Star Wars: The Force Awakens Audience in Germany
Star Wars: The Force Awakens has an estimated audience of 375,135 people in Germany. 31.0% are female, 69.0% are male, average age 30.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Scooby-Doo, Jotex, Beetlejuice, Jeremy Renner, Ben Stiller.
The average Star Wars: The Force Awakens fan in Germany is 30.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Scooby-Doo, Jotex, Beetlejuice, with strongest over-indexing on Scooby-Doo (20× the country average). Demographically, the Star Wars: The Force Awakens audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Novel
Demographics of Star Wars: The Force Awakens fans
| Metric | Value |
|---|---|
| Female | 31.0% |
| Male | 69.0% |
| Average age | 30.4 |
| Estimated audience size | 375,135 |
Audience persona
The typical Star Wars: The Force Awakens fan in Germany is more male, around 30.4 years old, with strong Patriotism tendencies and a notable affinity for Scooby-Doo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 95,952 | 1.05× |
| Bayern | 57,917 | 0.86× |
| Baden-Württemberg | 50,285 | 0.88× |
| Niedersachsen | 44,948 | 1.11× |
| Hessen | 31,499 | 0.99× |
| Berlin | 22,804 | 1.22× |
| Rheinland-Pfalz | 20,707 | 0.99× |
| Sachsen | 20,023 | 0.98× |
| Schleswig-Holstein | 16,985 | 1.14× |
| Brandenburg | 14,059 | 1.09× |
| Sachsen-Anhalt | 11,218 | 1.04× |
| Thüringen | 10,578 | 1× |
| Hamburg | 8,719 | 0.93× |
| Mecklenburg-Vorpommern | 6,971 | 0.88× |
| Saarland | 4,995 | 0.98× |
| Bremen | 3,425 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Scooby-Doo | 20× | Movies & TV |
| Jotex | 78.71× | Shopping |
| Beetlejuice | 13.23× | Movies & TV |
| Jeremy Renner | 20× | Movies & TV |
| Ben Stiller | 20× | Movies & TV |
| Oblivion (2013 film) | 11.01× | Movies & TV |
| Jeffrey Dean Morgan | 20× | Movies & TV |
| Batman | 4.64× | Movies & TV |
| Ghostbusters (franchise) | 20× | Movies & TV |
| Harry Potter | 2.84× | Movies & TV |
| Superman | 4.68× | Movies & TV |
| The Goonies | 20× | Movies & TV |
| Lego Star Wars | 14.54× | Kids & Family |
| Danny Trejo | 19.75× | Movies & TV |
| Austin Powers (film series) | 20× | Movies & TV |
| Megamind | 20× | Movies & TV |
| Chris Evans (actor) | 14.3× | Movies & TV |
| Josh Duhamel | 20× | Fashion & Accessoires |
| Joseph Gordon-Levitt | 20× | Movies & TV |
| Alvin and the Chipmunks | 17.1× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.81 |
| Travelling | THRILL | 1.52 |
| LGBTQ+ Identity | OPEN | 1.43 |
| Early Adopter Mentality | POWER | 1.37 |
| Pet Ownership | JOY | 1.33 |
| Sustainability | BALANCE | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 58.4% |
| United Kingdom | 9.7% |
| Germany | 5.8% |
See Star Wars: The Force Awakens audiences in other countries
- Star Wars: The Force Awakens — United States
- Star Wars: The Force Awakens — United Kingdom
- Star Wars: The Force Awakens — France
- Star Wars: The Force Awakens — Italy
- Star Wars: The Force Awakens — Spain
- Star Wars: The Force Awakens — Brazil
- Star Wars: The Force Awakens — Japan
- Star Wars: The Force Awakens — South Korea
- Star Wars: The Force Awakens — India
More Novel audiences in Germany
- Old Testament (1,490,046)
- Don Quixote (1,084,936)
- The Godfather (novel) (1,063,645)
- Jurassic Park (novel) (1,042,304)
- The Count of Monte Cristo (878,562)
Frequently asked questions
How many fans does Star Wars: The Force Awakens have in Germany?
Star Wars: The Force Awakens has an estimated audience of 375,135 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Star Wars: The Force Awakens fans?
31.0% of Star Wars: The Force Awakens fans are female, 69.0% are male, with an average age of 30.4 years.
Which brands do Star Wars: The Force Awakens fans like most?
Star Wars: The Force Awakens fans show strongest brand affinity for Scooby-Doo (20×), Jotex (78.71×), and Beetlejuice (13.23×) over the country average.
Where do Star Wars: The Force Awakens fans live in Germany?
Star Wars: The Force Awakens fans in Germany are most concentrated in Nordrhein-Westfalen (reach 95,952), Bayern (reach 57,917), and Baden-Württemberg (reach 50,285). These three regions account for the largest share of the active audience.
What other brands do Star Wars: The Force Awakens fans also like?
Beyond Star Wars: The Force Awakens itself, the audience over-indexes on Jotex (78.71×), Beetlejuice (13.23×), Jeremy Renner (20×), and Ben Stiller (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Star Wars: The Force Awakens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.