Rascasse Audience Intelligence

Biodegradation Audience in Germany

A data profile of the people who buy, follow and care about Biodegradation in Germany — modelled from more than twelve digital signal sources. Biodegradation has an estimated audience of 291,994 people in Germany.

#6248among Topic in Germany#850in Home & Garden

The average Biodegradation fan in Germany is 38.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Water pollution, Kelly Osbourne, Sustainable clothing, with strongest over-indexing on Water pollution (16.58× the country average).

Demographically, the Biodegradation audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Sustainability, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.

The typical Biodegradation fan in Germany is more female, around 38.5 years old, with strong Sustainability tendencies and a notable affinity for Water pollution.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Biodegradation profile in Germany.

Audience size
292K
in Germany
Gender
70.0%♀
30.0% male
Age
38.5
average years
Country rank
#17680
Topic in Germany
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Biodegradation fans

70.0% are female, 30.0% are male, average age 38.5.

Fig. 02

Gender split

70.0%
Female
30.0%
Male
Demographic split for Biodegradation audience in Germany
MetricValue
Female70.0%
Male30.0%
Average age38.5
Estimated audience size291,994
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Biodegradation audience in Germany
Age bracketShare%
16-1918%
20-2922%
30-3922%
40-4923%
50+15%
Fig. 04

Worldwide distribution

1.8%

of the worldwide Biodegradation audience comes from Germany.

Worldwide audience distribution share by country for Biodegradation
CountryShare
United States23.8%
United Kingdom10.9%
France6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Biodegradation audience in Germany is strongest.

Fig. 05

Top regions by affinity

Biodegradation fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~5K1.38×
02Mecklenburg-Vorpommern~7K1.19×
03Sachsen-Anhalt~8K1.11×
04Thüringen~8K1.11×
05Brandenburg~9K1.04×
06Hamburg~7K0.99×
07Schleswig-Holstein~10K0.98×
08Rheinland-Pfalz~10K0.96×
09Sachsen~10K0.94×
10Berlin~10K0.91×
11Niedersachsen~30K0.88×
12Hessen~20K0.88×
13Bayern~40K0.85×
14Baden-Württemberg~30K0.85×
15Nordrhein-Westfalen~50K0.80×
Fig. 06

Affinity by region

Affinity by region — Biodegradation, Germany
0.80×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Biodegradation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Biodegradation audience
#·InterestCategoryAffinity×
01Water pollutionPolitics & Society16.58×
02Waste managementHome & Garden8.94×
03Human digestive systemHealth8.93×
04Organic cottonFashion & Accessoires8.01×
05Kelly OsbourneMusic & Radio7.33×
06CleanserBeauty & Wellness7.19×
07Sustainable clothingFashion & Accessoires5.44×
08Sustainable productsPolitics & Society4.15×
09Face powderBeauty & Wellness4.14×
10Ethical consumerismShopping3.80×
11Expensive TasteBusiness & Career3.44×
12Gift cardShopping3.24×
13MangoShopping3.21×
14Drop shippingShopping2.72×
15Organic farmingFood & Beverages2.45×
16Renewable energyBusiness & Career2.30×
17TagesschauMovies & TV1.98×
18Netto Marken-DiscountShopping1.75×
19IKEAHome & Garden1.57×
20Harry PotterMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Biodegradation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Biodegradation audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.79×
IndulgenceJOY2.02×
Design AffinityPREMIUM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Biodegradation audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.82×
PatriotismCONSERVATISM0.85×
SpiritualityBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Biodegradation have in Germany?

Biodegradation has an estimated audience of 291,994 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Biodegradation fans?

70.0% of Biodegradation fans are female, 30.0% are male, with an average age of 38.5 years.

03

Which brands do Biodegradation fans like most?

Biodegradation fans show strongest brand affinity for Water pollution (16.58×), Kelly Osbourne (7.33×), and Sustainable clothing (5.44×) over the country average.

04

Where do Biodegradation fans live in Germany?

Biodegradation fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Biodegradation fans also like?

Beyond Biodegradation itself, the audience over-indexes on Kelly Osbourne (7.33×), Sustainable clothing (5.44×), Tagesschau (1.98×), and Waste management (8.94×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Biodegradation audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Biodegradation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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