Devil Audience in Germany
Devil has an estimated audience of 1,767,466 people in Germany. 54.3% are female, 45.7% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Israel, Rossmann, Personalised Gifts, CAC 40, Unique Gifts.
The average Devil fan in Germany is 41.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Israel, Rossmann, Personalised Gifts, with strongest over-indexing on Israel (4.85× the country average). Demographically, the Devil audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Pet Ownership, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Devil fans
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 41.3 |
| Estimated audience size | 1,767,466 |
Audience persona
The typical Devil fan in Germany is balanced, around 41.3 years old, with strong Pet Ownership tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 436,408 | 1.13× |
| Bayern | 287,519 | 1.01× |
| Baden-Württemberg | 241,979 | 1× |
| Hessen | 187,953 | 1.4× |
| Niedersachsen | 163,745 | 0.95× |
| Berlin | 94,269 | 1.19× |
| Rheinland-Pfalz | 89,242 | 1.01× |
| Sachsen | 80,839 | 0.93× |
| Schleswig-Holstein | 62,518 | 0.99× |
| Brandenburg | 51,652 | 0.94× |
| Sachsen-Anhalt | 44,248 | 0.97× |
| Thüringen | 38,911 | 0.86× |
| Hamburg | 38,818 | 0.97× |
| Mecklenburg-Vorpommern | 27,767 | 0.82× |
| Saarland | 18,611 | 0.86× |
| Bremen | 14,570 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 4.85× | Travel & Leisure |
| Rossmann | 1.51× | Shopping |
| Personalised Gifts | 2.3× | Home & Garden |
| CAC 40 | 1.68× | Business & Career |
| Unique Gifts | 1.53× | Shopping |
| Snow White (Fables) | 2.29× | Literature |
| KLIX (AM) | 2.4× | Music & Radio |
| Stradivarius | 1.52× | Shopping |
| Kyokushin | 8.8× | Sports |
| Whist | 4.55× | Games |
| Time (magazine) | 1.63× | News |
| Este, Veneto | 2× | Travel & Leisure |
| Esra Erol | 4.46× | Movies & TV |
| Home Delivery | 1.68× | Food & Beverages |
| Mae Hong Son Province | 8.8× | Travel & Leisure |
| Gudrun Sjödén | 1.56× | Fashion & Accessoires |
| Emperor Entertainment Group | 1.88× | Business & Career |
| Preacher (comics) | 3.32× | Literature |
| Footloose (1984 film) | 2.51× | Movies & TV |
| Yamoussoukro | 8.33× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.47 |
| Quality Awareness | PREMIUM | 1.21 |
| Patriotism | CONSERVATISM | 1.16 |
| Extroversion | THRILL | 1.15 |
| Early Adopter Mentality | POWER | 1.04 |
| Mindfulness | BALANCE | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| Mexico | 13.7% |
| Germany | 12.6% |
See Devil audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Devil have in Germany?
Devil has an estimated audience of 1,767,466 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Devil fans?
54.3% of Devil fans are female, 45.7% are male, with an average age of 41.3 years.
Which brands do Devil fans like most?
Devil fans show strongest brand affinity for Israel (4.85×), Rossmann (1.51×), and Personalised Gifts (2.3×) over the country average.
Where do Devil fans live in Germany?
Devil fans in Germany are most concentrated in Nordrhein-Westfalen (reach 436,408), Bayern (reach 287,519), and Baden-Württemberg (reach 241,979). These three regions account for the largest share of the active audience.
What other brands do Devil fans also like?
Beyond Devil itself, the audience over-indexes on Rossmann (1.51×), Personalised Gifts (2.3×), CAC 40 (1.68×), and Unique Gifts (1.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Devil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.