Wrist Audience in Germany
Wrist has an estimated audience of 1,180,419 people in Germany. 58.3% are female, 41.7% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Home Delivery, Commercial mortgage, Fakty TVN, Theocracy.
The average Wrist fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Home Delivery, Commercial mortgage, with strongest over-indexing on Progressive rock (1.79× the country average). Demographically, the Wrist audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Wrist fans
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 38.8 |
| Estimated audience size | 1,180,419 |
Audience persona
The typical Wrist fan in Germany is more female, around 38.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 296,706 | 1.15× |
| Bayern | 201,840 | 1.06× |
| Baden-Württemberg | 175,605 | 1.09× |
| Niedersachsen | 115,524 | 1.01× |
| Hessen | 88,665 | 0.99× |
| Rheinland-Pfalz | 63,923 | 1.08× |
| Sachsen | 56,005 | 0.97× |
| Berlin | 53,305 | 1.01× |
| Schleswig-Holstein | 41,707 | 0.98× |
| Brandenburg | 33,828 | 0.92× |
| Sachsen-Anhalt | 29,396 | 0.96× |
| Hamburg | 28,934 | 1.08× |
| Thüringen | 26,340 | 0.88× |
| Mecklenburg-Vorpommern | 19,896 | 0.88× |
| Saarland | 13,684 | 0.94× |
| Bremen | 9,987 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 1.79× | Music & Radio |
| Home Delivery | 2.76× | Food & Beverages |
| Commercial mortgage | 1.97× | Business & Career |
| Fakty TVN | 8.02× | Movies & TV |
| Theocracy | 9× | Music & Radio |
| Natural rubber | 1.84× | Cars & Mobility |
| Women's empowerment | 2.26× | Politics & Society |
| Judge Dredd (film) | 3.68× | Movies & TV |
| Bank account | 1.67× | Business & Career |
| Sixx | 1.74× | Movies & TV |
| Cachorro | 1.83× | Pets & Animals |
| Havok (band) | 4.36× | Music & Radio |
| Esra Erol | 2.74× | Movies & TV |
| Carrie (novel) | 2.77× | Literature |
| Emil Nolde | 2.31× | Arts & Culture |
| Caprivi Strip | 4.27× | |
| Hostelworld | 2.6× | Travel & Leisure |
| Graham Greene (actor) | 1.63× | |
| Jaguar F-Pace | 2.6× | Cars & Mobility |
| Fatteh | 4.27× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.57 |
| Sustainability | BALANCE | 1.69 |
| Indulgence | JOY | 1.64 |
| Early Adopter Mentality | POWER | 1.64 |
| Design Affinity | PREMIUM | 1.57 |
| Quality Awareness | PREMIUM | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.7% |
| United Kingdom | 8.1% |
| Italy | 5.4% |
See Wrist audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Wrist have in Germany?
Wrist has an estimated audience of 1,180,419 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wrist fans?
58.3% of Wrist fans are female, 41.7% are male, with an average age of 38.8 years.
Which brands do Wrist fans like most?
Wrist fans show strongest brand affinity for Progressive rock (1.79×), Home Delivery (2.76×), and Commercial mortgage (1.97×) over the country average.
Where do Wrist fans live in Germany?
Wrist fans in Germany are most concentrated in Nordrhein-Westfalen (reach 296,706), Bayern (reach 201,840), and Baden-Württemberg (reach 175,605). These three regions account for the largest share of the active audience.
What other brands do Wrist fans also like?
Beyond Wrist itself, the audience over-indexes on Home Delivery (2.76×), Commercial mortgage (1.97×), Fakty TVN (8.02×), and Theocracy (9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wrist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.