Rascasse Audience Intelligence

Walleye Audience in United States

A data profile of the people who buy, follow and care about Walleye in United States — modelled from more than twelve digital signal sources. Walleye has an estimated audience of 1,124,429 people in United States.

#8265among Topic in United States#353in Pets & Animals

The average Walleye fan in United States is 44.5 years old, more male, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, Ohio, Michigan.

Top brand affinities include Sportsman's Warehouse, Catfish, Motorboat, with strongest over-indexing on Sportsman's Warehouse (10.75× the country average).

Demographically, the Walleye audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Walleye fan in United States is more male, around 44.5 years old, with strong Patriotism tendencies and a notable affinity for Sportsman's Warehouse.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Walleye profile in United States.

Audience size
1.1M
in United States
Gender
17.7%♀
82.3% male
Age
44.5
average years
Country rank
#21842
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Walleye fans

17.7% are female, 82.3% are male, average age 44.5.

Fig. 02

Gender split

17.7%
Female
82.3%
Male
Demographic split for Walleye audience in United States
MetricValue
Female17.7%
Male82.3%
Average age44.5
Estimated audience size1,124,429
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Walleye audience in United States
Age bracketShare%
16-1912%
20-2914%
30-3916%
40-4921%
50+36%
Fig. 04

Worldwide distribution

64.1%

of the worldwide Walleye audience comes from United States.

Worldwide audience distribution share by country for Walleye
CountryShare
United States64.1%
Canada16.1%
France4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Walleye audience in United States is strongest.

Fig. 05

Top regions by affinity

Walleye fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~60K3.74×
02North Dakota~9K3.73×
03South Dakota~8K3.24×
04Wisconsin~40K2.38×
05Montana~7K2.21×
06Wyoming~3K2.00×
07Michigan~60K1.88×
08Iowa~20K1.84×
09Nebraska~9K1.65×
10Ohio~60K1.63×
11Idaho~8K1.44×
12Arkansas~10K1.26×
13West Virginia~6K1.20×
14Kansas~10K1.14×
15Missouri~20K1.12×
16Indiana~20K1.09×
17Vermont~2K1.08×
18Colorado~20K1.07×
19Illinois~40K1.01×
20Utah~10K0.98×
21Oklahoma~10K0.89×
22Pennsylvania~30K0.85×
23Kentucky~10K0.81×
24Washington~20K0.79×
25Tennessee~20K0.75×
26New Mexico~4K0.69×
27Alaska~2K0.69×
28Oregon~9K0.67×
29New Hampshire~3K0.63×
30Maine~2K0.58×
31New York~30K0.55×
32Arizona~10K0.49×
33Virginia~10K0.48×
34North Carolina~20K0.46×
35Mississippi~4K0.46×
36Alabama~7K0.45×
37Rhode Island~2K0.45×
38Connecticut~5K0.44×
39Washington, District of Columbia~1K0.44×
40South Carolina~7K0.42×
41Georgia~10K0.41×
42Hawaii~2K0.41×
43Louisiana~6K0.40×
44Maryland~8K0.39×
45Massachusetts~8K0.38×
46Nevada~4K0.38×
47Florida~30K0.36×
48Texas~30K0.34×
49New Jersey~9K0.32×
50California~30K0.24×
Fig. 06

Affinity by region

Affinity by region — Walleye, United States
0.24×1.00×3.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Walleye audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Walleye audience
#·InterestCategoryAffinity×
01Major League FishingSports21.92×
02ReindeerPets & Animals12.39×
03ShimanoCars & Mobility11.62×
04CatfishMovies & TV11.29×
05Sportsman's WarehouseShopping10.75×
06MotorboatCars & Mobility7.23×
07AnglingSports6.75×
08SnowmobileCars & Mobility5.11×
09Rural KingHome & Garden5.07×
10Dominican RepublicTravel & Leisure4.70×
11Lawn mowerHome & Garden4.52×
12Milwaukee BrewersSports3.88×
13Tractor Supply CompanyShopping3.78×
14Discount TireShopping3.47×
15Hardware storeHome & Garden2.89×
16Golf ChannelSports2.84×
17CBS SportsMovies & TV2.64×
18MenardsHome & Garden2.37×
19CampingTravel & Leisure2.00×
20GrillingFood & Beverages2.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Walleye audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Walleye audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.57×
Risk AppetiteTHRILL1.63×
Need for SecurityCONSERVATISM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Walleye audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.56×
Design AffinityPREMIUM0.56×
Luxury OrientationPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Walleye have in United States?

Walleye has an estimated audience of 1,124,429 people in United States, concentrated in Minnesota and Ohio.

02

What is the gender split and age of Walleye fans?

17.7% of Walleye fans are female, 82.3% are male, with an average age of 44.5 years.

03

Which brands do Walleye fans like most?

Walleye fans show strongest brand affinity for Sportsman's Warehouse (10.75×), Catfish (11.29×), and Motorboat (7.23×) over the country average.

04

Where do Walleye fans live in United States?

Walleye fans in United States are most concentrated in Minnesota (reach ~60K), Ohio (reach ~60K), and Michigan (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Walleye fans also like?

Beyond Walleye itself, the audience over-indexes on Catfish (11.29×), Motorboat (7.23×), Angling (6.75×), and Shimano (11.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Walleye audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Walleye. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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