Wrist Audience in United States

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Wrist has an estimated audience of 8,129,380 people in United States. 60.1% are female, 39.9% are male, average age 40.9. Top regions: California, Texas, Florida. Top brand affinities: Jingoism, Women's empowerment, Vacaville, California, Meals on Wheels, Enrique Hernández (baseball).

The average Wrist fan in United States is 40.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jingoism, Women's empowerment, Vacaville, California, with strongest over-indexing on Jingoism (1.51× the country average). Demographically, the Wrist audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Wrist fans

Demographic split for Wrist audience in United States
MetricValue
Female60.1%
Male39.9%
Average age40.9
Estimated audience size8,129,380

Audience persona

The typical Wrist fan in United States is more female, around 40.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Jingoism.

Top regions in United States

Top regions ranked by reach for Wrist in United States
RegionReachAffinity
California1,341,9951.5×
Texas983,5961.41×
Florida710,6611.29×
New York620,2081.37×
Georgia302,2621.21×
Illinois296,2431.09×
North Carolina251,9911.03×
Pennsylvania249,3510.91×
New Jersey248,2241.2×
Virginia234,1181.18×
Ohio233,4590.93×
Arizona208,5221.26×
Michigan206,4540.97×
Washington186,9111.15×
Massachusetts183,2971.14×
Maryland165,8831.19×
Tennessee157,6640.97×
Indiana150,6271.01×
Minnesota129,6041.11×
Missouri122,4800.93×
Alabama118,3091.04×
Louisiana118,2831.13×
South Carolina115,7850.95×
Colorado115,2500.9×
Wisconsin106,9150.87×
Kentucky98,4400.97×
Oklahoma94,5211.05×
Oregon93,2061×
Nevada87,4991.11×
Connecticut84,6291.04×
Mississippi72,4381.08×
Arkansas65,8210.98×
Utah64,0870.88×
Kansas63,8471×
Iowa62,8060.94×
New Mexico43,9831.08×
Hawaii40,5181.16×
Nebraska37,9760.93×
Idaho33,1760.81×
West Virginia29,3320.77×
New Hampshire24,7310.77×
Washington, District of Columbia23,1620.95×
Rhode Island22,9760.89×
Maine21,6960.75×
Delaware21,5480.96×
Alaska15,4300.89×
Montana14,4400.64×
South Dakota13,6670.73×
North Dakota11,9760.72×
Vermont9,2530.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wrist audience
BrandAffinityCategory
Jingoism1.51×Politics & Society
Women's empowerment1.94×Politics & Society
Vacaville, California3.75×Travel & Leisure
Meals on Wheels1.8×Food & Beverages
Enrique Hernández (baseball)3.96×Sports
Tierra Cali1.95×Travel & Leisure
New York Harbor3.32×Travel & Leisure
Nasal cavity1.85×Health
Sub Zero (Official)2.01×Literature
JDM Cars1.59×Cars & Mobility
JFK (film)1.85×Movies & TV
Cadmium2.67×Business & Career
Fairlife1.65×Food & Beverages
Title Nine1.74×Fashion & Accessoires
A Streetcar Named Desire (1951 film)1.86×Movies & TV
Further education1.59×Kids & Family
Elmira College1.58×Business & Career
Hypothec1.87×Business & Career
Academy Award for Best Visual Effects1.95×Movies & TV
Certified diabetes educator2.01×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wrist audience
TraitClusterScore
Luxury OrientationPREMIUM5.05
Design AffinityPREMIUM1.58
SustainabilityBALANCE1.52
Quality AwarenessPREMIUM1.44
Sports ActivityPOWER1.4
IndividualismJOY1.28

Worldwide distribution

Worldwide audience distribution share by country for Wrist
CountryShare
United States29.7%
United Kingdom8.1%
Italy5.4%

See Wrist audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Wrist have in United States?

Wrist has an estimated audience of 8,129,380 people in United States, concentrated in California and Texas.

What is the gender split and age of Wrist fans?

60.1% of Wrist fans are female, 39.9% are male, with an average age of 40.9 years.

Which brands do Wrist fans like most?

Wrist fans show strongest brand affinity for Jingoism (1.51×), Women's empowerment (1.94×), and Vacaville, California (3.75×) over the country average.

Where do Wrist fans live in United States?

Wrist fans in United States are most concentrated in California (reach 1,341,995), Texas (reach 983,596), and Florida (reach 710,661). These three regions account for the largest share of the active audience.

What other brands do Wrist fans also like?

Beyond Wrist itself, the audience over-indexes on Women's empowerment (1.94×), Vacaville, California (3.75×), Meals on Wheels (1.8×), and Enrique Hernández (baseball) (3.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wrist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.