Star Wars: The Force Awakens Audience in United States

Star Wars: The Force Awakens logo

Star Wars: The Force Awakens has an estimated audience of 3,782,264 people in United States. 31.3% are female, 68.7% are male, average age 32.5. Top regions: California, Texas, Florida. Top brand affinities: Finnair, AccuWeather, Lego Star Wars, StubHub, DocuSign.

The average Star Wars: The Force Awakens fan in United States is 32.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, AccuWeather, Lego Star Wars, with strongest over-indexing on Finnair (675× the country average). Demographically, the Star Wars: The Force Awakens audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Novel

Demographics of Star Wars: The Force Awakens fans

Demographic split for Star Wars: The Force Awakens audience in United States
MetricValue
Female31.3%
Male68.7%
Average age32.5
Estimated audience size3,782,264

Audience persona

The typical Star Wars: The Force Awakens fan in United States is more male, around 32.5 years old, with strong Patriotism tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Star Wars: The Force Awakens in United States
RegionReachAffinity
California523,5681.26×
Texas369,6551.14×
Florida249,1490.97×
New York185,9650.88×
Illinois127,4781.01×
Pennsylvania117,5080.92×
Ohio117,0611×
Georgia111,0150.95×
North Carolina110,0510.97×
Michigan96,8630.98×
Arizona92,4301.2×
Washington92,0921.21×
Virginia91,0850.99×
New Jersey88,3850.92×
Tennessee75,6561×
Massachusetts71,8160.96×
Indiana69,9661.01×
Missouri65,4201.07×
Colorado64,8241.09×
Wisconsin58,5471.03×
Maryland57,7580.89×
Minnesota54,2881×
Oregon51,8961.2×
Utah50,3541.49×
South Carolina49,7870.87×
Kentucky48,6481.03×
Oklahoma48,0561.14×
Alabama45,2110.86×
Louisiana41,3900.85×
Nevada37,7171.03×
Connecticut34,9970.92×
Kansas31,8341.07×
Iowa31,6351.02×
Arkansas30,2430.97×
Mississippi25,4920.82×
Idaho24,8261.31×
New Mexico20,2141.07×
Nebraska18,7380.99×
Hawaii14,8750.91×
New Hampshire14,3250.96×
West Virginia14,2480.81×
Maine13,4080.99×
Rhode Island10,7120.89×
Montana10,6511.02×
Washington, District of Columbia8,7870.77×
Alaska8,5221.05×
Delaware7,9790.76×
South Dakota7,8190.89×
North Dakota7,5770.98×
Vermont5,8990.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Star Wars: The Force Awakens audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
Lego Star Wars46.75×Kids & Family
StubHub15.69×Travel & Leisure
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.59×Internet & Social Media
Autism Awareness11.72×Health
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Rick and Morty8.57×Movies & TV
Choice Hotels18.81×Travel & Leisure
Doctor Strange18.15×Literature
Diabetes mellitus awareness7.73×Health
Michelle Pfeiffer13.09×Movies & TV
Telegram14.6×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Star Wars: The Force Awakens audience
TraitClusterScore
PatriotismCONSERVATISM2.18
LGBTQ+ IdentityOPEN1.83
Early Adopter MentalityPOWER1.65
IndividualismJOY1.21
ExtroversionTHRILL1.19
Pet OwnershipJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for Star Wars: The Force Awakens
CountryShare
United States58.4%
United Kingdom9.7%
Germany5.8%

See Star Wars: The Force Awakens audiences in other countries

More Novel audiences in United States

Frequently asked questions

How many fans does Star Wars: The Force Awakens have in United States?

Star Wars: The Force Awakens has an estimated audience of 3,782,264 people in United States, concentrated in California and Texas.

What is the gender split and age of Star Wars: The Force Awakens fans?

31.3% of Star Wars: The Force Awakens fans are female, 68.7% are male, with an average age of 32.5 years.

Which brands do Star Wars: The Force Awakens fans like most?

Star Wars: The Force Awakens fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and Lego Star Wars (46.75×) over the country average.

Where do Star Wars: The Force Awakens fans live in United States?

Star Wars: The Force Awakens fans in United States are most concentrated in California (reach 523,568), Texas (reach 369,655), and Florida (reach 249,149). These three regions account for the largest share of the active audience.

What other brands do Star Wars: The Force Awakens fans also like?

Beyond Star Wars: The Force Awakens itself, the audience over-indexes on AccuWeather (15.97×), Lego Star Wars (46.75×), StubHub (15.69×), and DocuSign (15.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Star Wars: The Force Awakens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.