Greenhouse gas Audience in Germany
Greenhouse gas has an estimated audience of 361,948 people in Germany. 33.6% are female, 66.4% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Jotex, Efficient energy use, Carbon footprint, Renewable energy, Sustainable energy.
The average Greenhouse gas fan in Germany is 39.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Jotex, Efficient energy use, Carbon footprint, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Greenhouse gas audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Greenhouse gas fans
| Metric | Value |
|---|---|
| Female | 33.6% |
| Male | 66.4% |
| Average age | 39.4 |
| Estimated audience size | 361,948 |
Audience persona
The typical Greenhouse gas fan in Germany is more male, around 39.4 years old, with strong Sustainability tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 82,549 | 1.04× |
| Baden-Württemberg | 58,590 | 1.19× |
| Bayern | 55,372 | 0.95× |
| Niedersachsen | 40,906 | 1.16× |
| Hessen | 27,574 | 1× |
| Rheinland-Pfalz | 18,531 | 1.02× |
| Berlin | 16,703 | 1.03× |
| Sachsen | 15,805 | 0.89× |
| Schleswig-Holstein | 12,990 | 1× |
| Brandenburg | 10,724 | 0.96× |
| Hamburg | 9,186 | 1.12× |
| Sachsen-Anhalt | 8,950 | 0.95× |
| Thüringen | 7,899 | 0.86× |
| Mecklenburg-Vorpommern | 5,538 | 0.8× |
| Saarland | 3,829 | 0.86× |
| Bremen | 3,593 | 1.16× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Efficient energy use | 9.7× | Technology & Electronics |
| Carbon footprint | 37.74× | Politics & Society |
| Renewable energy | 7.26× | Business & Career |
| Sustainable energy | 7.18× | Home & Garden |
| Solar power | 7.83× | Home & Garden |
| Photovoltaic system | 9.74× | Home & Garden |
| Photovoltaics | 7.19× | Home & Garden |
| Payback | 7.73× | Shopping |
| Gourmet Foods | 8.81× | Food & Beverages |
| Satire | 6.54× | Literature |
| Toyota Prius | 22.31× | Cars & Mobility |
| BMW i8 | 21.18× | Cars & Mobility |
| Ethical consumerism | 6.27× | Shopping |
| Real property | 5.11× | Home & Garden |
| 5G | 15.17× | Technology & Electronics |
| Hennessy | 13.72× | Food & Beverages |
| Livemusic | 3.11× | Music & Radio |
| Western Union | 3.98× | Business & Career |
| Pets | 1.75× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 3.15 |
| Indulgence | JOY | 2.83 |
| Early Adopter Mentality | POWER | 2.02 |
| Need for Security | CONSERVATISM | 1.74 |
| Career Orientation | POWER | 1.68 |
| DIY Mentality | THRILL | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.7% |
| United Kingdom | 11.6% |
| Australia | 4.8% |
See Greenhouse gas audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Greenhouse gas have in Germany?
Greenhouse gas has an estimated audience of 361,948 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Greenhouse gas fans?
33.6% of Greenhouse gas fans are female, 66.4% are male, with an average age of 39.4 years.
Which brands do Greenhouse gas fans like most?
Greenhouse gas fans show strongest brand affinity for Jotex (78.71×), Efficient energy use (9.7×), and Carbon footprint (37.74×) over the country average.
Where do Greenhouse gas fans live in Germany?
Greenhouse gas fans in Germany are most concentrated in Nordrhein-Westfalen (reach 82,549), Baden-Württemberg (reach 58,590), and Bayern (reach 55,372). These three regions account for the largest share of the active audience.
What other brands do Greenhouse gas fans also like?
Beyond Greenhouse gas itself, the audience over-indexes on Efficient energy use (9.7×), Carbon footprint (37.74×), Renewable energy (7.26×), and Sustainable energy (7.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Greenhouse gas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.