.1.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for Paganism audience in Germany
MetricValue
Female53.6%
Male46.4%
Average age38.1
Estimated audience size353,253
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Paganism audience in Germany
Age bracketShare%
16-1921%
20-2919%
30-3922%
40-4923%
50+15%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Paganism audience comes from Germany.

Worldwide audience distribution share by country for Paganism
CountryShare
United States46.0%
Italy15.0%
United Kingdom7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paganism audience in Germany is strongest.

Fig. 05

Top regions by affinity

Paganism fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.36×
02Hessen~30K1.20×
03Bremen~4K1.17×
04Hamburg~9K1.11×
05Rheinland-Pfalz~20K1.07×
06Nordrhein-Westfalen~80K1.05×
07Baden-Württemberg~50K1.04×
08Niedersachsen~30K1.01×
09Bayern~60K1.00×
10Schleswig-Holstein~10K0.97×
11Saarland~4K0.92×
12Sachsen~20K0.90×
13Thüringen~8K0.87×
14Brandenburg~9K0.85×
15Sachsen-Anhalt~8K0.83×
16Mecklenburg-Vorpommern~6K0.82×
Fig. 06

Affinity by region

Affinity by region — Paganism, Germany
0.82×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paganism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paganism audience
#·InterestCategoryAffinity×
01Robin Hood (2010 film)Movies & TV38.93×
02RagnarökPolitics & Society23.33×
03The Man in the High Castle (TV series)Movies & TV20.00×
04MonumentsMusic & Radio19.60×
05SmallvilleMovies & TV16.39×
06VersengoldMusic & Radio14.31×
07Vikings (TV series)Movies & TV10.96×
08Schindler's ListMovies & TV9.26×
09Person of Interest (TV series)Movies & TV8.94×
10The HobbitMovies & TV8.84×
11Chester BenningtonMusic & Radio8.58×
12Gothic fashionFashion & Accessoires6.38×
13Jason MomoaMovies & TV5.21×
14ThomannShopping3.77×
15HugendubelShopping3.54×
16BooksellingLiterature3.20×
17SupermanMovies & TV2.56×
18Game of ThronesMovies & TV2.55×
19TagesschauMovies & TV2.46×
20Harry PotterMovies & TV1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paganism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paganism audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.43×
IndividualismJOY1.69×
TraditionCONSERVATISM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paganism audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.70×
Luxury OrientationPREMIUM0.79×
DIY MentalityTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Paganism have in Germany?

Paganism has an estimated audience of 353,253 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Paganism fans?

53.6% of Paganism fans are female, 46.4% are male, with an average age of 38.1 years.

03

Which brands do Paganism fans like most?

Paganism fans show strongest brand affinity for Smallville (16.39×), Vikings (TV series) (10.96×), and The Man in the High Castle (TV series) (20×) over the country average.

04

Where do Paganism fans live in Germany?

Paganism fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Paganism fans also like?

Beyond Paganism itself, the audience over-indexes on Vikings (TV series) (10.96×), The Man in the High Castle (TV series) (20×), Tagesschau (2.46×), and Robin Hood (2010 film) (38.93×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Paganism audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Paganism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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