Rascasse Audience Intelligence

Lien Audience in United States

A data profile of the people who buy, follow and care about Lien in United States — modelled from more than twelve digital signal sources. Lien has an estimated audience of 3,978,377 people in United States.

#4336among Topic in United States#531in Politics & Society

The average Lien fan in United States is 45.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Real property, Cath Kidston, Property finder, with strongest over-indexing on Real property (11.74× the country average).

Demographically, the Lien audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Quality Awareness, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lien fan in United States is balanced, around 45.0 years old, with strong Quality Awareness tendencies and a notable affinity for Real property.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lien profile in United States.

Audience size
4M
in United States
Gender
47.0%♀
53.0% male
Age
45.0
average years
Country rank
#8084
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lien fans

47.0% are female, 53.0% are male, average age 45.0.

Fig. 02

Gender split

47.0%
Female
53.0%
Male
Demographic split for Lien audience in United States
MetricValue
Female47.0%
Male53.0%
Average age45.0
Estimated audience size3,978,377
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Lien audience in United States
Age bracketShare%
16-199%
20-2913%
30-3920%
40-4926%
50+32%
Fig. 04

Worldwide distribution

58.3%

of the worldwide Lien audience comes from United States.

Worldwide audience distribution share by country for Lien
CountryShare
United States58.3%
United Kingdom6.1%
Australia5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lien audience in United States is strongest.

Fig. 05

Top regions by affinity

Lien fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K1.45×
02West Virginia~20K1.33×
03California~500K1.19×
04New York~300K1.19×
05Virginia~100K1.19×
06Hawaii~20K1.15×
07Georgia~100K1.12×
08Oregon~50K1.12×
09Washington~90K1.11×
10Maryland~80K1.10×
11Connecticut~40K1.10×
12Texas~400K1.07×
13Massachusetts~80K1.06×
14South Dakota~10K1.06×
15Nebraska~20K1.05×
16Colorado~60K1.04×
17Utah~40K1.02×
18Illinois~100K1.01×
19North Carolina~100K1.00×
20Vermont~7K1.00×
21Florida~300K0.99×
22Alabama~60K0.99×
23Oklahoma~40K0.99×
24Kansas~30K0.98×
25Alaska~8K0.98×
26Pennsylvania~100K0.97×
27New Jersey~100K0.97×
28Tennessee~80K0.97×
29Louisiana~50K0.97×
30Arkansas~30K0.97×
31Montana~10K0.97×
32Arizona~80K0.96×
33Missouri~60K0.96×
34Nevada~40K0.95×
35Minnesota~50K0.94×
36South Carolina~60K0.93×
37Idaho~20K0.93×
38Maine~10K0.93×
39North Dakota~8K0.93×
40Iowa~30K0.92×
41Mississippi~30K0.92×
42Wisconsin~50K0.91×
43Kentucky~50K0.91×
44Michigan~90K0.90×
45Indiana~70K0.90×
46Ohio~100K0.89×
47Rhode Island~10K0.89×
48Delaware~10K0.88×
49New Mexico~20K0.86×
50New Hampshire~10K0.85×
Fig. 06

Affinity by region

Affinity by region — Lien, United States
0.85×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lien audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lien audience
#·InterestCategoryAffinity×
01Cath KidstonFashion & Accessoires20.00×
02Real propertyHome & Garden11.74×
03Mortgage brokerBusiness & Career9.67×
04Bath and BodyworksShopping5.24×
05BrokerBusiness & Career5.14×
06Residential areaHome & Garden4.87×
07Property finderHome & Garden4.71×
08Commercial propertyBusiness & Career4.67×
09Retail bankingBusiness & Career4.66×
10SmartwatchTechnology & Electronics3.81×
11Home insuranceBusiness & Career2.91×
12Credit (finance)Business & Career2.89×
13InnovationBusiness & Career2.69×
14Mortgage loansBusiness & Career2.61×
15First-time buyerShopping2.46×
16United Parcel ServiceBusiness & Career2.19×
17Financial servicesBusiness & Career2.05×
18BankingBusiness & Career1.77×
19Real estate brokerHome & Garden1.75×
20ApartmentBusiness & Career1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lien audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lien audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.66×
Career OrientationPOWER2.19×
PatriotismCONSERVATISM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lien audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.82×
CreativityOPEN0.86×
MindfulnessBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lien have in United States?

Lien has an estimated audience of 3,978,377 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lien fans?

47.0% of Lien fans are female, 53.0% are male, with an average age of 45.0 years.

03

Which brands do Lien fans like most?

Lien fans show strongest brand affinity for Real property (11.74×), Cath Kidston (20×), and Property finder (4.71×) over the country average.

04

Where do Lien fans live in United States?

Lien fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Lien fans also like?

Beyond Lien itself, the audience over-indexes on Cath Kidston (20×), Property finder (4.71×), Bath and Bodyworks (5.24×), and Mortgage loans (2.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Lien audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lien. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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