Empowerment Audience in United States

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Empowerment has an estimated audience of 10,608,194 people in United States. 64.4% are female, 35.6% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Goop, Governor of Michigan, Hibachi, Google Home.

The average Empowerment fan in United States is 38.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Goop, Governor of Michigan, with strongest over-indexing on Historic site (14.06× the country average). Demographically, the Empowerment audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Mindfulness, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Empowerment fans

Demographic split for Empowerment audience in United States
MetricValue
Female64.4%
Male35.6%
Average age38.5
Estimated audience size10,608,194

Audience persona

The typical Empowerment fan in United States is more female, around 38.5 years old, with strong Mindfulness tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Empowerment in United States
RegionReachAffinity
California1,413,0351.21×
Texas983,7351.08×
Florida720,4461×
New York658,4701.11×
Illinois423,6771.2×
Georgia421,7651.29×
North Carolina411,7361.29×
Pennsylvania358,9961.01×
Ohio341,5671.05×
New Jersey325,8321.21×
Virginia316,0341.22×
Michigan311,9211.12×
Maryland222,9251.22×
Tennessee221,6381.04×
Arizona220,2301.02×
Massachusetts216,8141.04×
Indiana202,9081.05×
Washington195,4280.92×
Colorado185,4141.11×
Missouri177,6331.04×
South Carolina175,9391.1×
Alabama168,6561.14×
Louisiana156,7171.15×
Minnesota153,1381.01×
Wisconsin152,1510.95×
Kentucky118,2140.89×
Oregon116,6360.96×
Connecticut113,3031.06×
Mississippi108,7701.24×
Nevada100,4010.98×
Oklahoma96,2080.82×
Iowa90,1231.03×
Arkansas82,6590.95×
Utah76,8680.81×
Kansas70,9490.85×
Nebraska50,6280.95×
Hawaii50,5811.11×
New Mexico44,2850.83×
Idaho39,9620.75×
Washington, District of Columbia38,1251.2×
West Virginia36,7830.74×
Rhode Island32,2790.96×
New Hampshire30,7540.74×
Delaware28,9070.99×
Maine27,5280.72×
Montana24,9400.85×
Alaska23,2121.02×
North Dakota18,0900.83×
South Dakota17,1850.7×
Vermont13,1230.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Empowerment audience
BrandAffinityCategory
Historic site14.06×Arts & Culture
Goop15.08×Internet & Social Media
Governor of Michigan16.43×Politics & Society
Hibachi14.23×Food & Beverages
Google Home11.34×Technology & Electronics
Grinch6.85×Movies & TV
Wok10.84×Food & Beverages
headspace15.08×Health
Grace Slick14.07×Music & Radio
Vocal harmony7.13×Music & Radio
Fairy godmother11.27×Literature
No Escape (1994 film)16.64×Movies & TV
Cherish (group)15.74×Music & Radio
TV Fanatic13.84×Movies & TV
El Paso County, Colorado15.23×Travel & Leisure
Hipster11.12×Politics & Society
Harlow12.82×Travel & Leisure
Ira Glass18.67×Music & Radio
Guitarist (magazine)11.77×Music & Radio
Mathcore7.9×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Empowerment audience
TraitClusterScore
MindfulnessBALANCE2.19
LGBTQ+ IdentityOPEN1.61
SustainabilityBALANCE1.49
Family OrientationCONSERVATISM1.37
TravellingTHRILL1.27
Urban LifestyleOPEN1.26

Worldwide distribution

Worldwide audience distribution share by country for Empowerment
CountryShare
United States24.5%
Brazil5.4%
Germany4.9%

See Empowerment audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Empowerment have in United States?

Empowerment has an estimated audience of 10,608,194 people in United States, concentrated in California and Texas.

What is the gender split and age of Empowerment fans?

64.4% of Empowerment fans are female, 35.6% are male, with an average age of 38.5 years.

Which brands do Empowerment fans like most?

Empowerment fans show strongest brand affinity for Historic site (14.06×), Goop (15.08×), and Governor of Michigan (16.43×) over the country average.

Where do Empowerment fans live in United States?

Empowerment fans in United States are most concentrated in California (reach 1,413,035), Texas (reach 983,735), and Florida (reach 720,446). These three regions account for the largest share of the active audience.

What other brands do Empowerment fans also like?

Beyond Empowerment itself, the audience over-indexes on Goop (15.08×), Governor of Michigan (16.43×), Hibachi (14.23×), and Google Home (11.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Empowerment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.