Grand Seiko Audience in United States

Grand Seiko logo

Grand Seiko has an estimated audience of 1,308,458 people in United States. 36.9% are female, 63.1% are male, average age 35.0. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Judge Dredd (film), South Asian cuisine, Sacred Heart Catholic Church (Dubuque, Iowa), Box lacrosse.

The average Grand Seiko fan in United States is 35.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Judge Dredd (film), South Asian cuisine, with strongest over-indexing on Keene, New Hampshire (337.92× the country average). Demographically, the Grand Seiko audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury watches

Demographics of Grand Seiko fans

Demographic split for Grand Seiko audience in United States
MetricValue
Female36.9%
Male63.1%
Average age35.0
Estimated audience size1,308,458

Audience persona

The typical Grand Seiko fan in United States is more male, around 35.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Grand Seiko in United States
RegionReachAffinity
California310,2072.16×
Texas147,9101.31×
New York145,6471.99×
Florida117,3441.32×
Illinois55,9031.28×
New Jersey55,6891.67×
Georgia44,8001.11×
Washington44,2591.69×
Virginia41,5731.3×
Massachusetts41,4441.61×
Pennsylvania41,2990.94×
North Carolina37,5970.95×
Ohio30,6480.76×
Michigan29,2790.86×
Arizona26,0430.97×
Colorado23,4901.14×
Maryland23,4281.04×
Tennessee21,9340.84×
Indiana16,8940.71×
Connecticut16,7561.28×
Nevada16,6391.31×
Missouri15,8190.75×
Hawaii15,2902.72×
Louisiana15,2290.9×
Oregon14,9210.99×
Minnesota14,3000.76×
South Carolina14,2440.72×
Wisconsin13,8760.7×
Utah12,2921.05×
Alabama12,2210.67×
Oklahoma11,4610.79×
Kentucky11,3990.69×
Arkansas7,3670.68×
Kansas7,2570.7×
Washington, District of Columbia6,8961.75×
Iowa6,0030.56×
Mississippi5,0910.47×
New Hampshire5,0700.98×
New Mexico4,9620.76×
Idaho4,5080.69×
Rhode Island4,4241.06×
Nebraska3,9620.6×
Maine3,5600.76×
West Virginia3,2060.53×
Delaware2,6860.74×
Alaska2,3490.84×
Montana2,0480.56×
Vermont2,0120.88×
North Dakota1,3650.51×
South Dakota1,1910.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Grand Seiko audience
BrandAffinityCategory
Keene, New Hampshire337.92×Travel & Leisure
Judge Dredd (film)33.15×Movies & TV
South Asian cuisine13.32×Food & Beverages
Sacred Heart Catholic Church (Dubuque, Iowa)15.52×Politics & Society
Box lacrosse11.29×Sports
The Musical Box (band)66.02×Music & Radio
Home equity2.36×Home & Garden
Mathcore9.31×Music & Radio
JDSU3.5×Business & Career
Nebraska Cornhuskers football3.63×Sports
Voltron: Legendary Defender16×Movies & TV
Google Home5.92×Technology & Electronics
Jaws4.77×Movies & TV
Bunga bunga73.66×Politics & Society
Jesse Plemons2.89×Movies & TV
Queens College, City University of New York5.55×Business & Career
Regional styles of Mexican music1.88×Music & Radio
Staycation2.08×Home & Garden
Acoustic music2.68×Music & Radio
Home staging3.04×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Grand Seiko audience
TraitClusterScore
Luxury OrientationPREMIUM10.16
Quality AwarenessPREMIUM2
Design AffinityPREMIUM1.88
Early Adopter MentalityPOWER1.61
LGBTQ+ IdentityOPEN1.47
IndulgenceJOY1.47

Worldwide distribution

Worldwide audience distribution share by country for Grand Seiko
CountryShare
United States25.2%
Japan12.4%
Germany5.4%

See Grand Seiko audiences in other countries

More Luxury watches audiences in United States

Frequently asked questions

How many fans does Grand Seiko have in United States?

Grand Seiko has an estimated audience of 1,308,458 people in United States, concentrated in California and Texas.

What is the gender split and age of Grand Seiko fans?

36.9% of Grand Seiko fans are female, 63.1% are male, with an average age of 35.0 years.

Which brands do Grand Seiko fans like most?

Grand Seiko fans show strongest brand affinity for Keene, New Hampshire (337.92×), Judge Dredd (film) (33.15×), and South Asian cuisine (13.32×) over the country average.

Where do Grand Seiko fans live in United States?

Grand Seiko fans in United States are most concentrated in California (reach 310,207), Texas (reach 147,910), and New York (reach 145,647). These three regions account for the largest share of the active audience.

What other brands do Grand Seiko fans also like?

Beyond Grand Seiko itself, the audience over-indexes on Judge Dredd (film) (33.15×), South Asian cuisine (13.32×), Sacred Heart Catholic Church (Dubuque, Iowa) (15.52×), and Box lacrosse (11.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Grand Seiko. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.