Rascasse Audience Intelligence

Devil Audience in United States

A data profile of the people who buy, follow and care about Devil in United States — modelled from more than twelve digital signal sources. Devil has an estimated audience of 2,457,613 people in United States.

#5672among Topic in United States#779in Politics & Society

The average Devil fan in United States is 34.8 years old, balanced, and lives primarily in New Jersey.

The audience is concentrated in New Jersey, New York, California.

Top brand affinities include Superman, Web server, Winona Ryder, with strongest over-indexing on Superman (1.94× the country average).

Demographically, the Devil audience skews balanced with an average age of 34.8, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Devil fan in United States is balanced, around 34.8 years old, with strong Patriotism tendencies and a notable affinity for Superman.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Devil profile in United States.

Audience size
2.5M
in United States
Gender
51.1%♀
48.9% male
Age
34.8
average years
Country rank
#12067
Topic in United States
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Devil fans

51.1% are female, 48.9% are male, average age 34.8.

Fig. 02

Gender split

51.1%
Female
48.9%
Male
Demographic split for Devil audience in United States
MetricValue
Female51.1%
Male48.9%
Average age34.8
Estimated audience size2,457,613
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Devil audience in United States
Age bracketShare%
16-1931%
20-2921%
30-3918%
40-4917%
50+12%
Fig. 04

Worldwide distribution

17.5%

of the worldwide Devil audience comes from United States.

Worldwide audience distribution share by country for Devil
CountryShare
United States17.5%
Mexico13.7%
Germany12.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Devil audience in United States is strongest.

Fig. 05

Top regions by affinity

Devil fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~700K10.91×
02Alaska~10K2.74×
03New York~300K2.00×
04Pennsylvania~100K1.50×
05Delaware~10K1.40×
06Vermont~5K1.16×
07Connecticut~30K1.06×
08Rhode Island~8K1.00×
09Massachusetts~50K0.95×
10Washington, District of Columbia~7K0.89×
11West Virginia~10K0.88×
12South Carolina~30K0.86×
13Nevada~20K0.85×
14New Hampshire~8K0.82×
15Florida~100K0.81×
16North Carolina~60K0.81×
17Maryland~30K0.80×
18Maine~7K0.79×
19Louisiana~20K0.77×
20North Dakota~4K0.77×
21Virginia~40K0.75×
22Mississippi~10K0.73×
23Kansas~10K0.72×
24Arizona~40K0.71×
25Colorado~30K0.71×
26Kentucky~20K0.70×
27Illinois~60K0.68×
28Indiana~30K0.68×
29Ohio~50K0.67×
30Michigan~40K0.67×
31Tennessee~30K0.67×
32New Mexico~8K0.67×
33Georgia~50K0.66×
34South Dakota~4K0.66×
35California~200K0.65×
36Wisconsin~20K0.65×
37Alabama~20K0.64×
38Nebraska~8K0.63×
39Texas~100K0.62×
40Utah~10K0.62×
41Missouri~20K0.61×
42Oklahoma~20K0.61×
43Arkansas~10K0.61×
44Montana~4K0.61×
45Hawaii~6K0.59×
46Washington~30K0.58×
47Oregon~20K0.58×
48Iowa~10K0.58×
49Minnesota~20K0.56×
50Idaho~7K0.55×
Fig. 06

Affinity by region

Affinity by region — Devil, United States
0.55×1.00×10.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Devil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Devil audience
#·InterestCategoryAffinity×
01FIFA Club World CupSports8.17×
02Lyric poetryLiterature7.23×
03El PaísNews7.08×
04Atlético MadridSports5.22×
05ImprovisationMusic & Radio4.84×
06Winona RyderMovies & TV4.21×
07Web serverTechnology & Electronics4.19×
08AMC (TV channel)Movies & TV2.54×
09Milwaukee BrewersSports2.28×
10Barnes & NobleLiterature2.17×
11Internet celebrityInternet & Social Media2.01×
12SupermanMovies & TV1.94×
13Spanish languagePolitics & Society1.89×
14Catholic ChurchPolitics & Society1.79×
15Game of ThronesMovies & TV1.78×
16RadioTechnology & Electronics1.69×
17Las VegasTravel & Leisure1.67×
18BatmanMovies & TV1.65×
19Five BelowShopping1.58×
20Subscription business modelShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Devil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Devil audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.64×
SpiritualityBALANCE1.55×
ExtroversionTHRILL1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Devil audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.68×
Quality AwarenessPREMIUM0.73×
Design AffinityPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Devil have in United States?

Devil has an estimated audience of 2,457,613 people in United States, concentrated in New Jersey and New York.

02

What is the gender split and age of Devil fans?

51.1% of Devil fans are female, 48.9% are male, with an average age of 34.8 years.

03

Which brands do Devil fans like most?

Devil fans show strongest brand affinity for Superman (1.94×), Web server (4.19×), and Winona Ryder (4.21×) over the country average.

04

Where do Devil fans live in United States?

Devil fans in United States are most concentrated in New Jersey (reach ~700K), New York (reach ~300K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Devil fans also like?

Beyond Devil itself, the audience over-indexes on Web server (4.19×), Winona Ryder (4.21×), FIFA Club World Cup (8.17×), and Improvisation (4.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Devil audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Devil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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