Rascasse Audience Intelligence

Devil Audience in Germany

A data profile of the people who buy, follow and care about Devil in Germany — modelled from more than twelve digital signal sources. Devil has an estimated audience of 1,767,466 people in Germany.

#2135among Topic in Germany#141in Politics & Society

The average Devil fan in Germany is 41.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Heath Ledger, Müller (company), Italo disco, with strongest over-indexing on Heath Ledger (8.06× the country average).

Demographically, the Devil audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Devil fan in Germany is balanced, around 41.3 years old, with strong Community Orientation tendencies and a notable affinity for Heath Ledger.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Devil profile in Germany.

Audience size
1.8M
in Germany
Gender
54.3%♀
45.7% male
Age
41.3
average years
Country rank
#3803
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Devil fans

54.3% are female, 45.7% are male, average age 41.3.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Devil audience in Germany
MetricValue
Female54.3%
Male45.7%
Average age41.3
Estimated audience size1,767,466
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Devil audience in Germany
Age bracketShare%
16-1915%
20-2915%
30-3921%
40-4929%
50+20%
Fig. 04

Worldwide distribution

12.6%

of the worldwide Devil audience comes from Germany.

Worldwide audience distribution share by country for Devil
CountryShare
United States17.5%
Mexico13.7%
Germany12.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Devil audience in Germany is strongest.

Fig. 05

Top regions by affinity

Devil fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~200K1.24×
02Berlin~80K1.06×
03Bremen~20K1.05×
04Thüringen~50K1.02×
05Nordrhein-Westfalen~400K1.01×
06Rheinland-Pfalz~90K1.01×
07Bayern~300K0.99×
08Sachsen~90K0.99×
09Hamburg~40K0.99×
10Saarland~20K0.99×
11Baden-Württemberg~200K0.98×
12Sachsen-Anhalt~40K0.97×
13Schleswig-Holstein~60K0.95×
14Brandenburg~50K0.95×
15Niedersachsen~200K0.94×
16Mecklenburg-Vorpommern~30K0.92×
Fig. 06

Affinity by region

Affinity by region — Devil, Germany
0.92×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Devil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Devil audience
#·InterestCategoryAffinity×
01Italo discoMusic & Radio8.23×
02Vincent D'OnofrioMovies & TV8.22×
03Heath LedgerMovies & TV8.06×
04Old TestamentPolitics & Society7.22×
05Black SabbathMusic & Radio7.21×
06Lyric poetryLiterature5.06×
07Dieter BohlenMusic & Radio3.44×
08Western UnionBusiness & Career2.76×
09SatireLiterature2.54×
10Roland KaiserMusic & Radio2.48×
11VolunteeringPolitics & Society2.37×
12Müller (company)Food & Beverages2.32×
13Singer-songwriterMusic & Radio2.30×
14GMX MailInternet & Social Media2.25×
15Wetter.comHome & Garden1.99×
16CHECK24Business & Career1.87×
17TransfermarktSports1.76×
18TikTokInternet & Social Media1.64×
19PoliticsPolitics & Society1.63×
20KauflandShopping1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Devil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Devil audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.42×
PatriotismCONSERVATISM1.38×
ExtroversionTHRILL1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Devil audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.61×
Luxury OrientationPREMIUM0.66×
Sports ActivityPOWER0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Devil have in Germany?

Devil has an estimated audience of 1,767,466 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Devil fans?

54.3% of Devil fans are female, 45.7% are male, with an average age of 41.3 years.

03

Which brands do Devil fans like most?

Devil fans show strongest brand affinity for Heath Ledger (8.06×), Müller (company) (2.32×), and Italo disco (8.23×) over the country average.

04

Where do Devil fans live in Germany?

Devil fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Devil fans also like?

Beyond Devil itself, the audience over-indexes on Müller (company) (2.32×), Italo disco (8.23×), Old Testament (7.22×), and TikTok (1.64×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Devil audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Devil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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