Makati Shangri-La, Manila Audience in United States
Makati Shangri-La, Manila has an estimated audience of 313,133 people in United States. 73.6% are female, 26.4% are male, average age 38.7. Top regions: California, New York, Texas. Top brand affinities: Hatboro, Pennsylvania, Englewood, New Jersey, Environment America, University of Maryland Center for Environmental Science.
The average Makati Shangri-La, Manila fan in United States is 38.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Hatboro, Pennsylvania, Englewood, New Jersey, Environment America, with strongest over-indexing on Hatboro, Pennsylvania (15.1× the country average). Demographically, the Makati Shangri-La, Manila audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Price Sensitivity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 4 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Hotel
Demographics of Makati Shangri-La, Manila fans
| Metric | Value |
|---|---|
| Female | 73.6% |
| Male | 26.4% |
| Average age | 38.7 |
| Estimated audience size | 313,133 |
Audience persona
The typical Makati Shangri-La, Manila fan in United States is more female, around 38.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Hatboro, Pennsylvania.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 67,830 | 1.97× |
| New York | 17,682 | 1.01× |
| Texas | 14,906 | 0.55× |
| Florida | 14,874 | 0.7× |
| Washington | 13,612 | 2.17× |
| Illinois | 8,812 | 0.84× |
| Virginia | 6,741 | 0.88× |
| New Jersey | 6,588 | 0.83× |
| Hawaii | 6,333 | 4.71× |
| Nevada | 4,680 | 1.55× |
| Georgia | 3,625 | 0.38× |
| Arizona | 3,580 | 0.56× |
| Massachusetts | 3,486 | 0.57× |
| North Carolina | 3,426 | 0.36× |
| Maryland | 3,095 | 0.57× |
| Ohio | 2,958 | 0.31× |
| South Carolina | 2,900 | 0.62× |
| Colorado | 2,812 | 0.57× |
| Pennsylvania | 2,808 | 0.27× |
| Oregon | 2,730 | 0.76× |
| Michigan | 2,038 | 0.25× |
| Mississippi | 1,933 | 0.75× |
| Connecticut | 1,928 | 0.61× |
| Kentucky | 1,928 | 0.49× |
| Louisiana | 1,861 | 0.46× |
| Arkansas | 1,860 | 0.72× |
| Missouri | 1,784 | 0.35× |
| Alaska | 1,725 | 2.57× |
| Minnesota | 1,711 | 0.38× |
| Oklahoma | 1,679 | 0.48× |
| Utah | 1,670 | 0.6× |
| Alabama | 1,599 | 0.37× |
| West Virginia | 1,595 | 1.09× |
| New Hampshire | 1,534 | 1.24× |
| Tennessee | 1,524 | 0.24× |
| Washington, District of Columbia | 1,505 | 1.6× |
| Indiana | 1,474 | 0.26× |
| Kansas | 1,474 | 0.6× |
| Idaho | 1,473 | 0.94× |
| Wisconsin | 1,464 | 0.31× |
| Iowa | 1,399 | 0.54× |
| Montana | 1,388 | 1.6× |
| South Dakota | 1,370 | 1.89× |
| North Dakota | 1,334 | 2.07× |
| Wyoming | 1,291 | 2.78× |
| Nebraska | 1,287 | 0.82× |
| New Mexico | 1,280 | 0.82× |
| Rhode Island | 1,269 | 1.27× |
| Maine | 1,269 | 1.13× |
| Vermont | 1,248 | 2.27× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hatboro, Pennsylvania | 15.1× | Travel & Leisure |
| Englewood, New Jersey | 2.5× | Travel & Leisure |
| Environment America | 2.81× | Politics & Society |
| University of Maryland Center for Environmental Science | 1.77× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.25 |
| Pet Ownership | JOY | 0.93 |
| Sports Activity | POWER | 0.82 |
| Mindfulness | BALANCE | 0.79 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 79.5% |
| Philippines | 15.2% |
| Japan | 1.7% |
See Makati Shangri-La, Manila audiences in other countries
- Makati Shangri-La, Manila — Germany
- Makati Shangri-La, Manila — United Kingdom
- Makati Shangri-La, Manila — France
- Makati Shangri-La, Manila — Italy
- Makati Shangri-La, Manila — Spain
- Makati Shangri-La, Manila — Brazil
- Makati Shangri-La, Manila — Japan
- Makati Shangri-La, Manila — South Korea
- Makati Shangri-La, Manila — India
More Hotel audiences in United States
- Hilton Worldwide (14,731,782)
- Marriott Hotels & Resorts (12,130,935)
- Hyatt (6,208,982)
- Holiday Inn (5,971,636)
- Hampton Inn (4,795,510)
Frequently asked questions
How many fans does Makati Shangri-La, Manila have in United States?
Makati Shangri-La, Manila has an estimated audience of 313,133 people in United States, concentrated in California and New York.
What is the gender split and age of Makati Shangri-La, Manila fans?
73.6% of Makati Shangri-La, Manila fans are female, 26.4% are male, with an average age of 38.7 years.
Which brands do Makati Shangri-La, Manila fans like most?
Makati Shangri-La, Manila fans show strongest brand affinity for Hatboro, Pennsylvania (15.1×), Englewood, New Jersey (2.5×), and Environment America (2.81×) over the country average.
Where do Makati Shangri-La, Manila fans live in United States?
Makati Shangri-La, Manila fans in United States are most concentrated in California (reach 67,830), New York (reach 17,682), and Texas (reach 14,906). These three regions account for the largest share of the active audience.
How to read this data
Audience size is the estimated number of people in United States who actively search for Makati Shangri-La, Manila. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.