Walleye Audience in United States

Walleye has an estimated audience of 1,124,429 people in United States. 17.7% are female, 82.3% are male, average age 44.5. Top regions: Ohio, Michigan, Minnesota. Top brand affinities: CarGurus, Capital One, Aaron Rodgers, AccuWeather, Google Maps.

The average Walleye fan in United States is 44.5 years old, more male, and lives primarily in Ohio. The audience is concentrated in Ohio, Michigan, Minnesota. Top brand affinities include CarGurus, Capital One, Aaron Rodgers, with strongest over-indexing on CarGurus (22.73× the country average). Demographically, the Walleye audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Walleye fans

Demographic split for Walleye audience in United States
MetricValue
Female17.7%
Male82.3%
Average age44.5
Estimated audience size1,124,429

Audience persona

The typical Walleye fan in United States is more male, around 44.5 years old, with strong Patriotism tendencies and a notable affinity for CarGurus.

Top regions in United States

Top regions ranked by reach for Walleye in United States
RegionReachAffinity
Ohio59,6361.72×
Michigan58,2281.98×
Minnesota57,5413.57×
Wisconsin41,6762.46×
Illinois39,9131.07×
New York37,2980.59×
Texas34,4390.36×
Pennsylvania33,2590.88×
California30,0260.24×
Florida28,1060.37×
Indiana23,1361.13×
Missouri21,0771.16×
Colorado19,8341.12×
Washington18,6940.83×
Iowa17,3971.88×
Tennessee17,3880.77×
North Carolina15,3850.45×
Georgia14,5000.42×
Virginia13,7950.5×
Arkansas12,3461.33×
Kentucky11,5440.82×
Oklahoma11,3550.91×
Arizona11,0950.48×
Utah10,1161×
Kansas9,8771.11×
New Jersey9,3310.33×
Nebraska9,0471.6×
Oregon8,7800.68×
Massachusetts8,7180.39×
North Dakota8,3803.63×
South Dakota7,8163.01×
Maryland7,5370.39×
Idaho7,0951.26×
Montana7,0462.26×
South Carolina6,8630.41×
Alabama6,5180.41×
West Virginia6,1301.17×
Louisiana5,2340.36×
Connecticut4,8970.43×
New Mexico3,8170.68×
Nevada3,7450.34×
Mississippi3,5460.38×
Wyoming3,4802.09×
New Hampshire2,6940.61×
Maine2,1860.54×
Vermont2,0411.03×
Alaska1,4090.59×
Hawaii1,3240.27×
Washington, District of Columbia1,2160.36×
Rhode Island1,1170.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Walleye audience
BrandAffinityCategory
CarGurus22.73×Cars & Mobility
Capital One13.86×Business & Career
Aaron Rodgers20.42×Sports
AccuWeather16.72×Home & Garden
Google Maps9.12×Internet & Social Media
Circle K14.53×Shopping
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Clint Eastwood16.17×Movies & TV
Bruce Willis11.43×Movies & TV
Dakota Johnson14.87×Movies & TV
Google News8.7×News
Microblogging12.67×Technology & Electronics
Indeed.com5.79×Business & Career
Singer-songwriter5.51×Music & Radio
Enterprise Rent-A-Car8.23×Cars & Mobility
Jason Momoa11.78×Movies & TV
Kaley Cuoco14.3×Movies & TV
Diane Keaton7.56×Movies & TV
Nicolas Cage14.74×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Walleye audience
TraitClusterScore
PatriotismCONSERVATISM1.73
Risk AppetiteTHRILL1.36
Sports ActivityPOWER1.26
Need for SecurityCONSERVATISM1.26
DIY MentalityTHRILL1.2
Career OrientationPOWER1.07

Worldwide distribution

Worldwide audience distribution share by country for Walleye
CountryShare
United States64.4%
Canada16.1%
France4.5%

See Walleye audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Walleye have in United States?

Walleye has an estimated audience of 1,124,429 people in United States, concentrated in Ohio and Michigan.

What is the gender split and age of Walleye fans?

17.7% of Walleye fans are female, 82.3% are male, with an average age of 44.5 years.

Which brands do Walleye fans like most?

Walleye fans show strongest brand affinity for CarGurus (22.73×), Capital One (13.86×), and Aaron Rodgers (20.42×) over the country average.

Where do Walleye fans live in United States?

Walleye fans in United States are most concentrated in Ohio (reach 59,636), Michigan (reach 58,228), and Minnesota (reach 57,541). These three regions account for the largest share of the active audience.

What other brands do Walleye fans also like?

Beyond Walleye itself, the audience over-indexes on Capital One (13.86×), Aaron Rodgers (20.42×), AccuWeather (16.72×), and Google Maps (9.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Walleye. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.