A data profile of the people who buy, follow and care about Open Water Diver in United States — modelled from more than twelve digital signal sources. Open Water Diver has an estimated audience of 549,270 people in United States.
The average Open Water Diver fan in United States is 39.1 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Florida, Texas.
Top brand affinities include Swiss Made, Extreme sport, Jonathan Groff, with strongest over-indexing on Swiss Made (50.07× the country average).
Demographically, the Open Water Diver audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Open Water Diver fan in United States is balanced, around 39.1 years old, with strong Risk Appetite tendencies and a notable affinity for Swiss Made.
The key figures that characterise the Open Water Diver profile in United States.
49.9% are female, 50.1% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 39.1 |
| Estimated audience size | 549,270 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Open Water Diver audience comes from United States.
| Country | Share |
|---|---|
| United States | 24.5% |
| Japan | 14.0% |
| United Kingdom | 7.0% |
Where the Open Water Diver audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hawaii | ~4K | 1.67× | |
| 02 | Alaska | ~2K | 1.34× | |
| 03 | North Dakota | ~1K | 1.30× | |
| 04 | Vermont | ~1K | 1.28× | |
| 05 | South Dakota | ~2K | 1.23× | |
| 06 | Montana | ~2K | 1.20× | |
| 07 | Rhode Island | ~2K | 1.14× | |
| 08 | Delaware | ~2K | 1.13× | |
| 09 | Washington, District of Columbia | ~2K | 1.09× | |
| 10 | Maine | ~2K | 1.08× | |
| 11 | West Virginia | ~3K | 1.07× | |
| 12 | New Hampshire | ~2K | 1.07× | |
| 13 | Idaho | ~3K | 1.05× | |
| 14 | New Mexico | ~3K | 1.04× | |
| 15 | Nebraska | ~3K | 1.01× | |
| 16 | Oregon | ~6K | 1.00× | |
| 17 | Mississippi | ~4K | 0.98× | |
| 18 | Arkansas | ~4K | 0.98× | |
| 19 | Kansas | ~4K | 0.96× | |
| 20 | Florida | ~30K | 0.94× | |
| 21 | Iowa | ~4K | 0.94× | |
| 22 | Oklahoma | ~6K | 0.93× | |
| 23 | Utah | ~5K | 0.92× | |
| 24 | Louisiana | ~6K | 0.91× | |
| 25 | Kentucky | ~6K | 0.91× | |
| 26 | Connecticut | ~5K | 0.91× | |
| 27 | Nevada | ~5K | 0.91× | |
| 28 | Virginia | ~10K | 0.90× | |
| 29 | Alabama | ~7K | 0.90× | |
| 30 | South Carolina | ~7K | 0.89× | |
| 31 | Colorado | ~8K | 0.88× | |
| 32 | Wisconsin | ~7K | 0.88× | |
| 33 | Washington | ~10K | 0.87× | |
| 34 | Massachusetts | ~9K | 0.87× | |
| 35 | Indiana | ~9K | 0.87× | |
| 36 | Missouri | ~8K | 0.87× | |
| 37 | Minnesota | ~7K | 0.87× | |
| 38 | Tennessee | ~9K | 0.86× | |
| 39 | Maryland | ~8K | 0.86× | |
| 40 | California | ~50K | 0.85× | |
| 41 | Ohio | ~10K | 0.84× | |
| 42 | Arizona | ~9K | 0.84× | |
| 43 | Michigan | ~10K | 0.83× | |
| 44 | New Jersey | ~10K | 0.81× | |
| 45 | North Carolina | ~10K | 0.80× | |
| 46 | Georgia | ~10K | 0.79× | |
| 47 | New York | ~20K | 0.78× | |
| 48 | Pennsylvania | ~10K | 0.78× | |
| 49 | Illinois | ~10K | 0.76× | |
| 50 | Texas | ~30K | 0.64× |
The strongest cross-interests of the Open Water Diver audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Swiss Made | Business & Career | 50.07× | ||
| 02 | Bell & Ross | Fashion & Accessoires | 23.22× | ||
| 03 | Hamilton Watch Company | Fashion & Accessoires | 22.27× | ||
| 04 | Joe Cocker | Music & Radio | 21.12× | ||
| 05 | Boucheron | Fashion & Accessoires | 20.00× | ||
| 06 | Baume et Mercier | Fashion & Accessoires | 20.00× | ||
| 07 | Onitsuka Tiger | Fashion & Accessoires | 18.62× | ||
| 08 | Rado (watch) | Fashion & Accessoires | 17.32× | ||
| 09 | Jonathan Groff | Movies & TV | 17.25× | ||
| 10 | Mikaela Shiffrin | Sports | 13.39× | ||
| 11 | G-Shock | Fashion & Accessoires | 8.04× | ||
| 12 | Regina Hall | Movies & TV | 7.87× | ||
| 13 | Burt Reynolds | Movies & TV | 7.42× | ||
| 14 | Extreme sport | Sports | 7.20× | ||
| 15 | Snorkeling | Sports | 7.17× | ||
| 16 | Scuba diving | Travel & Leisure | 5.26× | ||
| 17 | Sneaker collecting | Fashion & Accessoires | 3.89× | ||
| 18 | Swimming | Sports | 2.73× | ||
| 19 | Mobile game | Games | 2.68× | ||
| 20 | Donald Trump | Politics & Society | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 3.31× | |
| Patriotism | CONSERVATISM | 2.33× | |
| Indulgence | JOY | 2.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.69× | |
| Tradition | CONSERVATISM | 0.89× | |
| Creativity | OPEN | 0.91× |
Open Water Diver has an estimated audience of 549,270 people in United States, concentrated in California and Florida.
49.9% of Open Water Diver fans are female, 50.1% are male, with an average age of 39.1 years.
Open Water Diver fans show strongest brand affinity for Swiss Made (50.07×), Extreme sport (7.2×), and Jonathan Groff (17.25×) over the country average.
Open Water Diver fans in United States are most concentrated in California (reach ~50K), Florida (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Open Water Diver itself, the audience over-indexes on Extreme sport (7.2×), Jonathan Groff (17.25×), Onitsuka Tiger (18.62×), and Hamilton Watch Company (22.27×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Open Water Diver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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