Star Wars: The Force Awakens Audience in Germany
A data profile of the people who buy, follow and care about Star Wars: The Force Awakens in Germany — modelled from more than twelve digital signal sources. Star Wars: The Force Awakens has an estimated audience of 412,512 people in Germany.
The average Star Wars: The Force Awakens fan in Germany is 30.4 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Beetlejuice, Scooby-Doo, Oblivion (2013 film), with strongest over-indexing on Beetlejuice (23.61× the country average).
Demographically, the Star Wars: The Force Awakens audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Patriotism, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Star Wars: The Force Awakens fan in Germany is more male, around 30.4 years old, with strong Patriotism tendencies and a notable affinity for Beetlejuice.
At a glance
The key figures that characterise the Star Wars: The Force Awakens profile in Germany.
Search interest · 12-month trend
Demographics of Star Wars: The Force Awakens viewers
31.0% are female, 69.0% are male, average age 30.4.
Gender split
| Metric | Value |
|---|---|
| Female | 31.0% |
| Male | 69.0% |
| Average age | 30.4 |
| Estimated audience size | 412,512 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 4% |
Worldwide distribution
of the worldwide Star Wars: The Force Awakens audience comes from Germany.
| Country | Share |
|---|---|
| United States | 54.7% |
| United Kingdom | 9.0% |
| Germany | 6.0% |
Geography
Where the Star Wars: The Force Awakens audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Schleswig-Holstein | ~20K | 1.14× | |
| 02 | Brandenburg | ~10K | 1.12× | |
| 03 | Niedersachsen | ~40K | 1.10× | |
| 04 | Berlin | ~20K | 1.08× | |
| 05 | Sachsen-Anhalt | ~10K | 1.08× | |
| 06 | Thüringen | ~10K | 1.05× | |
| 07 | Nordrhein-Westfalen | ~90K | 1.02× | |
| 08 | Rheinland-Pfalz | ~20K | 1.02× | |
| 09 | Saarland | ~5K | 0.99× | |
| 10 | Sachsen | ~20K | 0.97× | |
| 11 | Bremen | ~3K | 0.96× | |
| 12 | Hessen | ~30K | 0.95× | |
| 13 | Mecklenburg-Vorpommern | ~7K | 0.94× | |
| 14 | Hamburg | ~9K | 0.93× | |
| 15 | Baden-Württemberg | ~50K | 0.88× | |
| 16 | Bayern | ~60K | 0.87× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Star Wars: The Force Awakens audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Beetlejuice | Movies & TV | 23.61× | ||
| 02 | Lego Star Wars | Kids & Family | 21.54× | ||
| 03 | Scooby-Doo | Movies & TV | 20.00× | ||
| 04 | Ben Stiller | Movies & TV | 20.00× | ||
| 05 | Jeffrey Dean Morgan | Movies & TV | 20.00× | ||
| 06 | Ghostbusters (franchise) | Movies & TV | 20.00× | ||
| 07 | Jeremy Renner | Movies & TV | 20.00× | ||
| 08 | Danny Trejo | Movies & TV | 20.00× | ||
| 09 | Austin Powers (film series) | Movies & TV | 20.00× | ||
| 10 | Megamind | Movies & TV | 20.00× | ||
| 11 | Joseph Gordon-Levitt | Movies & TV | 20.00× | ||
| 12 | Oblivion (2013 film) | Movies & TV | 18.67× | ||
| 13 | ALF (TV series) | Movies & TV | 17.30× | ||
| 14 | Gremlins | Movies & TV | 14.90× | ||
| 15 | Chris Evans (actor) | Movies & TV | 14.20× | ||
| 16 | Tom Welling | Movies & TV | 12.90× | ||
| 17 | Robert Redford | Movies & TV | 8.19× | ||
| 18 | Superman | Movies & TV | 4.63× | ||
| 19 | Batman | Movies & TV | 3.99× | ||
| 20 | Harry Potter | Movies & TV | 2.46× |
Personality of the Star Wars: The Force Awakens audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.06× | |
| Travelling | THRILL | 1.85× | |
| Extroversion | THRILL | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.75× | |
| Design Affinity | PREMIUM | 0.75× | |
| Creativity | OPEN | 0.88× |
Frequently asked questions
How many fans does Star Wars: The Force Awakens have in Germany?
Star Wars: The Force Awakens has an estimated audience of 412,512 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Star Wars: The Force Awakens viewers?
31.0% of Star Wars: The Force Awakens fans are female, 69.0% are male, with an average age of 30.4 years.
Which brands do Star Wars: The Force Awakens fans like most?
Star Wars: The Force Awakens fans show strongest brand affinity for Beetlejuice (23.61×), Scooby-Doo (20×), and Oblivion (2013 film) (18.67×) over the country average.
Where do Star Wars: The Force Awakens fans live in Germany?
Star Wars: The Force Awakens fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Star Wars: The Force Awakens fans also like?
Beyond Star Wars: The Force Awakens itself, the audience over-indexes on Scooby-Doo (20×), Oblivion (2013 film) (18.67×), Lego Star Wars (21.54×), and Robert Redford (8.19×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Star Wars: The Force Awakens audiences in other countries
- Star Wars: The Force Awakens — United States
- Star Wars: The Force Awakens — United Kingdom
- Star Wars: The Force Awakens — France
- Star Wars: The Force Awakens — Italy
- Star Wars: The Force Awakens — Spain
- Star Wars: The Force Awakens — Brazil
- Star Wars: The Force Awakens — Japan
- Star Wars: The Force Awakens — South Korea
- Star Wars: The Force Awakens — India
- Star Wars: The Force Awakens — Canada
- Star Wars: The Force Awakens — Mexico
How to read this data
Audience size is the estimated number of people in Germany who actively search for Star Wars: The Force Awakens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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