Rascasse Audience Intelligence

Makati Shangri-La, Manila Audience in United States

A data profile of the people who buy, follow and care about Makati Shangri-La, Manila in United States — modelled from more than twelve digital signal sources. Makati Shangri-La, Manila has an estimated audience of 313,133 people in United States.

#133among Hotel in United States#5553among POI in United States#3932in Travel & Leisure

The average Makati Shangri-La, Manila fan in United States is 38.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sierra Trading Post, Kirkland's, Redfin, with strongest over-indexing on Sierra Trading Post (101× the country average).

Demographically, the Makati Shangri-La, Manila audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Price Sensitivity, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 16 brand affinities and 50 regions tracked by Rascasse.

The typical Makati Shangri-La, Manila fan in United States is more female, around 38.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Sierra Trading Post.

Category: Travel & Leisure · Type: POI · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Makati Shangri-La, Manila profile in United States.

Audience size
313K
in United States
Gender
73.6%♀
26.4% male
Age
38.7
average years
Country rank
#47283
POI in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Makati Shangri-La, Manila fans

73.6% are female, 26.4% are male, average age 38.7.

Fig. 02

Gender split

73.6%
Female
26.4%
Male
Demographic split for Makati Shangri-La, Manila audience in United States
MetricValue
Female73.6%
Male26.4%
Average age38.7
Estimated audience size313,133
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Makati Shangri-La, Manila audience in United States
Age bracketShare%
16-1913%
20-2927%
30-3924%
40-4923%
50+14%
Fig. 04

Worldwide distribution

79.5%

of the worldwide Makati Shangri-La, Manila audience comes from United States.

Worldwide audience distribution share by country for Makati Shangri-La, Manila
CountryShare
United States79.5%
Philippines15.2%
Japan1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Makati Shangri-La, Manila audience in United States is strongest.

Fig. 05

Top regions by affinity

Makati Shangri-La, Manila fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~4K2.71×
02California~80K2.34×
03Washington~9K1.47×
04Washington, District of Columbia~1K1.37×
05Nevada~4K1.36×
06New York~20K1.17×
07Alaska<1K1.17×
08Virginia~8K1.11×
09Utah~3K1.05×
10Montana<1K1.02×
11Delaware<1K1.02×
12North Dakota<1K1.02×
13Illinois~10K1.01×
14Idaho~2K1.01×
15Maine~1K1.01×
16Rhode Island~1K1.01×
17South Dakota<1K1.01×
18Nebraska~2K1.00×
19New Hampshire~1K1.00×
20Vermont<1K0.99×
21Mississippi~3K0.98×
22West Virginia~1K0.98×
23New Jersey~8K0.97×
24Arkansas~2K0.97×
25Kansas~2K0.97×
26New Mexico~2K0.97×
27Oregon~3K0.96×
28Iowa~2K0.96×
29Maryland~5K0.95×
30Louisiana~4K0.95×
31Oklahoma~3K0.95×
32Arizona~6K0.94×
33Minnesota~4K0.94×
34Alabama~4K0.94×
35Kentucky~4K0.94×
36Connecticut~3K0.94×
37Colorado~5K0.93×
38South Carolina~4K0.93×
39Wisconsin~4K0.93×
40Indiana~5K0.92×
41Missouri~5K0.92×
42Tennessee~6K0.91×
43Michigan~7K0.90×
44Massachusetts~6K0.90×
45Ohio~8K0.87×
46Texas~20K0.86×
47Georgia~8K0.86×
48North Carolina~8K0.86×
49Pennsylvania~9K0.85×
50Florida~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Makati Shangri-La, Manila, United States
0.81×1.00×2.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Makati Shangri-La, Manila audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Makati Shangri-La, Manila audience
#·InterestCategoryAffinity×
01Sierra Trading PostFashion & Accessoires101.00×
02Kirkland'sHome & Garden33.67×
03Hawaiian AirlinesTravel & Leisure24.26×
04RedfinHome & Garden18.11×
05Family DollarFashion & Accessoires13.58×
06Alaska AirlinesTravel & Leisure9.92×
07Dollar TreeShopping5.80×
08SkechersFashion & Accessoires4.99×
09CruisesTravel & Leisure3.07×
10KitchenAidHome & Garden2.24×
11Five BelowShopping2.11×
12LingerieFashion & Accessoires1.64×
13Rite AidShopping1.63×
14J. C. PenneyShopping1.57×
15Dog trainingPets & Animals1.57×
16Dillard'sFashion & Accessoires1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Makati Shangri-La, Manila audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Makati Shangri-La, Manila audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.48×
Pet OwnershipJOY0.94×
Sports ActivityPOWER0.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Makati Shangri-La, Manila audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.89×
Pet OwnershipJOY0.94×
Sports ActivityPOWER0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Makati Shangri-La, Manila have in United States?

Makati Shangri-La, Manila has an estimated audience of 313,133 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Makati Shangri-La, Manila fans?

73.6% of Makati Shangri-La, Manila fans are female, 26.4% are male, with an average age of 38.7 years.

03

Which brands do Makati Shangri-La, Manila fans like most?

Makati Shangri-La, Manila fans show strongest brand affinity for Sierra Trading Post (101×), Kirkland's (33.67×), and Redfin (18.11×) over the country average.

04

Where do Makati Shangri-La, Manila fans live in United States?

Makati Shangri-La, Manila fans in United States are most concentrated in California (reach ~80K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Makati Shangri-La, Manila fans also like?

Beyond Makati Shangri-La, Manila itself, the audience over-indexes on Kirkland's (33.67×), Redfin (18.11×), Family Dollar (13.58×), and Hawaiian Airlines (24.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hotel audiences in United States

See Makati Shangri-La, Manila audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Makati Shangri-La, Manila. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →