Lyric poetry Audience in Germany

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Lyric poetry has an estimated audience of 1,298,846 people in Germany. 72.4% are female, 27.6% are male, average age 44.4. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Thomas Gottschalk, Andy Borg, Wetter.com, Roland Kaiser, Florian Silbereisen.

The average Lyric poetry fan in Germany is 44.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Thomas Gottschalk, Andy Borg, Wetter.com, with strongest over-indexing on Thomas Gottschalk (5.93× the country average). Demographically, the Lyric poetry audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Mindfulness, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Literature · Type: Topic

Demographics of Lyric poetry fans

Demographic split for Lyric poetry audience in Germany
MetricValue
Female72.4%
Male27.6%
Average age44.4
Estimated audience size1,298,846

Audience persona

The typical Lyric poetry fan in Germany is more female, around 44.4 years old, with strong Mindfulness tendencies and a notable affinity for Thomas Gottschalk.

Top regions in Germany

Top regions ranked by reach for Lyric poetry in Germany
RegionReachAffinity
Nordrhein-Westfalen284,575
Baden-Württemberg196,1011.11×
Bayern152,1170.73×
Niedersachsen144,3731.14×
Hessen98,0460.99×
Sachsen67,4601.06×
Rheinland-Pfalz57,3430.88×
Berlin53,9510.93×
Schleswig-Holstein44,2660.95×
Brandenburg40,5981.01×
Thüringen33,225
Sachsen-Anhalt31,6110.94×
Hamburg30,4671.04×
Mecklenburg-Vorpommern27,4171.11×
Bremen14,0311.26×
Saarland13,5960.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lyric poetry audience
BrandAffinityCategory
Thomas Gottschalk5.93×Movies & TV
Andy Borg6.58×Music & Radio
Wetter.com3.17×Home & Garden
Roland Kaiser4.3×Music & Radio
Florian Silbereisen4.53×Music & Radio
Michelle4.94×Music & Radio
Andrea Berg5.5×Music & Radio
Storm of Love4.27×Movies & TV
Wolfgang Petry5.64×Music & Radio
Semino Rossi5.85×Music & Radio
Stefan Mross4.81×Music & Radio
Schlager music2.92×Music & Radio
In aller Freundschaft4.19×Movies & TV
Old TestamentPolitics & Society
Iris Berben3.91×Movies & TV
Sentimental ballad6.83×Music & Radio
Pleiteticker3.39×News
Gala2.08×News
DJ Ötzi6.79×Music & Radio
Helene Fischer2.41×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lyric poetry audience
TraitClusterScore
MindfulnessBALANCE1.49
TraditionCONSERVATISM1.36
Pet OwnershipJOY1.35
LGBTQ+ IdentityOPEN1.2
ExtroversionTHRILL1.2
Sports ActivityPOWER1.14

Worldwide distribution

Worldwide audience distribution share by country for Lyric poetry
CountryShare
United States16.9%
Germany10.7%
India7.2%

See Lyric poetry audiences in other countries

More Literature audiences in Germany

Frequently asked questions

How many fans does Lyric poetry have in Germany?

Lyric poetry has an estimated audience of 1,298,846 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

What is the gender split and age of Lyric poetry fans?

72.4% of Lyric poetry fans are female, 27.6% are male, with an average age of 44.4 years.

Which brands do Lyric poetry fans like most?

Lyric poetry fans show strongest brand affinity for Thomas Gottschalk (5.93×), Andy Borg (6.58×), and Wetter.com (3.17×) over the country average.

Where do Lyric poetry fans live in Germany?

Lyric poetry fans in Germany are most concentrated in Nordrhein-Westfalen (reach 284,575), Baden-Württemberg (reach 196,101), and Bayern (reach 152,117). These three regions account for the largest share of the active audience.

What other brands do Lyric poetry fans also like?

Beyond Lyric poetry itself, the audience over-indexes on Andy Borg (6.58×), Wetter.com (3.17×), Roland Kaiser (4.3×), and Florian Silbereisen (4.53×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lyric poetry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.