Empowerment Audience in Germany
Empowerment has an estimated audience of 2,132,693 people in Germany. 65.2% are female, 34.8% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Natural foods, Pets, Livemusic, Lieferando.de, Mindfulness.
The average Empowerment fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Natural foods, Pets, Livemusic, with strongest over-indexing on Natural foods (4.59× the country average). Demographically, the Empowerment audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Mindfulness, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Empowerment fans
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 38.8 |
| Estimated audience size | 2,132,693 |
Audience persona
The typical Empowerment fan in Germany is more female, around 38.8 years old, with strong Mindfulness tendencies and a notable affinity for Natural foods.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 517,185 | 1.11× |
| Bayern | 311,687 | 0.91× |
| Baden-Württemberg | 304,771 | 1.05× |
| Niedersachsen | 207,104 | 1× |
| Hessen | 171,825 | 1.06× |
| Berlin | 120,283 | 1.26× |
| Sachsen | 115,066 | 1.1× |
| Rheinland-Pfalz | 104,194 | 0.98× |
| Schleswig-Holstein | 79,793 | 1.04× |
| Hamburg | 63,399 | 1.32× |
| Brandenburg | 54,846 | 0.83× |
| Thüringen | 47,139 | 0.87× |
| Sachsen-Anhalt | 43,366 | 0.78× |
| Mecklenburg-Vorpommern | 26,650 | 0.65× |
| Bremen | 22,984 | 1.26× |
| Saarland | 20,637 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural foods | 4.59× | Food & Beverages |
| Pets | 1.68× | Pets & Animals |
| Livemusic | 2.91× | Music & Radio |
| Lieferando.de | 2.2× | Food & Beverages |
| Mindfulness | 3.95× | Health |
| Gina Tricot | 5.13× | Fashion & Accessoires |
| Ryanair | 2.17× | Travel & Leisure |
| Self-awareness | 2.61× | Health |
| Do it yourself (DIY) | 1.81× | Home & Garden |
| Tagesschau | 1.57× | Movies & TV |
| Fressnapf | 2.88× | Shopping |
| Automobiles | 1.62× | Cars & Mobility |
| Self-love | 2.26× | Health |
| Vegetable Gardening | 4.62× | Food & Beverages |
| Telegram | 3.03× | Internet & Social Media |
| Meditation | 2.31× | Health |
| Climate engineering | 10.3× | Business & Career |
| Tour de France | 4.01× | Sports |
| Bookselling | 2.82× | Literature |
| Gala | 1.63× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.89 |
| LGBTQ+ Identity | OPEN | 1.89 |
| Sports Activity | POWER | 1.58 |
| Sustainability | BALANCE | 1.47 |
| Pet Ownership | JOY | 1.23 |
| Healthy Lifestyle | BALANCE | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.5% |
| Brazil | 5.4% |
| Germany | 4.9% |
See Empowerment audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Empowerment have in Germany?
Empowerment has an estimated audience of 2,132,693 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Empowerment fans?
65.2% of Empowerment fans are female, 34.8% are male, with an average age of 38.8 years.
Which brands do Empowerment fans like most?
Empowerment fans show strongest brand affinity for Natural foods (4.59×), Pets (1.68×), and Livemusic (2.91×) over the country average.
Where do Empowerment fans live in Germany?
Empowerment fans in Germany are most concentrated in Nordrhein-Westfalen (reach 517,185), Bayern (reach 311,687), and Baden-Württemberg (reach 304,771). These three regions account for the largest share of the active audience.
What other brands do Empowerment fans also like?
Beyond Empowerment itself, the audience over-indexes on Pets (1.68×), Livemusic (2.91×), Lieferando.de (2.2×), and Mindfulness (3.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Empowerment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.