Carbon footprint Audience in United States

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Carbon footprint has an estimated audience of 1,921,030 people in United States. 59.1% are female, 40.9% are male, average age 43.9. Top regions: California, Texas, Florida. Top brand affinities: Detergent, Waste, X, United States Postal Service, CNN.

The average Carbon footprint fan in United States is 43.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Detergent, Waste, X, with strongest over-indexing on Detergent (6.46× the country average). Demographically, the Carbon footprint audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Carbon footprint fans

Demographic split for Carbon footprint audience in United States
MetricValue
Female59.1%
Male40.9%
Average age43.9
Estimated audience size1,921,030

Audience persona

The typical Carbon footprint fan in United States is more female, around 43.9 years old, with strong Sustainability tendencies and a notable affinity for Detergent.

Top regions in United States

Top regions ranked by reach for Carbon footprint in United States
RegionReachAffinity
California284,2751.35×
Texas179,0721.08×
Florida165,4361.27×
New York136,9481.28×
Illinois75,9181.19×
Georgia74,1861.25×
North Carolina67,4771.17×
Pennsylvania67,3131.04×
New Jersey60,4181.24×
Virginia56,0131.2×
Ohio53,5020.9×
Michigan49,9050.99×
Washington48,7051.26×
Massachusetts48,3711.28×
Arizona46,1451.18×
Maryland41,9221.27×
Indiana36,4021.04×
Tennessee33,6240.87×
Minnesota27,3220.99×
Colorado26,7870.88×
Wisconsin25,3040.88×
Missouri25,1330.81×
Oregon24,8951.13×
South Carolina24,7060.85×
Louisiana23,5440.95×
Connecticut22,9351.19×
Alabama22,9350.85×
Kentucky21,9830.91×
Nevada19,3191.04×
Oklahoma17,7890.83×
Iowa15,0450.95×
Utah14,8680.86×
Mississippi13,8560.88×
Kansas13,5000.89×
Arkansas12,9930.82×
Hawaii12,7811.55×
Washington, District of Columbia9,6121.66×
New Mexico9,2830.96×
Nebraska7,8960.82×
Idaho7,3940.77×
West Virginia7,2440.81×
New Hampshire6,0740.8×
Rhode Island5,4610.89×
Maine5,2550.76×
Delaware3,9850.75×
Montana3,6490.68×
Vermont3,4811.03×
North Dakota3,4000.86×
Alaska3,1710.77×
South Dakota2,9470.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Carbon footprint audience
BrandAffinityCategory
Detergent6.46×Home & Garden
Waste5.69×Home & Garden
X2.01×Internet & Social Media
United States Postal Service2.74×Business & Career
CNN2.3×Movies & TV
Plastic3.33×Home & Garden
Social network1.85×Internet & Social Media
Biodegradation9.93×Home & Garden
Breaking news2.29×Movies & TV
Politics2.14×Politics & Society
Celebrity1.92×Movies & TV
Animal1.98×Pets & Animals
Instagram1.57×Internet & Social Media
Science1.95×Business & Career
Research2.25×Business & Career
Education1.82×Business & Career
Energy2.18×Home & Garden
Nonprofit organization2.39×Politics & Society
Photograph1.86×Technology & Electronics
Current events1.64×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Carbon footprint audience
TraitClusterScore
SustainabilityBALANCE3.08
Early Adopter MentalityPOWER1.56
Design AffinityPREMIUM1.54
TravellingTHRILL1.39
Urban LifestyleOPEN1.32
Healthy LifestyleBALANCE1.3

Worldwide distribution

Worldwide audience distribution share by country for Carbon footprint
CountryShare
United States30.9%
United Kingdom15.2%
Germany6.1%

See Carbon footprint audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Carbon footprint have in United States?

Carbon footprint has an estimated audience of 1,921,030 people in United States, concentrated in California and Texas.

What is the gender split and age of Carbon footprint fans?

59.1% of Carbon footprint fans are female, 40.9% are male, with an average age of 43.9 years.

Which brands do Carbon footprint fans like most?

Carbon footprint fans show strongest brand affinity for Detergent (6.46×), Waste (5.69×), and X (2.01×) over the country average.

Where do Carbon footprint fans live in United States?

Carbon footprint fans in United States are most concentrated in California (reach 284,275), Texas (reach 179,072), and Florida (reach 165,436). These three regions account for the largest share of the active audience.

What other brands do Carbon footprint fans also like?

Beyond Carbon footprint itself, the audience over-indexes on Waste (5.69×), X (2.01×), United States Postal Service (2.74×), and CNN (2.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Carbon footprint. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.