Charm bracelet Audience in Germany
Charm bracelet has an estimated audience of 656,854 people in Germany. 70.5% are female, 29.5% are male, average age 34.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Deichmann, Necklace, Pendant, Ring (jewellery), Wrist.
The average Charm bracelet fan in Germany is 34.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Deichmann, Necklace, Pendant, with strongest over-indexing on Deichmann (3.13× the country average). Demographically, the Charm bracelet audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Charm bracelet fans
| Metric | Value |
|---|---|
| Female | 70.5% |
| Male | 29.5% |
| Average age | 34.4 |
| Estimated audience size | 656,854 |
Audience persona
The typical Charm bracelet fan in Germany is more female, around 34.4 years old, with strong Pet Ownership tendencies and a notable affinity for Deichmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 155,246 | 1.08× |
| Bayern | 104,683 | 0.99× |
| Baden-Württemberg | 79,454 | 0.89× |
| Niedersachsen | 68,494 | 1.07× |
| Hessen | 42,426 | 0.85× |
| Sachsen | 34,203 | 1.06× |
| Rheinland-Pfalz | 34,050 | 1.03× |
| Berlin | 26,792 | 0.91× |
| Brandenburg | 23,636 | 1.16× |
| Schleswig-Holstein | 22,233 | 0.94× |
| Sachsen-Anhalt | 19,963 | 1.17× |
| Thüringen | 19,097 | 1.14× |
| Hamburg | 14,352 | 0.97× |
| Mecklenburg-Vorpommern | 12,045 | 0.96× |
| Saarland | 7,808 | 0.97× |
| Bremen | 4,494 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Deichmann | 3.13× | Shopping |
| Necklace | 5.43× | Fashion & Accessoires |
| Pendant | 6.57× | Politics & Society |
| Ring (jewellery) | 4.21× | Fashion & Accessoires |
| Wrist | 8.39× | Fashion & Accessoires |
| Pets | 1.72× | Pets & Animals |
| H&M | 2.14× | Shopping |
| Shoes | 2.01× | Fashion & Accessoires |
| Hermès | 2.55× | Fashion & Accessoires |
| Pandora | 4.83× | Fashion & Accessoires |
| IKEA | 1.99× | Home & Garden |
| 1.69× | Internet & Social Media | |
| Body piercing | 4.62× | Fashion & Accessoires |
| Veganism | 2.06× | Food & Beverages |
| Art jewelry | 4.9× | Fashion & Accessoires |
| Handicraft | 2.27× | Home & Garden |
| Politics and social issues | 1.67× | Politics & Society |
| 2.04× | Internet & Social Media | |
| Gift | 2.34× | Shopping |
| Beverages | 1.68× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.78 |
| Sustainability | BALANCE | 1.77 |
| DIY Mentality | THRILL | 1.77 |
| Design Affinity | PREMIUM | 1.73 |
| Luxury Orientation | PREMIUM | 1.71 |
| LGBTQ+ Identity | OPEN | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.1% |
| Italy | 7.8% |
| China | 7.4% |
See Charm bracelet audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Charm bracelet have in Germany?
Charm bracelet has an estimated audience of 656,854 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Charm bracelet fans?
70.5% of Charm bracelet fans are female, 29.5% are male, with an average age of 34.4 years.
Which brands do Charm bracelet fans like most?
Charm bracelet fans show strongest brand affinity for Deichmann (3.13×), Necklace (5.43×), and Pendant (6.57×) over the country average.
Where do Charm bracelet fans live in Germany?
Charm bracelet fans in Germany are most concentrated in Nordrhein-Westfalen (reach 155,246), Bayern (reach 104,683), and Baden-Württemberg (reach 79,454). These three regions account for the largest share of the active audience.
What other brands do Charm bracelet fans also like?
Beyond Charm bracelet itself, the audience over-indexes on Necklace (5.43×), Pendant (6.57×), Ring (jewellery) (4.21×), and Wrist (8.39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Charm bracelet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.