Rascasse Audience Intelligence

Charm bracelet Audience in Germany

A data profile of the people who buy, follow and care about Charm bracelet in Germany — modelled from more than twelve digital signal sources. Charm bracelet has an estimated audience of 656,854 people in Germany.

#4004among Topic in Germany#474in Fashion & Accessoires

The average Charm bracelet fan in Germany is 34.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Deichmann, Necklace, Pendant, with strongest over-indexing on Deichmann (3.13× the country average).

Demographically, the Charm bracelet audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Extroversion, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Charm bracelet fan in Germany is more female, around 34.4 years old, with strong Extroversion tendencies and a notable affinity for Deichmann.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Charm bracelet profile in Germany.

Audience size
657K
in Germany
Gender
70.5%♀
29.5% male
Age
34.4
average years
Country rank
#9332
Topic in Germany
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Charm bracelet fans

70.5% are female, 29.5% are male, average age 34.4.

Fig. 02

Gender split

70.5%
Female
29.5%
Male
Demographic split for Charm bracelet audience in Germany
MetricValue
Female70.5%
Male29.5%
Average age34.4
Estimated audience size656,854
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Charm bracelet audience in Germany
Age bracketShare%
16-1930%
20-2923%
30-3919%
40-4918%
50+9%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Charm bracelet audience comes from Germany.

Worldwide audience distribution share by country for Charm bracelet
CountryShare
United States23.1%
Italy7.8%
China7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Charm bracelet audience in Germany is strongest.

Fig. 05

Top regions by affinity

Charm bracelet fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~20K1.16×
02Thüringen~20K1.13×
03Brandenburg~20K1.11×
04Niedersachsen~70K1.05×
05Nordrhein-Westfalen~100K1.04×
06Rheinland-Pfalz~30K1.04×
07Sachsen~30K1.04×
08Saarland~8K1.03×
09Bayern~100K1.00×
10Mecklenburg-Vorpommern~10K1.00×
11Berlin~30K0.95×
12Schleswig-Holstein~20K0.95×
13Hamburg~10K0.95×
14Baden-Württemberg~80K0.90×
15Bremen~5K0.90×
16Hessen~40K0.87×
Fig. 06

Affinity by region

Affinity by region — Charm bracelet, Germany
0.87×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Charm bracelet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Charm bracelet audience
#·InterestCategoryAffinity×
01WristFashion & Accessoires8.39×
02PendantPolitics & Society6.57×
03NecklaceFashion & Accessoires5.43×
04Art jewelryFashion & Accessoires4.90×
05PandoraFashion & Accessoires4.83×
06Body piercingFashion & Accessoires4.62×
07Ring (jewellery)Fashion & Accessoires4.21×
08DeichmannShopping3.13×
09HermèsFashion & Accessoires2.55×
10GiftShopping2.34×
11HandicraftHome & Garden2.27×
12H&MShopping2.14×
13VeganismFood & Beverages2.06×
14PinterestInternet & Social Media2.04×
15ShoesFashion & Accessoires2.01×
16IKEAHome & Garden1.99×
17PetsPets & Animals1.72×
18InstagramInternet & Social Media1.69×
19BeveragesFood & Beverages1.68×
20Politics and social issuesPolitics & Society1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Charm bracelet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Charm bracelet audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.09×
MindfulnessBALANCE1.84×
SpiritualityBALANCE1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Charm bracelet audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER1.00×
DIY MentalityTHRILL1.01×
Urban LifestyleOPEN1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Charm bracelet have in Germany?

Charm bracelet has an estimated audience of 656,854 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Charm bracelet fans?

70.5% of Charm bracelet fans are female, 29.5% are male, with an average age of 34.4 years.

03

Which brands do Charm bracelet fans like most?

Charm bracelet fans show strongest brand affinity for Deichmann (3.13×), Necklace (5.43×), and Pendant (6.57×) over the country average.

04

Where do Charm bracelet fans live in Germany?

Charm bracelet fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Charm bracelet fans also like?

Beyond Charm bracelet itself, the audience over-indexes on Necklace (5.43×), Pendant (6.57×), Ring (jewellery) (4.21×), and Wrist (8.39×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Charm bracelet audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Charm bracelet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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