A data profile of the people who buy, follow and care about Waste in France — modelled from more than twelve digital signal sources. Waste has an estimated audience of 2,402,779 people in France.
Waste has an estimated audience of 2,402,779 people in France. 61.1% are female, 38.9% are male, average age 45.2. Top brand affinities: Love & Sex, Kitchen garden, Christmas Gift, Zoom lens, Christmas tree.
Top brand affinities include Love & Sex, Kitchen garden, Christmas Gift, with strongest over-indexing on Love & Sex (246.96× the country average).
Demographically, the Waste audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Sustainability, Mindfulness.
The typical Waste fan in France is more female, around 45.2 years old, with strong Sustainability tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Waste profile in France.
61.1% are female, 38.9% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 45.2 |
| Estimated audience size | 2,402,779 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Waste audience comes from France.
| Country | Share |
|---|---|
| United States | 26.2% |
| United Kingdom | 8.6% |
| Italy | 5.8% |
The strongest cross-interests of the Waste audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 246.96× | ||
| 02 | Christmas Gift | Kids & Family | 19.02× | ||
| 03 | Kitchen garden | Home & Garden | 17.27× | ||
| 04 | Water pollution | Politics & Society | 15.16× | ||
| 05 | Christmas tree | Kids & Family | 12.51× | ||
| 06 | Breast Cancer awareness | Health | 11.47× | ||
| 07 | Zoom lens | Technology & Electronics | 9.41× | ||
| 08 | Hormone | Health | 9.39× | ||
| 09 | Girl power | Politics & Society | 8.43× | ||
| 10 | Dentistry | Business & Career | 7.67× | ||
| 11 | Sustainable products | Politics & Society | 7.00× | ||
| 12 | Toothbrush | Beauty & Wellness | 6.64× | ||
| 13 | Broadcasting of sports events | Movies & TV | 6.16× | ||
| 14 | Improvisation | Music & Radio | 5.69× | ||
| 15 | Permanent residency | Business & Career | 3.67× | ||
| 16 | Comptoir des Cotonniers | Fashion & Accessoires | 3.57× | ||
| 17 | Organic food | Food & Beverages | 2.41× | ||
| 18 | Organic farming | Food & Beverages | 2.14× | ||
| 19 | Innovation | Business & Career | 2.08× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.52× | |
| Mindfulness | BALANCE | 2.39× | |
| Community Orientation | OPEN | 1.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.81× | |
| Risk Appetite | THRILL | 0.91× | |
| Social Media Usage | JOY | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Waste. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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