Rascasse Audience Intelligence

Wrist Audience in Germany

A data profile of the people who buy, follow and care about Wrist in Germany — modelled from more than twelve digital signal sources. Wrist has an estimated audience of 1,180,419 people in Germany.

#2826among Topic in Germany#300in Fashion & Accessoires

The average Wrist fan in Germany is 38.8 years old, more female, and lives primarily in Schleswig-Holstein.

The audience is concentrated in Schleswig-Holstein, Nordrhein-Westfalen, Bayern.

Top brand affinities include Ligament, Bracelet, Luxury box, with strongest over-indexing on Ligament (40.1× the country average).

Demographically, the Wrist audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Wrist fan in Germany is more female, around 38.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Ligament.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wrist profile in Germany.

Audience size
1.2M
in Germany
Gender
58.3%♀
41.7% male
Age
38.8
average years
Country rank
#5615
Topic in Germany
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wrist fans

58.3% are female, 41.7% are male, average age 38.8.

Fig. 02

Gender split

58.3%
Female
41.7%
Male
Demographic split for Wrist audience in Germany
MetricValue
Female58.3%
Male41.7%
Average age38.8
Estimated audience size1,180,419
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Wrist audience in Germany
Age bracketShare%
16-1919%
20-2920%
30-3921%
40-4924%
50+17%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Wrist audience comes from Germany.

Worldwide audience distribution share by country for Wrist
CountryShare
United States29.7%
United Kingdom8.1%
Italy5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wrist audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wrist fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~400K9.00×
02Hamburg~60K2.17×
03Nordrhein-Westfalen~200K0.94×
04Baden-Württemberg~100K0.91×
05Rheinland-Pfalz~50K0.91×
06Bayern~200K0.90×
07Sachsen-Anhalt~30K0.88×
08Saarland~10K0.86×
09Sachsen~50K0.85×
10Bremen~9K0.85×
11Niedersachsen~100K0.83×
12Hessen~70K0.82×
13Thüringen~20K0.82×
14Brandenburg~30K0.81×
15Berlin~40K0.80×
16Mecklenburg-Vorpommern~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Wrist, Germany
0.80×1.00×9.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wrist audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wrist audience
#·InterestCategoryAffinity×
01LigamentHealth40.10×
02EsselungaShopping15.99×
03Luxury boxFashion & Accessoires15.23×
04Nomos GlashütteFashion & Accessoires11.48×
05Paul NewmanMovies & TV10.20×
06Audrey TautouMovies & TV9.83×
07Rosario DawsonMovies & TV9.56×
08Charm braceletFashion & Accessoires8.39×
09McCaféFood & Beverages6.30×
10OmegaFashion & Accessoires5.79×
11Cashmere woolFashion & Accessoires5.16×
12Audemars PiguetFashion & Accessoires4.82×
13Luxury WatchesFashion & Accessoires4.64×
14BraceletFashion & Accessoires4.59×
15Purchase discountShopping4.40×
16Arnold SchwarzeneggerMovies & TV4.17×
17Tour de FranceSports3.50×
18LeatherFashion & Accessoires2.56×
19RyanairTravel & Leisure1.64×
20Müller (company)Food & Beverages1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wrist audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wrist audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.25×
Design AffinityPREMIUM1.63×
Quality AwarenessPREMIUM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wrist audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.77×
DIY MentalityTHRILL0.78×
Social Media UsageJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wrist have in Germany?

Wrist has an estimated audience of 1,180,419 people in Germany, concentrated in Schleswig-Holstein and Nordrhein-Westfalen.

02

What is the gender split and age of Wrist fans?

58.3% of Wrist fans are female, 41.7% are male, with an average age of 38.8 years.

03

Which brands do Wrist fans like most?

Wrist fans show strongest brand affinity for Ligament (40.1×), Bracelet (4.59×), and Luxury box (15.23×) over the country average.

04

Where do Wrist fans live in Germany?

Wrist fans in Germany are most concentrated in Schleswig-Holstein (reach ~400K), Nordrhein-Westfalen (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Wrist fans also like?

Beyond Wrist itself, the audience over-indexes on Bracelet (4.59×), Luxury box (15.23×), Tour de France (3.5×), and McCafé (6.3×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Wrist audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wrist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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