A data profile of the people who buy, follow and care about Clock in Brazil — modelled from more than twelve digital signal sources. Clock has an estimated audience of 5,679,099 people in Brazil.
Clock has an estimated audience of 5,679,099 people in Brazil. 55.4% are female, 44.6% are male, average age 42.4. Top brand affinities: Dafiti, Coritiba Foot Ball Club, Centauro, Netshoes, MSN.
Top brand affinities include Dafiti, Coritiba Foot Ball Club, Centauro, with strongest over-indexing on Dafiti (2.99× the country average).
Demographically, the Clock audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Family Orientation.
The typical Clock fan in Brazil is more female, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Dafiti.
The key figures that characterise the Clock profile in Brazil.
55.4% are female, 44.6% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 42.4 |
| Estimated audience size | 5,679,099 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Clock audience comes from Brazil.
| Country | Share |
|---|---|
| Japan | 16.9% |
| United States | 15.8% |
| Italy | 7.3% |
The strongest cross-interests of the Clock audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Patek Philippe | Fashion & Accessoires | 4.47× | ||
| 02 | Montblanc (company) | Fashion & Accessoires | 4.47× | ||
| 03 | G-Shock | Fashion & Accessoires | 4.43× | ||
| 04 | Porsche 911 | Cars & Mobility | 3.75× | ||
| 05 | Casio | Fashion & Accessoires | 3.70× | ||
| 06 | Family car | Cars & Mobility | 3.60× | ||
| 07 | Wearable technology | Technology & Electronics | 3.38× | ||
| 08 | Dafiti | Fashion & Accessoires | 2.99× | ||
| 09 | Rolex | Fashion & Accessoires | 2.90× | ||
| 10 | Flea market | Home & Garden | 2.79× | ||
| 11 | Centauro | Cars & Mobility | 2.52× | ||
| 12 | Linux | Technology & Electronics | 2.42× | ||
| 13 | Coritiba Foot Ball Club | Sports | 2.39× | ||
| 14 | Sweepstakes | Games | 2.25× | ||
| 15 | Used car | Cars & Mobility | 2.19× | ||
| 16 | Submarino | Shopping | 2.11× | ||
| 17 | MSN | News | 1.75× | ||
| 18 | Netshoes | Shopping | 1.74× | ||
| 19 | Havaianas | Fashion & Accessoires | 1.61× | ||
| 20 | Public transport | Cars & Mobility | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.98× | |
| Family Orientation | CONSERVATISM | 1.76× | |
| Luxury Orientation | PREMIUM | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.53× | |
| Spirituality | BALANCE | 0.73× | |
| Healthy Lifestyle | BALANCE | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Clock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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