Rascasse Audience Intelligence

Empowerment Audience in Germany

A data profile of the people who buy, follow and care about Empowerment in Germany — modelled from more than twelve digital signal sources. Empowerment has an estimated audience of 2,132,693 people in Germany.

#1827among Topic in Germany#108in Politics & Society

The average Empowerment fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Self-awareness, Luxury goods, with strongest over-indexing on Tagesschau (2.88× the country average).

Demographically, the Empowerment audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Mindfulness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Empowerment fan in Germany is more female, around 38.8 years old, with strong Mindfulness tendencies and a notable affinity for Tagesschau.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Empowerment profile in Germany.

Audience size
2.1M
in Germany
Gender
65.2%♀
34.8% male
Age
38.8
average years
Country rank
#3134
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Empowerment fans

65.2% are female, 34.8% are male, average age 38.8.

Fig. 02

Gender split

65.2%
Female
34.8%
Male
Demographic split for Empowerment audience in Germany
MetricValue
Female65.2%
Male34.8%
Average age38.8
Estimated audience size2,132,693
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Empowerment audience in Germany
Age bracketShare%
16-1921%
20-2920%
30-3920%
40-4921%
50+19%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Empowerment audience comes from Germany.

Worldwide audience distribution share by country for Empowerment
CountryShare
United States24.5%
Brazil5.4%
Germany4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Empowerment audience in Germany is strongest.

Fig. 05

Top regions by affinity

Empowerment fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~60K1.26×
02Bremen~20K1.21×
03Berlin~100K1.18×
04Sachsen~100K1.11×
05Nordrhein-Westfalen~500K1.06×
06Schleswig-Holstein~80K1.04×
07Hessen~200K1.03×
08Baden-Württemberg~300K1.01×
09Niedersachsen~200K1.00×
10Rheinland-Pfalz~100K0.95×
11Thüringen~50K0.93×
12Sachsen-Anhalt~50K0.91×
13Bayern~300K0.88×
14Saarland~20K0.88×
15Brandenburg~60K0.87×
16Mecklenburg-Vorpommern~30K0.77×
Fig. 06

Affinity by region

Affinity by region — Empowerment, Germany
0.77×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Empowerment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Empowerment audience
#·InterestCategoryAffinity×
01MindfulnessHealth4.25×
02TelegramInternet & Social Media3.62×
03ActivismPolitics & Society3.29×
04Tour de FranceSports3.22×
05Self-awarenessHealth3.18×
06Crime fictionLiterature3.14×
07TagesschauMovies & TV2.88×
08Robert RedfordMovies & TV2.84×
09Shih TzuPets & Animals2.74×
10Chihuahua (dog)Pets & Animals2.63×
11MeditationHealth2.62×
12Property finderHome & Garden2.51×
13HugendubelShopping2.50×
14FocusNews2.47×
15Self-loveHealth2.42×
16Luxury goodsFashion & Accessoires2.27×
17House musicMusic & Radio1.98×
18BatmanMovies & TV1.83×
19Do it yourself (DIY)Home & Garden1.75×
20PsychologyBusiness & Career1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Empowerment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Empowerment audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.60×
Risk AppetiteTHRILL1.86×
Community OrientationOPEN1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Empowerment audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.87×
Convenience OrientationPREMIUM0.98×
PatriotismCONSERVATISM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Empowerment have in Germany?

Empowerment has an estimated audience of 2,132,693 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Empowerment fans?

65.2% of Empowerment fans are female, 34.8% are male, with an average age of 38.8 years.

03

Which brands do Empowerment fans like most?

Empowerment fans show strongest brand affinity for Tagesschau (2.88×), Self-awareness (3.18×), and Luxury goods (2.27×) over the country average.

04

Where do Empowerment fans live in Germany?

Empowerment fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Empowerment fans also like?

Beyond Empowerment itself, the audience over-indexes on Self-awareness (3.18×), Luxury goods (2.27×), Mindfulness (4.25×), and Telegram (3.62×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Empowerment audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Empowerment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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