Rascasse Audience Intelligence

Open Water Diver Audience in United States

A data profile of the people who buy, follow and care about Open Water Diver in United States — modelled from more than twelve digital signal sources. Open Water Diver has an estimated audience of 549,270 people in United States.

The average Open Water Diver fan in United States is 39.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Swiss Made, Extreme sport, Jonathan Groff, with strongest over-indexing on Swiss Made (50.07× the country average).

Demographically, the Open Water Diver audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Open Water Diver fan in United States is balanced, around 39.1 years old, with strong Risk Appetite tendencies and a notable affinity for Swiss Made.

Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Open Water Diver profile in United States.

Audience size
549K
in United States
Gender
49.9%
50.1% male
Age
39.1
average years
Country rank
#34670
Topic in United States
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Open Water Diver fans

49.9% are female, 50.1% are male, average age 39.1.

Fig. 02

Gender split

49.9%
Female
50.1%
Male
Demographic split for Open Water Diver audience in United States
MetricValue
Female49.9%
Male50.1%
Average age39.1
Estimated audience size549,270
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Open Water Diver audience in United States
Age bracketShare%
16-1920%
20-2919%
30-3919%
40-4920%
50+21%
Fig. 04

Worldwide distribution

24.5%

of the worldwide Open Water Diver audience comes from United States.

Worldwide audience distribution share by country for Open Water Diver
CountryShare
United States24.5%
Japan14.0%
United Kingdom7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Open Water Diver audience in United States is strongest.

Fig. 05

Top regions by affinity

Open Water Diver fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~4K1.67×
02Alaska~2K1.34×
03North Dakota~1K1.30×
04Vermont~1K1.28×
05South Dakota~2K1.23×
06Montana~2K1.20×
07Rhode Island~2K1.14×
08Delaware~2K1.13×
09Washington, District of Columbia~2K1.09×
10Maine~2K1.08×
11West Virginia~3K1.07×
12New Hampshire~2K1.07×
13Idaho~3K1.05×
14New Mexico~3K1.04×
15Nebraska~3K1.01×
16Oregon~6K1.00×
17Mississippi~4K0.98×
18Arkansas~4K0.98×
19Kansas~4K0.96×
20Florida~30K0.94×
21Iowa~4K0.94×
22Oklahoma~6K0.93×
23Utah~5K0.92×
24Louisiana~6K0.91×
25Kentucky~6K0.91×
26Connecticut~5K0.91×
27Nevada~5K0.91×
28Virginia~10K0.90×
29Alabama~7K0.90×
30South Carolina~7K0.89×
31Colorado~8K0.88×
32Wisconsin~7K0.88×
33Washington~10K0.87×
34Massachusetts~9K0.87×
35Indiana~9K0.87×
36Missouri~8K0.87×
37Minnesota~7K0.87×
38Tennessee~9K0.86×
39Maryland~8K0.86×
40California~50K0.85×
41Ohio~10K0.84×
42Arizona~9K0.84×
43Michigan~10K0.83×
44New Jersey~10K0.81×
45North Carolina~10K0.80×
46Georgia~10K0.79×
47New York~20K0.78×
48Pennsylvania~10K0.78×
49Illinois~10K0.76×
50Texas~30K0.64×
Fig. 06

Affinity by region

Affinity by region — Open Water Diver, United States
0.64×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Open Water Diver audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Open Water Diver audience
#·InterestCategoryAffinity×
01Swiss MadeBusiness & Career50.07×
02Bell & RossFashion & Accessoires23.22×
03Hamilton Watch CompanyFashion & Accessoires22.27×
04Joe CockerMusic & Radio21.12×
05BoucheronFashion & Accessoires20.00×
06Baume et MercierFashion & Accessoires20.00×
07Onitsuka TigerFashion & Accessoires18.62×
08Rado (watch)Fashion & Accessoires17.32×
09Jonathan GroffMovies & TV17.25×
10Mikaela ShiffrinSports13.39×
11G-ShockFashion & Accessoires8.04×
12Regina HallMovies & TV7.87×
13Burt ReynoldsMovies & TV7.42×
14Extreme sportSports7.20×
15SnorkelingSports7.17×
16Scuba divingTravel & Leisure5.26×
17Sneaker collectingFashion & Accessoires3.89×
18SwimmingSports2.73×
19Mobile gameGames2.68×
20Donald TrumpPolitics & Society1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Open Water Diver audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Open Water Diver audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.31×
PatriotismCONSERVATISM2.33×
IndulgenceJOY2.07×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Open Water Diver audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.69×
TraditionCONSERVATISM0.89×
CreativityOPEN0.91×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Open Water Diver have in United States?

Open Water Diver has an estimated audience of 549,270 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Open Water Diver fans?

49.9% of Open Water Diver fans are female, 50.1% are male, with an average age of 39.1 years.

03

Which brands do Open Water Diver fans like most?

Open Water Diver fans show strongest brand affinity for Swiss Made (50.07×), Extreme sport (7.2×), and Jonathan Groff (17.25×) over the country average.

04

Where do Open Water Diver fans live in United States?

Open Water Diver fans in United States are most concentrated in California (reach ~50K), Florida (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Open Water Diver fans also like?

Beyond Open Water Diver itself, the audience over-indexes on Extreme sport (7.2×), Jonathan Groff (17.25×), Onitsuka Tiger (18.62×), and Hamilton Watch Company (22.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Open Water Diver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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