Rascasse Audience Intelligence

Greenhouse gas Audience in Germany

A data profile of the people who buy, follow and care about Greenhouse gas in Germany — modelled from more than twelve digital signal sources. Greenhouse gas has an estimated audience of 361,948 people in Germany.

#5587among Topic in Germany#740in Politics & Society

The average Greenhouse gas fan in Germany is 39.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Efficient energy use, Carbon footprint, Renewable energy, with strongest over-indexing on Efficient energy use (11.81× the country average).

Demographically, the Greenhouse gas audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Indulgence, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Greenhouse gas fan in Germany is more male, around 39.4 years old, with strong Indulgence tendencies and a notable affinity for Efficient energy use.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Greenhouse gas profile in Germany.

Audience size
362K
in Germany
Gender
33.6%♀
66.4% male
Age
39.4
average years
Country rank
#15155
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Greenhouse gas fans

33.6% are female, 66.4% are male, average age 39.4.

Fig. 02

Gender split

33.6%
Female
66.4%
Male
Demographic split for Greenhouse gas audience in Germany
MetricValue
Female33.6%
Male66.4%
Average age39.4
Estimated audience size361,948
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Greenhouse gas audience in Germany
Age bracketShare%
16-1920%
20-2917%
30-3921%
40-4926%
50+17%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Greenhouse gas audience comes from Germany.

Worldwide audience distribution share by country for Greenhouse gas
CountryShare
United States26.7%
United Kingdom11.6%
Australia4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Greenhouse gas audience in Germany is strongest.

Fig. 05

Top regions by affinity

Greenhouse gas fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~4K1.15×
02Mecklenburg-Vorpommern~8K1.12×
03Baden-Württemberg~50K1.10×
04Berlin~20K1.08×
05Niedersachsen~40K1.06×
06Hamburg~9K1.06×
07Hessen~30K1.05×
08Nordrhein-Westfalen~80K1.01×
09Brandenburg~10K1.01×
10Schleswig-Holstein~10K0.99×
11Sachsen~20K0.96×
12Rheinland-Pfalz~20K0.95×
13Saarland~4K0.93×
14Thüringen~8K0.92×
15Bayern~50K0.91×
16Sachsen-Anhalt~9K0.91×
Fig. 06

Affinity by region

Affinity by region — Greenhouse gas, Germany
0.91×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Greenhouse gas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Greenhouse gas audience
#·InterestCategoryAffinity×
01Carbon footprintPolitics & Society39.56×
02Eric TrumpPolitics & Society24.10×
03BMW i8Cars & Mobility22.85×
045GTechnology & Electronics17.11×
05Toyota PriusCars & Mobility15.84×
06HennessyFood & Beverages13.92×
07Efficient energy useTechnology & Electronics11.81×
08Photovoltaic systemHome & Garden9.20×
09Energy conservationHome & Garden8.27×
10RoboticsTechnology & Electronics7.40×
11Solar powerHome & Garden7.15×
12PhotovoltaicsHome & Garden7.05×
13Renewable energyBusiness & Career6.58×
14Gourmet FoodsFood & Beverages6.31×
15Sustainable energyHome & Garden5.46×
16Ethical consumerismShopping4.92×
17Solar cellHome & Garden4.67×
18Solar energyHome & Garden3.32×
19TagesschauMovies & TV3.13×
20EnergyHome & Garden2.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Greenhouse gas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Greenhouse gas audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.28×
SustainabilityBALANCE2.27×
Need for SecurityCONSERVATISM2.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Greenhouse gas audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.75×
Price SensitivityPREMIUM0.83×
Healthy LifestyleBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Greenhouse gas have in Germany?

Greenhouse gas has an estimated audience of 361,948 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Greenhouse gas fans?

33.6% of Greenhouse gas fans are female, 66.4% are male, with an average age of 39.4 years.

03

Which brands do Greenhouse gas fans like most?

Greenhouse gas fans show strongest brand affinity for Efficient energy use (11.81×), Carbon footprint (39.56×), and Renewable energy (6.58×) over the country average.

04

Where do Greenhouse gas fans live in Germany?

Greenhouse gas fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Baden-Württemberg (reach ~50K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Greenhouse gas fans also like?

Beyond Greenhouse gas itself, the audience over-indexes on Carbon footprint (39.56×), Renewable energy (6.58×), Solar power (7.15×), and Photovoltaic system (9.2×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Greenhouse gas audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Greenhouse gas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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