Lien Audience in United States

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Lien has an estimated audience of 3,978,377 people in United States. 47.0% are female, 53.0% are male, average age 45.0. Top regions: California, Texas, New York. Top brand affinities: Halsey, Oregon, Janitor, Historic site, JDSU, Meals on Wheels.

The average Lien fan in United States is 45.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Halsey, Oregon, Janitor, Historic site, with strongest over-indexing on Halsey, Oregon (20× the country average). Demographically, the Lien audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Lien fans

Demographic split for Lien audience in United States
MetricValue
Female47.0%
Male53.0%
Average age45.0
Estimated audience size3,978,377

Audience persona

The typical Lien fan in United States is balanced, around 45.0 years old, with strong Quality Awareness tendencies and a notable affinity for Halsey, Oregon.

Top regions in United States

Top regions ranked by reach for Lien in United States
RegionReachAffinity
California545,7871.25×
Texas375,1601.1×
New York288,1091.3×
Florida276,6111.03×
Georgia144,3041.18×
Illinois136,9361.03×
Pennsylvania135,6151.01×
North Carolina121,4651.01×
Virginia117,7631.22×
Ohio110,7210.9×
New Jersey103,9011.03×
Michigan93,8920.9×
Washington92,8861.16×
Massachusetts87,9721.12×
Arizona80,5540.99×
Tennessee76,9030.96×
Maryland75,8821.11×
Colorado67,1111.07×
Indiana65,1670.9×
Missouri60,1100.94×
Alabama55,4171×
Minnesota54,1770.95×
Wisconsin54,0730.9×
South Carolina53,9310.9×
Louisiana50,0710.98×
Oregon48,7691.07×
Connecticut44,9821.13×
Kentucky44,6760.9×
Oklahoma43,8820.99×
Utah36,9381.04×
Nevada36,3630.95×
Kansas31,0620.99×
Arkansas30,4300.93×
West Virginia28,7571.55×
Iowa28,3680.87×
Mississippi27,9640.85×
Nebraska21,2691.07×
Hawaii20,2241.18×
Washington, District of Columbia18,3691.54×
Idaho17,1130.86×
New Mexico16,0280.8×
Maine11,8780.83×
New Hampshire11,8470.76×
Rhode Island10,6770.84×
Montana9,5900.87×
South Dakota8,9170.97×
Delaware8,7650.8×
Alaska7,6530.9×
North Dakota6,4110.78×
Vermont6,2510.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lien audience
BrandAffinityCategory
Halsey, Oregon20×Travel & Leisure
Janitor14.53×Home & Garden
Historic site8.61×Arts & Culture
JDSU4.35×Business & Career
Meals on Wheels5.3×Food & Beverages
Governor of Michigan6.73×Politics & Society
Fairy godmother6.2×Literature
Goop4.39×Internet & Social Media
Vocal harmony3.68×Music & Radio
Israel1.7×Travel & Leisure
Grinch3.09×Movies & TV
Hibachi5.85×Food & Beverages
Jesse Plemons2.52×Movies & TV
Noodle (Gorillaz)2.6×Music & Radio
Wok4.41×Food & Beverages
Hipster6.43×Politics & Society
Khulna University18.57×Business & Career
Cam Ward2.33×Sports
Metro Iztapalapa23.89×Travel & Leisure
Kendra Scott1.76×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lien audience
TraitClusterScore
Quality AwarenessPREMIUM2.57
Career OrientationPOWER1.73
Family OrientationCONSERVATISM1.44
Design AffinityPREMIUM1.35
Convenience OrientationPREMIUM1.3
TravellingTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Lien
CountryShare
United States58.3%
United Kingdom6.1%
Australia5.0%

See Lien audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Lien have in United States?

Lien has an estimated audience of 3,978,377 people in United States, concentrated in California and Texas.

What is the gender split and age of Lien fans?

47.0% of Lien fans are female, 53.0% are male, with an average age of 45.0 years.

Which brands do Lien fans like most?

Lien fans show strongest brand affinity for Halsey, Oregon (20×), Janitor (14.53×), and Historic site (8.61×) over the country average.

Where do Lien fans live in United States?

Lien fans in United States are most concentrated in California (reach 545,787), Texas (reach 375,160), and New York (reach 288,109). These three regions account for the largest share of the active audience.

What other brands do Lien fans also like?

Beyond Lien itself, the audience over-indexes on Janitor (14.53×), Historic site (8.61×), JDSU (4.35×), and Meals on Wheels (5.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lien. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.