Rascasse Audience Intelligence

Lyric poetry Audience in Germany

A data profile of the people who buy, follow and care about Lyric poetry in Germany — modelled from more than twelve digital signal sources. Lyric poetry has an estimated audience of 1,298,846 people in Germany.

#2647among Topic in Germany#72in Literature

The average Lyric poetry fan in Germany is 44.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Thomas Gottschalk, Sandmännchen, Michelle, with strongest over-indexing on Thomas Gottschalk (5.93× the country average).

Demographically, the Lyric poetry audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Spirituality, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lyric poetry fan in Germany is more female, around 44.4 years old, with strong Spirituality tendencies and a notable affinity for Thomas Gottschalk.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lyric poetry profile in Germany.

Audience size
1.3M
in Germany
Gender
72.4%♀
27.6% male
Age
44.4
average years
Country rank
#5108
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lyric poetry fans

72.4% are female, 27.6% are male, average age 44.4.

Fig. 02

Gender split

72.4%
Female
27.6%
Male
Demographic split for Lyric poetry audience in Germany
MetricValue
Female72.4%
Male27.6%
Average age44.4
Estimated audience size1,298,846
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Lyric poetry audience in Germany
Age bracketShare%
16-1912%
20-2912%
30-3918%
40-4927%
50+31%
Fig. 04

Worldwide distribution

10.7%

of the worldwide Lyric poetry audience comes from Germany.

Worldwide audience distribution share by country for Lyric poetry
CountryShare
United States16.9%
Germany10.7%
India7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lyric poetry audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lyric poetry fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.27×
02Niedersachsen~100K1.11×
03Mecklenburg-Vorpommern~30K1.11×
04Baden-Württemberg~200K1.05×
05Thüringen~30K1.05×
06Sachsen~70K1.04×
07Brandenburg~40K1.03×
08Sachsen-Anhalt~30K1.01×
09Hamburg~30K0.99×
10Schleswig-Holstein~50K0.98×
11Nordrhein-Westfalen~300K0.97×
12Hessen~100K0.97×
13Saarland~10K0.93×
14Berlin~50K0.90×
15Rheinland-Pfalz~60K0.89×
16Bayern~200K0.74×
Fig. 06

Affinity by region

Affinity by region — Lyric poetry, Germany
0.74×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lyric poetry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lyric poetry audience
#·InterestCategoryAffinity×
01SandmännchenKids & Family11.91×
02Old TestamentPolitics & Society7.00×
03Sentimental balladMusic & Radio6.83×
04DJ ÖtziMusic & Radio6.79×
05Andy BorgMusic & Radio6.58×
06Thomas GottschalkMovies & TV5.93×
07Semino RossiMusic & Radio5.85×
08Wolfgang PetryMusic & Radio5.64×
09Andrea BergMusic & Radio5.50×
10UnheiligMusic & Radio5.18×
11MichelleMusic & Radio4.94×
12Stefan MrossMusic & Radio4.81×
13Florian SilbereisenMusic & Radio4.53×
14Roland KaiserMusic & Radio4.30×
15Storm of LoveMovies & TV4.27×
16In aller FreundschaftMovies & TV4.19×
17PleitetickerNews3.39×
18Bares für RaresMovies & TV3.38×
19Wetter.comHome & Garden3.17×
20Schlager musicMusic & Radio2.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lyric poetry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lyric poetry audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.21×
Pet OwnershipJOY1.17×
TraditionCONSERVATISM1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lyric poetry audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.30×
Luxury OrientationPREMIUM0.40×
SustainabilityBALANCE0.44×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lyric poetry have in Germany?

Lyric poetry has an estimated audience of 1,298,846 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Lyric poetry fans?

72.4% of Lyric poetry fans are female, 27.6% are male, with an average age of 44.4 years.

03

Which brands do Lyric poetry fans like most?

Lyric poetry fans show strongest brand affinity for Thomas Gottschalk (5.93×), Sandmännchen (11.91×), and Michelle (4.94×) over the country average.

04

Where do Lyric poetry fans live in Germany?

Lyric poetry fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Baden-Württemberg (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Lyric poetry fans also like?

Beyond Lyric poetry itself, the audience over-indexes on Sandmännchen (11.91×), Michelle (4.94×), Andy Borg (6.58×), and Roland Kaiser (4.3×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in Germany

See Lyric poetry audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lyric poetry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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