A data profile of the people who buy, follow and care about Biodegradation in United States — modelled from more than twelve digital signal sources. Biodegradation has an estimated audience of 3,913,650 people in United States.
The average Biodegradation fan in United States is 43.1 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Trader Joe's, Sustainable energy, Carbon footprint, with strongest over-indexing on Trader Joe's (1.96× the country average).
Demographically, the Biodegradation audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Sustainability, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Biodegradation fan in United States is more female, around 43.1 years old, with strong Sustainability tendencies and a notable affinity for Trader Joe's.
The key figures that characterise the Biodegradation profile in United States.
72.9% are female, 27.1% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 72.9% |
| Male | 27.1% |
| Average age | 43.1 |
| Estimated audience size | 3,913,650 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Biodegradation audience comes from United States.
| Country | Share |
|---|---|
| United States | 23.8% |
| United Kingdom | 10.9% |
| France | 6.3% |
Where the Biodegradation audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alaska | ~10K | 1.43× | |
| 02 | Vermont | ~9K | 1.32× | |
| 03 | North Dakota | ~10K | 1.22× | |
| 04 | South Dakota | ~10K | 1.21× | |
| 05 | Montana | ~10K | 1.19× | |
| 06 | Rhode Island | ~10K | 1.14× | |
| 07 | Delaware | ~10K | 1.14× | |
| 08 | Maine | ~20K | 1.11× | |
| 09 | New Hampshire | ~20K | 1.08× | |
| 10 | Hawaii | ~20K | 1.07× | |
| 11 | Washington, District of Columbia | ~10K | 1.06× | |
| 12 | Idaho | ~20K | 1.05× | |
| 13 | West Virginia | ~20K | 1.05× | |
| 14 | New Mexico | ~20K | 1.04× | |
| 15 | Nebraska | ~20K | 1.04× | |
| 16 | Mississippi | ~30K | 1.01× | |
| 17 | Arkansas | ~30K | 0.98× | |
| 18 | Kansas | ~30K | 0.97× | |
| 19 | Louisiana | ~50K | 0.96× | |
| 20 | Connecticut | ~40K | 0.96× | |
| 21 | Iowa | ~30K | 0.95× | |
| 22 | Kentucky | ~50K | 0.94× | |
| 23 | Oklahoma | ~40K | 0.94× | |
| 24 | Nevada | ~40K | 0.93× | |
| 25 | Utah | ~30K | 0.93× | |
| 26 | North Carolina | ~100K | 0.92× | |
| 27 | Maryland | ~60K | 0.91× | |
| 28 | Alabama | ~50K | 0.91× | |
| 29 | Oregon | ~40K | 0.91× | |
| 30 | South Carolina | ~50K | 0.90× | |
| 31 | Arizona | ~70K | 0.89× | |
| 32 | Missouri | ~60K | 0.89× | |
| 33 | Wisconsin | ~50K | 0.89× | |
| 34 | Massachusetts | ~70K | 0.88× | |
| 35 | Minnesota | ~50K | 0.88× | |
| 36 | New Jersey | ~90K | 0.87× | |
| 37 | Tennessee | ~70K | 0.87× | |
| 38 | Indiana | ~60K | 0.87× | |
| 39 | Colorado | ~50K | 0.87× | |
| 40 | Virginia | ~80K | 0.86× | |
| 41 | Washington | ~70K | 0.86× | |
| 42 | Michigan | ~80K | 0.83× | |
| 43 | Georgia | ~100K | 0.82× | |
| 44 | Ohio | ~100K | 0.82× | |
| 45 | Pennsylvania | ~100K | 0.81× | |
| 46 | Illinois | ~100K | 0.78× | |
| 47 | New York | ~200K | 0.74× | |
| 48 | Florida | ~200K | 0.71× | |
| 49 | California | ~300K | 0.70× | |
| 50 | Texas | ~200K | 0.68× |
The strongest cross-interests of the Biodegradation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carbon footprint | Politics & Society | 9.93× | ||
| 02 | Columbo | Movies & TV | 9.93× | ||
| 03 | Reuse | Home & Garden | 5.56× | ||
| 04 | Organic cotton | Fashion & Accessoires | 5.56× | ||
| 05 | FlightAware | Travel & Leisure | 4.52× | ||
| 06 | Air purifier | Home & Garden | 4.10× | ||
| 07 | Sustainable energy | Home & Garden | 3.15× | ||
| 08 | Blanket | Home & Garden | 2.93× | ||
| 09 | Hormone | Health | 2.57× | ||
| 10 | Renewable energy | Business & Career | 2.48× | ||
| 11 | Drudge Report | Sports | 2.32× | ||
| 12 | Made in USA | Business & Career | 2.01× | ||
| 13 | Trader Joe's | Shopping | 1.96× | ||
| 14 | IKEA | Home & Garden | 1.78× | ||
| 15 | Organic food | Food & Beverages | 1.76× | ||
| 16 | J. C. Penney | Shopping | 1.75× | ||
| 17 | Sustainability | Politics & Society | 1.74× | ||
| 18 | Real property | Home & Garden | 1.68× | ||
| 19 | Genetics | Kids & Family | 1.61× | ||
| 20 | Etsy | Fashion & Accessoires | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.41× | |
| Quality Awareness | PREMIUM | 1.41× | |
| Design Affinity | PREMIUM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.82× | |
| Risk Appetite | THRILL | 0.88× | |
| Social Media Usage | JOY | 0.90× |
Biodegradation has an estimated audience of 3,913,650 people in United States, concentrated in California and Texas.
72.9% of Biodegradation fans are female, 27.1% are male, with an average age of 43.1 years.
Biodegradation fans show strongest brand affinity for Trader Joe's (1.96×), Sustainable energy (3.15×), and Carbon footprint (9.93×) over the country average.
Biodegradation fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Biodegradation itself, the audience over-indexes on Sustainable energy (3.15×), Carbon footprint (9.93×), FlightAware (4.52×), and Organic food (1.76×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Biodegradation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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