Rascasse Audience Intelligence

Carbon footprint Audience in United States

A data profile of the people who buy, follow and care about Carbon footprint in United States — modelled from more than twelve digital signal sources. Carbon footprint has an estimated audience of 1,921,030 people in United States.

#6453among Topic in United States#933in Politics & Society

The average Carbon footprint fan in United States is 43.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mitch McConnell, Detergent, Waste, with strongest over-indexing on Mitch McConnell (4.65× the country average).

Demographically, the Carbon footprint audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Sustainability, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Carbon footprint fan in United States is more female, around 43.9 years old, with strong Sustainability tendencies and a notable affinity for Mitch McConnell.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Carbon footprint profile in United States.

Audience size
1.9M
in United States
Gender
59.1%♀
40.9% male
Age
43.9
average years
Country rank
#14686
Topic in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Carbon footprint fans

59.1% are female, 40.9% are male, average age 43.9.

Fig. 02

Gender split

59.1%
Female
40.9%
Male
Demographic split for Carbon footprint audience in United States
MetricValue
Female59.1%
Male40.9%
Average age43.9
Estimated audience size1,921,030
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Carbon footprint audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3918%
40-4922%
50+33%
Fig. 04

Worldwide distribution

30.9%

of the worldwide Carbon footprint audience comes from United States.

Worldwide audience distribution share by country for Carbon footprint
CountryShare
United States30.9%
United Kingdom15.2%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Carbon footprint audience in United States is strongest.

Fig. 05

Top regions by affinity

Carbon footprint fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K1.42×
02California~300K1.33×
03Washington, District of Columbia~7K1.29×
04Kentucky~30K1.26×
05North Carolina~70K1.25×
06Virginia~60K1.24×
07Georgia~70K1.21×
08New Jersey~60K1.20×
09Maryland~40K1.20×
10Arizona~40K1.14×
11Washington~40K1.14×
12Texas~200K1.12×
13Massachusetts~40K1.11×
14Illinois~70K1.10×
15Pennsylvania~70K1.09×
16New York~100K1.08×
17Connecticut~20K1.08×
18Nevada~20K1.07×
19Florida~100K1.06×
20Minnesota~30K1.05×
21Mississippi~20K1.03×
22South Dakota~5K1.03×
23Louisiana~30K1.01×
24Oregon~20K1.01×
25New Mexico~10K1.01×
26Indiana~40K1.00×
27Kansas~20K1.00×
28Delaware~5K1.00×
29Vermont~3K0.99×
30South Carolina~30K0.97×
31Iowa~20K0.95×
32Michigan~50K0.94×
33Nebraska~9K0.94×
34Maine~6K0.93×
35Alaska~4K0.93×
36North Dakota~4K0.93×
37Oklahoma~20K0.92×
38Rhode Island~6K0.92×
39Missouri~30K0.91×
40Colorado~30K0.91×
41Idaho~9K0.91×
42West Virginia~8K0.90×
43New Hampshire~7K0.90×
44Wisconsin~30K0.89×
45Arkansas~10K0.89×
46Montana~5K0.89×
47Ohio~50K0.87×
48Alabama~20K0.84×
49Utah~10K0.84×
50Tennessee~30K0.81×
Fig. 06

Affinity by region

Affinity by region — Carbon footprint, United States
0.81×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Carbon footprint audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Carbon footprint audience
#·InterestCategoryAffinity×
01BiodegradationHome & Garden9.93×
02DetergentHome & Garden6.46×
03WasteHome & Garden5.69×
04Mitch McConnellPolitics & Society4.65×
05Gavin NewsomPolitics & Society3.63×
06PlasticHome & Garden3.33×
07United States Postal ServiceBusiness & Career2.74×
08Nonprofit organizationPolitics & Society2.39×
09CNNMovies & TV2.30×
10Breaking newsMovies & TV2.29×
11ResearchBusiness & Career2.25×
12EnergyHome & Garden2.18×
13PoliticsPolitics & Society2.14×
14XInternet & Social Media2.01×
15AnimalPets & Animals1.98×
16ScienceBusiness & Career1.95×
17CelebrityMovies & TV1.92×
18Social networkInternet & Social Media1.85×
19EducationBusiness & Career1.82×
20InstagramInternet & Social Media1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Carbon footprint audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Carbon footprint audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.32×
Community OrientationOPEN1.90×
SpiritualityBALANCE1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Carbon footprint audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.94×
Luxury OrientationPREMIUM0.95×
Design AffinityPREMIUM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Carbon footprint have in United States?

Carbon footprint has an estimated audience of 1,921,030 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Carbon footprint fans?

59.1% of Carbon footprint fans are female, 40.9% are male, with an average age of 43.9 years.

03

Which brands do Carbon footprint fans like most?

Carbon footprint fans show strongest brand affinity for Mitch McConnell (4.65×), Detergent (6.46×), and Waste (5.69×) over the country average.

04

Where do Carbon footprint fans live in United States?

Carbon footprint fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Carbon footprint fans also like?

Beyond Carbon footprint itself, the audience over-indexes on Detergent (6.46×), Waste (5.69×), United States Postal Service (2.74×), and X (2.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Carbon footprint audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Carbon footprint. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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