Biodegradation Audience in United States

Biodegradation logo

Biodegradation has an estimated audience of 3,913,650 people in United States. 72.9% are female, 27.1% are male, average age 43.1. Top regions: California, Texas, Florida. Top brand affinities: Finnair, AccuWeather, StubHub, DocuSign, OpenTable.

The average Biodegradation fan in United States is 43.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Biodegradation audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Biodegradation fans

Demographic split for Biodegradation audience in United States
MetricValue
Female72.9%
Male27.1%
Average age43.1
Estimated audience size3,913,650

Audience persona

The typical Biodegradation fan in United States is more female, around 43.1 years old, with strong Sustainability tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Biodegradation in United States
RegionReachAffinity
California280,3010.65×
Texas171,2500.51×
Florida134,6230.51×
New York132,3580.61×
Illinois73,0490.56×
Ohio72,4940.6×
Virginia66,0900.69×
Arizona63,6720.8×
Georgia62,7000.52×
New Jersey62,1470.62×
North Carolina59,3810.5×
Pennsylvania57,9590.44×
Massachusetts55,1250.71×
Washington53,8110.69×
Michigan53,1760.52×
Maryland46,7230.69×
Louisiana45,6270.9×
Kentucky41,5680.85×
Tennessee36,2020.46×
Colorado34,1480.55×
Alabama33,5300.61×
Indiana32,9610.46×
Oklahoma32,8510.76×
Mississippi32,4101.01×
Wisconsin32,1140.55×
Missouri29,9260.47×
Arkansas28,7930.89×
Connecticut28,7400.73×
Oregon28,1770.63×
South Carolina27,4860.47×
Kansas26,7730.87×
West Virginia26,7561.47×
Alaska26,7013.19×
Nebraska25,1861.28×
Idaho24,7081.26×
Minnesota23,6290.42×
Hawaii23,6031.4×
Iowa23,4620.73×
Montana23,2762.14×
Nevada23,1900.61×
South Dakota22,9742.54×
North Dakota22,3692.78×
New Hampshire22,0461.43×
New Mexico21,4751.09×
Rhode Island21,2881.71×
Maine21,2751.52×
Utah21,0060.6×
Vermont20,9383.05×
Delaware19,0641.77×
Washington, District of Columbia13,7651.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Biodegradation audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.66×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.61×Internet & Social Media
Liam Neeson11.19×Movies & TV
Google Maps4.36×Internet & Social Media
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Indeed.com4.44×Business & Career
Natalie Portman11.42×Movies & TV
Cotton On15.99×Fashion & Accessoires
Orange17.89×Technology & Electronics
Jake Gyllenhaal11.04×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Biodegradation audience
TraitClusterScore
SustainabilityBALANCE2.72
Design AffinityPREMIUM1.66
Healthy LifestyleBALANCE1.42
Luxury OrientationPREMIUM1.35
Quality AwarenessPREMIUM1.34
CreativityOPEN1.31

Worldwide distribution

Worldwide audience distribution share by country for Biodegradation
CountryShare
United States23.8%
United Kingdom10.9%
France6.3%

See Biodegradation audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Biodegradation have in United States?

Biodegradation has an estimated audience of 3,913,650 people in United States, concentrated in California and Texas.

What is the gender split and age of Biodegradation fans?

72.9% of Biodegradation fans are female, 27.1% are male, with an average age of 43.1 years.

Which brands do Biodegradation fans like most?

Biodegradation fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Biodegradation fans live in United States?

Biodegradation fans in United States are most concentrated in California (reach 280,301), Texas (reach 171,250), and Florida (reach 134,623). These three regions account for the largest share of the active audience.

What other brands do Biodegradation fans also like?

Beyond Biodegradation itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), DocuSign (15.07×), and OpenTable (15.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Biodegradation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.