Walleye Audience in United States

Walleye logo

Walleye has an estimated audience of 1,124,429 people in United States. 17.7% are female, 82.3% are male, average age 44.5. Top regions: Ohio, Michigan, Minnesota. Top brand affinities: Israel, Pro-Ject, Governor of Michigan, Hibachi, Urban Outfitters.

The average Walleye fan in United States is 44.5 years old, more male, and lives primarily in Ohio. The audience is concentrated in Ohio, Michigan, Minnesota. Top brand affinities include Israel, Pro-Ject, Governor of Michigan, with strongest over-indexing on Israel (4.31× the country average). Demographically, the Walleye audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Walleye fans

Demographic split for Walleye audience in United States
MetricValue
Female17.7%
Male82.3%
Average age44.5
Estimated audience size1,124,429

Audience persona

The typical Walleye fan in United States is more male, around 44.5 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Walleye in United States
RegionReachAffinity
Ohio59,6361.72×
Michigan58,2281.98×
Minnesota57,5413.57×
Wisconsin41,6762.46×
Illinois39,9131.07×
New York37,2980.59×
Texas34,4390.36×
Pennsylvania33,2590.88×
California30,0260.24×
Florida28,1060.37×
Indiana23,1361.13×
Missouri21,0771.16×
Colorado19,8341.12×
Washington18,6940.83×
Iowa17,3971.88×
Tennessee17,3880.77×
North Carolina15,3850.45×
Georgia14,5000.42×
Virginia13,7950.5×
Arkansas12,3461.33×
Kentucky11,5440.82×
Oklahoma11,3550.91×
Arizona11,0950.48×
Utah10,1161×
Kansas9,8771.11×
New Jersey9,3310.33×
Nebraska9,0471.6×
Oregon8,7800.68×
Massachusetts8,7180.39×
North Dakota8,3803.63×
South Dakota7,8163.01×
Maryland7,5370.39×
Idaho7,0951.26×
Montana7,0462.26×
South Carolina6,8630.41×
Alabama6,5180.41×
West Virginia6,1301.17×
Louisiana5,2340.36×
Connecticut4,8970.43×
New Mexico3,8170.68×
Nevada3,7450.34×
Mississippi3,5460.38×
Wyoming3,4802.09×
New Hampshire2,6940.61×
Maine2,1860.54×
Vermont2,0411.03×
Alaska1,4090.59×
Hawaii1,3240.27×
Washington, District of Columbia1,2160.36×
Rhode Island1,1170.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Walleye audience
BrandAffinityCategory
Israel4.31×Travel & Leisure
Pro-Ject6.02×Music & Radio
Governor of Michigan9.75×Politics & Society
Hibachi10.26×Food & Beverages
Urban Outfitters2.12×Shopping
Vocal harmony4.94×Music & Radio
Minnesota1.86×Travel & Leisure
Cherish (group)11.43×Music & Radio
Wok6.86×Food & Beverages
Product design1.83×Business & Career
Nebraska Cornhuskers football3.3×Sports
Grinch3.55×Movies & TV
Google Home5.63×Technology & Electronics
La Jolla7.83×Travel & Leisure
Hipster8.15×Politics & Society
El Paso County, Colorado10.84×Travel & Leisure
Goop4.44×Internet & Social Media
Kikar HaShabbat12.81×News
Gift registry9.92×Kids & Family
Grace Slick6.6×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Walleye audience
TraitClusterScore
PatriotismCONSERVATISM1.73
Risk AppetiteTHRILL1.36
Sports ActivityPOWER1.26
Need for SecurityCONSERVATISM1.26
DIY MentalityTHRILL1.2
Career OrientationPOWER1.07

Worldwide distribution

Worldwide audience distribution share by country for Walleye
CountryShare
United States64.4%
Canada16.1%
France4.5%

See Walleye audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Walleye have in United States?

Walleye has an estimated audience of 1,124,429 people in United States, concentrated in Ohio and Michigan.

What is the gender split and age of Walleye fans?

17.7% of Walleye fans are female, 82.3% are male, with an average age of 44.5 years.

Which brands do Walleye fans like most?

Walleye fans show strongest brand affinity for Israel (4.31×), Pro-Ject (6.02×), and Governor of Michigan (9.75×) over the country average.

Where do Walleye fans live in United States?

Walleye fans in United States are most concentrated in Ohio (reach 59,636), Michigan (reach 58,228), and Minnesota (reach 57,541). These three regions account for the largest share of the active audience.

What other brands do Walleye fans also like?

Beyond Walleye itself, the audience over-indexes on Pro-Ject (6.02×), Governor of Michigan (9.75×), Hibachi (10.26×), and Urban Outfitters (2.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Walleye. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.