Rascasse Audience Intelligence

Empowerment Audience in United States

A data profile of the people who buy, follow and care about Empowerment in United States — modelled from more than twelve digital signal sources. Empowerment has an estimated audience of 10,608,194 people in United States.

#2181among Topic in United States#201in Politics & Society

The average Empowerment fan in United States is 38.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Self-love, Mindfulness, Motivational speaking, with strongest over-indexing on Self-love (3.5× the country average).

Demographically, the Empowerment audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Mindfulness, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Empowerment fan in United States is more female, around 38.5 years old, with strong Mindfulness tendencies and a notable affinity for Self-love.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Empowerment profile in United States.

Audience size
10.6M
in United States
Gender
64.4%♀
35.6% male
Age
38.5
average years
Country rank
#3379
Topic in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Empowerment fans

64.4% are female, 35.6% are male, average age 38.5.

Fig. 02

Gender split

64.4%
Female
35.6%
Male
Demographic split for Empowerment audience in United States
MetricValue
Female64.4%
Male35.6%
Average age38.5
Estimated audience size10,608,194
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Empowerment audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3919%
40-4920%
50+20%
Fig. 04

Worldwide distribution

24.5%

of the worldwide Empowerment audience comes from United States.

Worldwide audience distribution share by country for Empowerment
CountryShare
United States24.5%
Brazil5.4%
Germany4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Empowerment audience in United States is strongest.

Fig. 05

Top regions by affinity

Empowerment fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~400K1.26×
02North Carolina~400K1.25×
03New Jersey~300K1.23×
04Mississippi~100K1.23×
05California~1.5M1.21×
06Maryland~200K1.20×
07Louisiana~200K1.19×
08Illinois~400K1.17×
09Virginia~300K1.14×
10South Carolina~200K1.14×
11Nevada~100K1.13×
12Colorado~200K1.11×
13Hawaii~50K1.11×
14Washington, District of Columbia~40K1.10×
15Alabama~200K1.08×
16Alaska~20K1.08×
17Indiana~200K1.07×
18Michigan~300K1.05×
19Texas~900K1.02×
20Tennessee~200K1.02×
21Missouri~200K1.02×
22New York~600K1.01×
23Arizona~200K1.01×
24Connecticut~100K1.01×
25Iowa~90K1.01×
26Delaware~30K1.01×
27Pennsylvania~400K1.00×
28Massachusetts~200K1.00×
29Ohio~300K0.98×
30Nebraska~50K0.98×
31Rhode Island~30K0.97×
32Wisconsin~200K0.96×
33Montana~30K0.96×
34Minnesota~100K0.95×
35Arkansas~80K0.95×
36Florida~700K0.94×
37North Dakota~20K0.94×
38Vermont~20K0.94×
39Oregon~100K0.92×
40Kansas~80K0.92×
41Kentucky~100K0.91×
42New Mexico~50K0.91×
43South Dakota~20K0.90×
44Washington~200K0.87×
45Oklahoma~100K0.86×
46West Virginia~40K0.86×
47New Hampshire~40K0.85×
48Maine~30K0.85×
49Utah~80K0.84×
50Idaho~40K0.84×
Fig. 06

Affinity by region

Affinity by region — Empowerment, United States
0.84×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Empowerment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Empowerment audience
#·InterestCategoryAffinity×
01Self-healingHealth4.36×
02MindfulnessHealth3.92×
03Motivational speakingBusiness & Career3.90×
04Self-loveHealth3.50×
05PhilanthropyArts & Culture3.03×
06Self-awarenessHealth2.98×
07Diaper bagKids & Family2.91×
08Social changePolitics & Society2.80×
09Self-employmentBusiness & Career2.54×
10Planet FitnessSports2.35×
11Art exhibitionArts & Culture2.33×
12Organic farmingFood & Beverages2.03×
13InnovationBusiness & Career2.00×
14ActivismPolitics & Society1.96×
15Alternative medicineBusiness & Career1.92×
16Lace wigBeauty & Wellness1.89×
17Skin careBeauty & Wellness1.86×
18Fine artBusiness & Career1.77×
19Personal careHealth1.61×
20PsychologyBusiness & Career1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Empowerment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Empowerment audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.45×
Family OrientationCONSERVATISM1.50×
Community OrientationOPEN1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Empowerment audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.90×
Need for SecurityCONSERVATISM0.94×
Early Adopter MentalityPOWER0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Empowerment have in United States?

Empowerment has an estimated audience of 10,608,194 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Empowerment fans?

64.4% of Empowerment fans are female, 35.6% are male, with an average age of 38.5 years.

03

Which brands do Empowerment fans like most?

Empowerment fans show strongest brand affinity for Self-love (3.5×), Mindfulness (3.92×), and Motivational speaking (3.9×) over the country average.

04

Where do Empowerment fans live in United States?

Empowerment fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Empowerment fans also like?

Beyond Empowerment itself, the audience over-indexes on Mindfulness (3.92×), Motivational speaking (3.9×), Planet Fitness (2.35×), and Philanthropy (3.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Empowerment audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Empowerment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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