Open Water Diver Audience in United States

Open Water Diver has an estimated audience of 549,270 people in United States. 49.9% are female, 50.1% are male, average age 39.1. Top regions: California, Florida, New York. Top brand affinities: Capital One, Stephen Hawking, Apple Store, Google Maps, AccuWeather.

The average Open Water Diver fan in United States is 39.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Capital One, Stephen Hawking, Apple Store, with strongest over-indexing on Capital One (12.68× the country average). Demographically, the Open Water Diver audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Open Water Diver fans

Demographic split for Open Water Diver audience in United States
MetricValue
Female49.9%
Male50.1%
Average age39.1
Estimated audience size549,270

Audience persona

The typical Open Water Diver fan in United States is balanced, around 39.1 years old, with strong Risk Appetite tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Open Water Diver in United States
RegionReachAffinity
California40,7920.68×
Florida32,2690.87×
New York20,0260.65×
Texas16,5770.35×
North Carolina8,0660.49×
Hawaii7,7483.28×
Washington7,5310.68×
Massachusetts7,0340.65×
Illinois6,9220.38×
Georgia6,7100.4×
Virginia6,3780.48×
New Jersey5,8620.42×
Pennsylvania4,9200.27×
Mississippi4,4020.97×
Missouri4,3360.49×
Maryland4,2310.45×
Colorado4,1970.48×
Arizona3,9540.35×
Louisiana3,9140.55×
Arkansas3,9110.86×
Ohio3,8870.23×
Oklahoma3,8250.63×
Kentucky3,7640.55×
Tennessee3,7600.34×
Alabama3,6430.47×
Indiana3,6380.36×
West Virginia3,6341.42×
Alaska3,6273.09×
South Carolina3,4460.42×
Minnesota3,4390.44×
New Mexico3,4031.24×
Kansas3,3570.78×
Idaho3,3561.22×
Michigan3,3530.23×
Oregon3,3490.53×
Iowa3,1870.7×
Montana3,1622.07×
South Dakota3,1212.46×
Wisconsin3,0790.37×
North Dakota3,0382.69×
New Hampshire2,9941.38×
Wyoming2,9403.61×
Nebraska2,9321.06×
Connecticut2,9280.53×
Nevada2,9080.55×
Rhode Island2,8921.65×
Maine2,8901.47×
Utah2,8530.58×
Vermont2,8442.95×
Delaware2,5891.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Open Water Diver audience
BrandAffinityCategory
Capital One12.68×Business & Career
Stephen Hawking39.04×Business & Career
Apple Store19.9×Shopping
Google Maps9.62×Internet & Social Media
AccuWeather14.28×Home & Garden
Indeed.com8.65×Business & Career
CarGurus11.46×Cars & Mobility
Enterprise Rent-A-Car10.73×Cars & Mobility
Diane Keaton10.93×Movies & TV
Google News10.21×News
Matthew McConaughey15.16×Movies & TV
John Krasinski26.62×Movies & TV
Circle K11.25×Shopping
Bruce Willis11.56×Movies & TV
Albert Einstein21.84×Technology & Electronics
DeviantArt11.19×Internet & Social Media
Melissa McCarthy20.64×Movies & TV
Aaron Rodgers9.71×Sports
Beetlejuice7.14×Movies & TV
Clint Eastwood12.68×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Open Water Diver audience
TraitClusterScore
Risk AppetiteTHRILL2.05
Luxury OrientationPREMIUM1.67
LGBTQ+ IdentityOPEN1.58
SustainabilityBALANCE1.45
Family OrientationCONSERVATISM1.43
Early Adopter MentalityPOWER1.38

Worldwide distribution

Worldwide audience distribution share by country for Open Water Diver
CountryShare
United States24.5%
Japan14.0%
United Kingdom7.0%

See Open Water Diver audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Open Water Diver have in United States?

Open Water Diver has an estimated audience of 549,270 people in United States, concentrated in California and Florida.

What is the gender split and age of Open Water Diver fans?

49.9% of Open Water Diver fans are female, 50.1% are male, with an average age of 39.1 years.

Which brands do Open Water Diver fans like most?

Open Water Diver fans show strongest brand affinity for Capital One (12.68×), Stephen Hawking (39.04×), and Apple Store (19.9×) over the country average.

Where do Open Water Diver fans live in United States?

Open Water Diver fans in United States are most concentrated in California (reach 40,792), Florida (reach 32,269), and New York (reach 20,026). These three regions account for the largest share of the active audience.

What other brands do Open Water Diver fans also like?

Beyond Open Water Diver itself, the audience over-indexes on Stephen Hawking (39.04×), Apple Store (19.9×), Google Maps (9.62×), and AccuWeather (14.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Open Water Diver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.