Rascasse Audience Intelligence

Wrist Audience in United States

A data profile of the people who buy, follow and care about Wrist in United States — modelled from more than twelve digital signal sources. Wrist has an estimated audience of 8,129,380 people in United States.

#2699among Topic in United States#227in Fashion & Accessoires

The average Wrist fan in United States is 40.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Luxury Watches, Watchmaker, Ligament, with strongest over-indexing on Luxury Watches (6.59× the country average).

Demographically, the Wrist audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Luxury Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wrist fan in United States is more female, around 40.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Luxury Watches.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wrist profile in United States.

Audience size
8.1M
in United States
Gender
60.1%♀
39.9% male
Age
40.9
average years
Country rank
#4372
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wrist fans

60.1% are female, 39.9% are male, average age 40.9.

Fig. 02

Gender split

60.1%
Female
39.9%
Male
Demographic split for Wrist audience in United States
MetricValue
Female60.1%
Male39.9%
Average age40.9
Estimated audience size8,129,380
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Wrist audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3919%
40-4923%
50+24%
Fig. 04

Worldwide distribution

29.7%

of the worldwide Wrist audience comes from United States.

Worldwide audience distribution share by country for Wrist
CountryShare
United States29.7%
United Kingdom8.1%
Italy5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wrist audience in United States is strongest.

Fig. 05

Top regions by affinity

Wrist fans by region: top regions in United States
#RegionReachAffinity×
01California~1.5M1.42×
02Texas~900K1.35×
03New York~600K1.24×
04Florida~700K1.20×
05Georgia~300K1.19×
06Maryland~200K1.17×
07Louisiana~100K1.16×
08New Jersey~200K1.15×
09Virginia~200K1.15×
10Arizona~200K1.15×
11Hawaii~40K1.15×
12Mississippi~80K1.12×
13Nevada~90K1.10×
14Washington~200K1.08×
15Massachusetts~200K1.07×
16Illinois~300K1.06×
17Minnesota~100K1.05×
18Alabama~100K1.05×
19New Mexico~40K1.05×
20Oklahoma~90K1.03×
21Connecticut~80K1.02×
22Alaska~20K1.02×
23North Carolina~200K1.01×
24Arkansas~70K1.01×
25Indiana~100K1.00×
26Kentucky~100K1.00×
27Oregon~90K1.00×
28Kansas~60K0.99×
29Delaware~20K0.97×
30Tennessee~200K0.96×
31Nebraska~40K0.96×
32Missouri~100K0.95×
33South Carolina~100K0.95×
34Washington, District of Columbia~20K0.95×
35Rhode Island~20K0.94×
36Pennsylvania~300K0.93×
37Michigan~200K0.93×
38Iowa~60K0.92×
39South Dakota~20K0.92×
40North Dakota~20K0.92×
41Ohio~200K0.91×
42Utah~70K0.90×
43West Virginia~30K0.90×
44Wisconsin~100K0.89×
45Idaho~40K0.87×
46Maine~30K0.86×
47Colorado~100K0.85×
48New Hampshire~30K0.83×
49Vermont~10K0.83×
50Montana~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Wrist, United States
0.81×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wrist audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wrist audience
#·InterestCategoryAffinity×
01Swiss MadeBusiness & Career10.99×
02Chrono24Shopping9.78×
03LigamentHealth8.51×
04Luxury WatchesFashion & Accessoires6.59×
05WatchmakerFashion & Accessoires6.13×
06GoodreadsLiterature2.36×
07BestsellerLiterature2.09×
08Web serverTechnology & Electronics2.00×
09Life extensionHealth2.00×
10EyewearFashion & Accessoires1.95×
11HormoneHealth1.91×
12Dillard'sFashion & Accessoires1.80×
13Paleolithic dietHealth1.75×
14Made in USABusiness & Career1.69×
15Valentine's DayKids & Family1.69×
16Preventive healthcareHealth1.68×
17Real propertyHome & Garden1.62×
18LinuxTechnology & Electronics1.62×
19J. C. PenneyShopping1.61×
20GeneticsKids & Family1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wrist audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wrist audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM3.89×
IndividualismJOY1.35×
PatriotismCONSERVATISM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wrist audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.60×
CreativityOPEN0.81×
Risk AppetiteTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wrist have in United States?

Wrist has an estimated audience of 8,129,380 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wrist fans?

60.1% of Wrist fans are female, 39.9% are male, with an average age of 40.9 years.

03

Which brands do Wrist fans like most?

Wrist fans show strongest brand affinity for Luxury Watches (6.59×), Watchmaker (6.13×), and Ligament (8.51×) over the country average.

04

Where do Wrist fans live in United States?

Wrist fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Wrist fans also like?

Beyond Wrist itself, the audience over-indexes on Watchmaker (6.13×), Ligament (8.51×), Chrono24 (9.78×), and Genetics (1.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Wrist audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wrist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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