Rascasse Audience Intelligence

Star Wars: The Force Awakens Audience in United States

A data profile of the people who buy, follow and care about Star Wars: The Force Awakens in United States — modelled from more than twelve digital signal sources. Star Wars: The Force Awakens has an estimated audience of 3,750,402 people in United States.

#6among Novel in United States#318among Movie / TV Show / Series in United States#982in Movies & TV

The average Star Wars: The Force Awakens fan in United States is 32.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Obsessed (2009 film), Josh Brolin, Guardians of the Galaxy (film), with strongest over-indexing on Obsessed (2009 film) (11.27× the country average).

Demographically, the Star Wars: The Force Awakens audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Star Wars: The Force Awakens fan in United States is more male, around 32.5 years old, with strong Patriotism tendencies and a notable affinity for Obsessed (2009 film).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Novel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Star Wars: The Force Awakens profile in United States.

Audience size
3.8M
in United States
Gender
31.3%♀
68.7% male
Age
32.5
average years
Country rank
#8488
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Star Wars: The Force Awakens viewers

31.3% are female, 68.7% are male, average age 32.5.

Fig. 02

Gender split

31.3%
Female
68.7%
Male
Demographic split for Star Wars: The Force Awakens audience in United States
MetricValue
Female31.3%
Male68.7%
Average age32.5
Estimated audience size3,750,402
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Star Wars: The Force Awakens audience in United States
Age bracketShare%
16-1937%
20-2921%
30-3920%
40-4916%
50+6%
Fig. 04

Worldwide distribution

54.7%

of the worldwide Star Wars: The Force Awakens audience comes from United States.

Worldwide audience distribution share by country for Star Wars: The Force Awakens
CountryShare
United States54.7%
United Kingdom9.0%
Germany6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Star Wars: The Force Awakens audience in United States is strongest.

Fig. 05

Top regions by affinity

Star Wars: The Force Awakens fans by region: top regions in United States
#RegionReachAffinity×
01Utah~50K1.44×
02Idaho~30K1.38×
03California~500K1.17×
04Alaska~9K1.17×
05Oklahoma~50K1.15×
06Oregon~50K1.14×
07Arizona~90K1.13×
08Washington~90K1.13×
09Kansas~30K1.10×
10Indiana~70K1.08×
11New Mexico~20K1.07×
12North Dakota~8K1.07×
13Montana~10K1.06×
14Colorado~60K1.05×
15Iowa~30K1.05×
16Missouri~60K1.03×
17South Dakota~9K1.03×
18Nebraska~20K1.02×
19Michigan~100K1.01×
20Minnesota~50K1.01×
21New Hampshire~10K1.01×
22Texas~300K1.00×
23Tennessee~80K1.00×
24Kentucky~50K1.00×
25Wisconsin~60K0.99×
26Nevada~40K0.99×
27Arkansas~30K0.99×
28Ohio~100K0.98×
29Maine~10K0.98×
30Hawaii~20K0.97×
31West Virginia~20K0.95×
32Vermont~6K0.95×
33Virginia~90K0.94×
34Florida~200K0.93×
35Illinois~100K0.93×
36Connecticut~40K0.93×
37Rhode Island~10K0.92×
38Pennsylvania~100K0.91×
39North Carolina~100K0.91×
40Massachusetts~70K0.91×
41Delaware~9K0.91×
42South Carolina~50K0.90×
43Louisiana~40K0.90×
44Alabama~50K0.88×
45Georgia~100K0.87×
46Maryland~60K0.87×
47Mississippi~30K0.84×
48New Jersey~80K0.82×
49New York~200K0.78×
50Washington, District of Columbia~9K0.75×
Fig. 06

Affinity by region

Affinity by region — Star Wars: The Force Awakens, United States
0.75×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Star Wars: The Force Awakens audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Star Wars: The Force Awakens audience
#·InterestCategoryAffinity×
01Josh BrolinMovies & TV20.00×
02Lego Star WarsKids & Family18.74×
03The Lego MovieMovies & TV15.16×
04Anthony MackieMovies & TV13.21×
05Doctor StrangeLiterature13.10×
06Guardians of the Galaxy (film)Movies & TV12.21×
07Obsessed (2009 film)Movies & TV11.27×
08captain americaMovies & TV11.22×
09Alvin and the ChipmunksMusic & Radio11.08×
10Black Panther (comics)Literature9.88×
11Superhero fictionLiterature8.08×
12The Lord of the RingsMovies & TV7.56×
13Rick and MortyMovies & TV6.18×
14Brittany SnowMovies & TV5.43×
15DC ComicsLiterature4.31×
16Anime and manga fandomLiterature3.63×
17SupermanMovies & TV2.87×
18ComicsLiterature2.86×
19Science fiction moviesMovies & TV2.52×
20Fiction booksLiterature2.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Star Wars: The Force Awakens audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Star Wars: The Force Awakens audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.77×
Early Adopter MentalityPOWER1.58×
IndividualismJOY1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Star Wars: The Force Awakens audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.69×
CreativityOPEN0.80×
Career OrientationPOWER0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Star Wars: The Force Awakens have in United States?

Star Wars: The Force Awakens has an estimated audience of 3,750,402 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Star Wars: The Force Awakens viewers?

31.3% of Star Wars: The Force Awakens fans are female, 68.7% are male, with an average age of 32.5 years.

03

Which brands do Star Wars: The Force Awakens fans like most?

Star Wars: The Force Awakens fans show strongest brand affinity for Obsessed (2009 film) (11.27×), Josh Brolin (20×), and Guardians of the Galaxy (film) (12.21×) over the country average.

04

Where do Star Wars: The Force Awakens fans live in United States?

Star Wars: The Force Awakens fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Star Wars: The Force Awakens fans also like?

Beyond Star Wars: The Force Awakens itself, the audience over-indexes on Josh Brolin (20×), Guardians of the Galaxy (film) (12.21×), Superman (2.87×), and Doctor Strange (13.1×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Star Wars: The Force Awakens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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